Author : Marketing
Marketing
10/Jun/2022

Espire Infolabs is a Digital Transformation and Total Experience (TX) Solutions provider with a Cross-Enterprise approach to deliver future-ready services that are resilient to market disruptions. With focus on TX, we are paving way for enterprises to deploy & deliver the best Customer Experience (CX), Employee Experience (EX), and Business Experience (BX) – with overarching service offerings around Multi-Experience (MX), and User Experience (UX).


Total Experience: Digital Transformation Strategy for Global Businesses

The Total Experience strategy has emerged as a key trend for businesses to drive better digital experiences for users, customers and employees while improving business growth. While business leaders are frequently talking about it, only a few of them know how to leverage their technology suite to drive total experience for their businesses.

What is Total Experience?

Gartner defines Total Experience as the sum of customer experience (CX), employee experience (EX), user experience (UX), multi-experience (MX) and business experience (BX). All these factors, when put together, help businesses unlock unfathomable growth and scalability.

By 2026, 60% of large enterprises will use total experience to transform their business models to achieve world-class customer and employee advocacy levels, states Gartner.

In this blog, we will share the top benefits of leveraging a Total Experience solution for businesses across industries to achieve true digital transformation.

1. Healthcare Service Providers

The healthcare industry is plagued by the siloed approach- with different departments working individually, with heaps of patient data created manually, and files after files of paperwork taking up space. The healthcare industry can leverage total experience solutions to unify communication between departments and make data accessible to everyone within the organization, thereby improving employee experience and driving positive patient experience.

Our latest success story showcases how we assisted a leading healthcare company improve employee engagement and collaboration by streamlining data sharing and management between various departments with an agile SharePoint-based solution to improve both patient and employee experiences. Read more!

Building enhanced cx with effective content management employee experiences

2. Businesses in the Insurance Sector

According to Gartner, by 2024, organizations providing total experience will outperform competitors by 25% in satisfaction metrics for both CX and EX.

With the burgeoning growth of insurtech startups, insurance companies are at the verge of losing customers due to a single bad customer experience. Customers demand personalized insurance products that are tailored to their diverse needs, they expect regular communications from their insurance companies and excellent customer service.

Personalized customer experience is the key to acquiring new customers while retaining the existing ones. With a Total Experience approach, businesses in the insurance sector can deliver contextual customer communications and deliver impeccable customer experience across multiple touchpoints, streamline their user experience with the help of interactive bots and engaging UI/UX website designs, while empowering their employees with agile digital workplace solutions for seamless data accessibility and eradicating the dependence on manual efforts for driving greater business experience.

This case study showcases how Espire helped a leading motorcycle and travel insurance company improve customer experience across all channels with personalization and customer journey mapping. Know more!

Delivered personalized customer experiences for a leading uk based motor insurance company Blog

3. Higher Education Institutions

Only 25% of education institutions are on or about to embark on their digital transformation journey, states IDC.

Higher education institutions must leverage agile technology solutions to deliver exceptional student experiences, improving employee experience and productivity while streamlining business experience to achieve total experience.

By designing online learning and assessment platforms, education institutions can provide curriculums and reference documents, counselling services, details on campus engagement and extra-curricular activities on one single platform, thereby improving student experience. Higher education institutions can leverage digital workplace solutions to foster employee collaboration, improving data accessibility and breaking communication silos. DWP solutions can not only help in improving employee productivity and communication, but it also elevates employee experience. With self-service portals and chatbots, the higher education sector can reduce customer service tickets, automate student enrolment data management processes to improve business experience. By tying together student, employee and business experiences, businesses in the higher education sector can drive operational and cost efficiencies with Total experience solutions.

Driving a holistic TX Culture for businesses

Businesses fail to deliver exceptional digital experiences due to siloed communications and solutions, it is only by adopting total experience as a process- businesses can successfully break-down inter-departmental differences and promote collaboration to deliver great CX, EX, MX,UX and BX. Read more!

As a digital transformation leader, Espire is helping businesses across industries unlock their growth potential by deploying Total Experience. To know more about our services, visit https:// www.espire.com/ or reach out to us at marketing@espire.com

MORE FROM OUR BLOGS

Role of data analytics to drive customer acquisition and maximize return on campaigns

Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Sitecore Symposium 2022 Check out latest updates and announcements

Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.

Sitecore managed cloud drive digital experiences at scale with cloud

Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.

Digital Communications and CCM Solutions 4 key initiatives to Improve Customer Experience

Digital communications help in stitching your prospect to customer journeys together by keeping them actively engaged and allowing them to re-initiate conversation from where they left off. Delivering contextual and interactive communications can help the customers take the next step and reach out to you through the channel convenient for them.

Total experience digital transformation strategy for global businesses

The Total Experience strategy has emerged as a key trend for businesses to drive better digital experiences for users, customers and employees while improving business growth

Digital experience management 5 best practices to improve customer experience on b2b websites

Customer Experience is at the heart of customer service and building long-lasting customer relationships. Customer experience will emerge as the key determinant of business success, surpassing the quality and price of products. While B2C brands have prioritized customer experience as a strategic business goal, B2B companies are yet to navigate their technology investments towards digital experience management.

Sitecore cdp optimization 5 steps for deploying customer data platform

The Customer Data Platform (CDP) has become a critical part of the modern technology stack, as a one-stop solution for data orchestration and management. Sitecore CDP comprises of all the core data management capabilities along with intelligent decisioning, predictive analytics, experimentation, and orchestration for driving positive brand experiences

The future of CRM in the CXM era

Both CRM and CXM are inter-related. The CRM system supports CXM with relevant data to personalize service offerings. CXM analyzes the data and leverages it to deliver impeccable digital experiences across touchpoints.

Sitecore marketing automation craft personalized customer experience and unlock growth

Marketing automation has emerged as a must-have technology for brands to drive personalized marketing campaigns at scale and achieve exponential growth potential. Apart from seamless integration of customer data, email templates and a detailed automation plan, Sitecore provides marketers with additional features of data segmentation, AI-ML based personalization scenarios, real-time communication triggers and BI reporting

7 strategic technology trends for business to unlock growth in 2022

Gartner's Strategic Technology Trends for 2022 provide businesses a deep insight and understanding of futuristic technologies that are necessary for building resiliency and achieving sustainable business growth. Espire is helping businesses across industries achieve total experience at scale and attain true digital transformation to bolster business growth.

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!

global-locations

12

+

Global Locations

global-services

100

+

Global Customers Served

resources-certified

1200

+

Resources

technology-partnerships

30

+

Technology Partnerships

years-of-experience

20

+

Years of Experience in Digital Transformation & Total Experience