Author's Post
16th
Jan 2020
Top Personalization Trends to watch out in 2020 | Part1
Posted by Marketing| Customer Experience
Personalization today heavily depends on gathering, studying and leveraging right information about customer demographics, purchase patterns, attitude and behaviours to craft targeted campaigns directed towards delivering experiences that meet the demands of the target audience.
Read more10th
Jan 2020
New Innovations in Analytics, AI & ML: How Brands can harness the true potential
Posted by Anand Singh Bhandari| AI / ML
It’s an exciting time for companies for leveraging data analytics and artificial intelligence to achieve in-depth insights for making well informed and large-scale decision making and process optimization
Read more3rd
Jan 2020
How can Intelligent Automation Uplift the Wealth Management Industry
Posted by Marketing| RPA
Kofax Intelligent Automation enables the rapid but robust linkage between multiple back-end systems, can automatically classify, index and rank inbound correspondence as well as avoid the need for human resources to transpose data from system generated excel spreadsheets or PDF reports directly into back-end systems.
Read more30th
Dec 2019
Individualisation with Sitecore AI: Top Things to keep in mind!
Posted by Saurabh Saxena| Sitecore
Integration of Sitecore AI with its auto personalisation feature is a revolutionary offering of Sitecore for a seamless personalisation technique- to deliver right content at the right time, across all channels and touch points.
Read more28th
Dec 2019
Espire-Sitecore Partnership : 10 Remarkable Highs Hit in 2019
Posted by Marketing| Marketing
2019 was an exciting year for the Espire-Sitecore partnership. We hit the sweet spot not once but several times. Right from bagging a win for the Best Personalized Experience - to winning laurels at Sitecore Symposium and tying up for multiple webinars & events across industries - the Espire + Sitecore has been the cynosure of all eyes.
Read more27th
Dec 2019
5 reasons why Intelligent Automation will result in Increased Productivity
Posted by Kapil Tyagi| RPA
IPA has been delivering to the promise of enhanced productivity, improved human resource performance, reduction of errors & risks and accelerate the time to market, with efficient customer journey and customer experience
Read more26th
Dec 2019
5 Necessary Steps to Design a Customer Journey Map - that works every time!
Posted by Pravin Patel| Customer Journey Mapping
What is the need for CJM, what do you need to consider for CJM, what do we mean by 'analyzing touchpoints', the need to refine the CX - to act on the findings for initiating targeting & personalization, along with the indispensable need for customer journey maps
Read more24th
Dec 2019
Customer Journey Maps: The Winning B2B Recipe to Help Succeed More
Posted by Pravin Patel| Customer Journey Mapping
A customer journey map reflects the customer’s experience throughout the journey. It is, therefore, a story designed to give deeper insights. Such mapping might not be the true representative of the customer’s actual experiences, but very relevant to provide personalized user experiences.
Read more20th
Dec 2019
4 aspects of Sitecore Content Hub to enable speedy go to market
Posted by Vikas Kumar| Sitecore
Sitecore Content Hub's out of the box offers a 360° view of your content landscape as your brand will have the luxury of having all digital assets and other content under one roof.
Read more10th
Dec 2019
Sitecore 9.3: Top 5 Features to elevate experience of marketers
Posted by Vikas Kumar| Sitecore
The release of Sitecore Experience Platform (XP) 9.3 is the major announcement by Sitecore during Sitecore Symposium 2019. The symposium announced the release of several exciting and innovative products focused on seamless content delivery, fluid content management and flexible usability features.
Read more3rd
Dec 2019
Espire expands UK operations riding on new partnerships and great wins
Posted by Marketing| Marketing
Our alliance with global digital and customer experience technology leaders coupled with our extensive industry experience uniquely positions us - to deliver first-rate digital transformation and customer experience solutions.
Read more30th
Nov 2019
6 Real World Use Cases Of Intelligent Process Automation (IPA) Implementation
Posted by Kapil Tyagi| RPA
As the world is going digital with the advent of innovative technologies like IoT, Big Data, NLP and Machine Learning, Intelligent Process Automation software robots offer added vantage points
Read more29th
Nov 2019
Why Personalization and Privacy the Catch 22 for Brands?
Posted by Vikas Jamwal| Customer Experience
Customers today expect brands to offer them relevant and contextual offerings and at the same time do not want their personal data to be shared or infiltrated. It’s a Catch-22 situation for companies and consumers both
Read more25th
Nov 2019
Understanding 5 Essential DevOps Principles
Posted by Suhail Ahmad| Application Development
DevOps is a combination of software development practices that conjoins the terms 'development' and 'operations' together to shorten the time taken to process a new software development, a new software feature, enhancements, updates or bug fixes in alignment with business objectives and added value to users.
Read more22nd
Nov 2019
The 7 emerging DevOps trends to look for in 2020
Posted by Samrat Roy| Application Development
DevOps is helping companies simplify their application development process, deliver faster and reach market swiftly- beating competition and fetching higher ROI with boosted business outcomes
Read more18th
Nov 2019
Sitecore CRM Connectors - Opening up a World for Integrated & Superior User Experiences
Posted by Vikas Kumar| Sitecore
While Sitecore is positioning itself as a versatile marketing tool, the truth is that the only way to truly reach a comprehensive view of customer interactions with your brand and use this information to deliver personalized content, is to integrate it with the CRM system
Read more14th
Nov 2019
The 3 types of trending chatbots and which one is right for you?
Posted by Anand Singh Bhandari| AI / ML
We are witnessing an era where customers with short attention spans demand intuitive and effortless customer experience. In this scenario, chatbots have arrived as the right solution for brands to satisfy the demands of customers for exclusive and personalized attention with round the clock availability
Read more7th
Nov 2019
Espire Teams up with Sitecore & Esko To Craft Personalized Customer Journeys for Powerful 1:1 Targeted Product Campaigns
Posted by Marketing| Sitecore
Hyper-connected customers of today are seeking more meaningful, personalized & relevant conversations with brands. If you as a brand fail to deliver such cross-channel brand experiences - you cannot hope to win their loyalty
Read more31st
Oct 2019
5 top reasons chatbots are disrupting marketing
Posted by Anand Singh Bhandari| AI / ML
Behind this science-fiction buzzword hides just a regular computer program configured to automate certain tasks, help customers by providing predefined answers to some frequently asked questions, dealing with some of the fundamental problems they face
Read more30th
Oct 2019
4 ways bad UX can hurt your brand image
Posted by Manmath Rajput| Customer Experience
Investing in a good UX is imperative to improve brand perception, retain users and ultimately increase revenue. Now that we know the essence of a good user experience, below are ways a bad UX can ruin your business.
Read more25th
Oct 2019
Sitecore 9.2 upgrade top tips from Espire to simplify the process
Posted by Vikas Kumar| Sitecore
In the era of hyper personalization and exclusive customer expectations, Sitecore has emerged as the leader in the customer experience space. Sitecore with its new upgrade to 9.2 has brought in promising and worthwhile changes.
Read more22nd
Oct 2019
6 top ways chatbots can propel Customer Journey Mapping
Posted by Anand Singh Bhandari| AI / ML
In this fast-paced world, competitive differentiation is all about providing the best possible experience at every step of the customer journey. There is no doubt that time is running out for those who still doubt the impact of work on the use of chatbots to lead these trips. After all, it is the world of robotics.
Read more14th
Oct 2019
Digitally transform your business with new age CCM
Posted by Amardeep Kumar| Customer Communication Management
There are several ways for building loyal and lasting customers in today’s digital age. You can interact with your customers now on multiple platforms including in-store and on-premise on a personal level or on mobile devices and computers through calls, chatbots, customer support centers, e-mails, marketing campaigns or through paper and printed medium.
Read more9th
Oct 2019
How Can UX Design Be A Differentiator For Your Brand
Posted by Manmath Rajput| Customer Experience
Design principles are so fascinating that they are used as guiding points for business transformation. As a result, the term "business design" has emerged, which is the application of design thinking to companies. Although the design approach is very important, not all companies adopt it
Read more7th
Oct 2019
Top 4 AI and Machine Learning Use Cases to Boost Business Returns
Posted by Anand Singh Bhandari| AI / ML
AI & ML is here to stay and be a part of our daily lives. Espire has been seamlessly transforming the customer experience of our client through our robust customer engagement hub with full-proof DXM and WCM solutions.
Read more3rd
Oct 2019
Demystifying CCM for Tailored Customer Experiences
Posted by Kaustubh Varde| Customer Communication Management
Traditionally CCM has been a means/solution for transactional communication which shared customers’ bank statements, bills, policy documents in print/email format. While that remains one of the primary requirements, the opportunities it offers today to communicate effectively and service the customers better are immense
Read more30th
Sep 2019
New Age Cloud Solutions Are Changing Game For SMEs
Posted by Suhail Ahmad| Cloud
Businesses are fast adopting to cloud technologies with continuous advancements and benefits of cloud services as a smarter way of computing. Cloud technology has been a favorite for large scale businesses and is now been increasingly taken up by small businesses as well
Read more26th
Sep 2019
Why should sitecore exm be a preferred emailing solution for brands
Posted by Vikas Kumar| Sitecore
The Email Experience Manager has been in Sitecore (EXM) for more than 5 years but has now become an out of box feature of Sitecore 9 XP and above. EXM allows brands to create contextual, targeted and personalized email campaigns, and deliver them straight to the customers.
Read more23rd
Sep 2019
Importance of UX Research to solve UX Problems - Boosting Business Return
Posted by Manmath Rajput| Customer Experience
When a client in trouble comes to a UX designer or agency, most designers jump directly to solutions. This often lands up in a complex mess of the whole problem. It is here UX Research that comes to rescue. From secret shoppers to website evaluators, there is research on user experience (UX) to solve problems.
Read more19th
Sep 2019
Sitecore Experience 2019: The Perfect Platform that Champions Personalized Experiences
Posted by Marketing| Sitecore
Personalization is the name of game, in a hyper-connected world - predominated by awe-inspiring customer experiences. Sitecore is at the forefront of this digital transformation - as pretty well depicted at the recently concluded Sitecore Experience events in Sydney and Singapore
Read more17th
Sep 2019
Importance of UX Research to solve UX Problems- Part 1
Posted by Manmath Rajput| Customer Experience
User experience design is important because it tries to meet the exact needs of your user- an exceptional personalized customer experience. It aims at providing positive experiences for your customers to maintain brand loyalty and user engagement
Read more13rd
Sep 2019
Six top ways Chatbots boost your Customer Experience
Posted by Anand Singh Bhandari| AI / ML
A chatbot helps your customers to communicate with you for new services, service queries or grievance redressal etc. The platform could be your website, mobile applications or skype and other messengers and communication platforms like Skype, Facebook Messenger, WhatsApp, and even Alexa
Read more9th
Sep 2019
Here are 5 Important Ways to Meet & Exceed Customer Expectations
Posted by Vikas Kumar| Customer Experience
Meeting and exceeding customer experience is not an easy task. It is an ongoing process to offer superior customer experience and keeping customers brand loyal. You thus need to know your customers well to understand their needs and expectations
Read more4th
Sep 2019
Quick Tips To Improve Your Customer Experience Strategy
Posted by Vikas Kumar| Customer Experience
Customer experience measurement helps organizations to know what leads to customer satisfaction and dissatisfaction and thereby take necessary steps towards creating a customer experience strategy
Read more27th
Aug 2019
Demystifying AI and its 4 aspects to drive exceptional Customer Experience
Posted by Anand Singh Bhandari| AI / ML
While we do not have human-looking robots that interact with us on a daily basis as in those films, we interact with a similar technology without a face every day and this technology is referred to as Artificial Intelligence
Read more23rd
Aug 2019
Top 7 reasons why chatbots can transform your CX
Posted by Anand Singh Bhandari| AI / ML
A chatbot is a multi-tasking solution which saves a user from the hassle of using multiple platforms to perform a set of tasks like selecting a restaurant, booking a reservation and adding an event into the calendar
Read more5th
Aug 2019
The top 6 reasons for opting Managed Services
Posted by Nagesh Goyal| Customer Communication Management
AMS is growing rapidly as its market is expected to reach $87.6 Bn by 2025. Companies leveraging an AMS provider can focus on innovations as IT teams can be engaged into productive tasks leading to growth of business
Read more29th
Jul 2019
5 ways live chat can transform your CX strategy
Posted by Vikas Kumar| Customer Experience
Businesses today are equipping themselves with live chats to provide a seamless experience to their customers. A live chat delights customer interaction and creates memorable experience to build long lasting relationship
Read more26th
Jul 2019
How customer service can make or break CX for your brand
Posted by Vikas Kumar| Customer Experience
Although seemingly different from customer experience, a seamless customer service over a period of time impacts the perception of the customer about the brand. A good customer service hence will lead to improved customer experience over time and attracts customers towards the brand
Read more24th
Jul 2019
Top 4 metrics to measure your Customer Experience
Posted by Vikas Kumar| Customer Experience
Measuring your CX performance starts with selection of right CX metrics. The objective of every prominent CX metric is to track whether your solutions, aligned with your CX strategy, to address the problem of customers are actually working
Read more16th
Jul 2019
Why enterprises need to consider Cloud
Posted by Suhail Ahmad| Cloud
The burden to install, maintain and run heavy application and costly servers no more remain a concern for modern enterprises. This has been made possible with the advent of cloud services as business of all sizes and in all sectors are moving towards cloud computing
Read more11st
Jul 2019
8 ways to meet your Personalization goals
Posted by Vikas Kumar| Digital
Personalized websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention. An effective approach to personalization can give you an edge with your competitors by providing truly superior customer experience
Read more9th
Jul 2019
5 technological breakthroughs that are changing the CX landscape
Posted by Anand Singh Bhandari| Customer Experience
Modern technological advancement and consequent rise of Artificial Intelligence, Internet of Things, Big data analytics and augmented reality are helping companies to provide experiences to customer that delights them and keeps them loyal
Read more5th
Jul 2019
Espire sponsors and participates in Thomas Cook’s Dragon Boat Race 2019
Posted by Marketing| Marketing
More than 100 oarsmen tested their skills in choppy waters for the cause of ill, disabled and cancer-stricken children. Our team from Espire Infolabs too took to the waters with partner, Thomas Cook.
Read more4th
Jul 2019
6 advantages of AI that can supercharge your customer experience
Posted by Anand Singh Bhandari| AI / ML
AI helps you do more than just collect and handle customer feedback. It helps you to go ahead and create unique experiences for each client, based on his past behavior and data
Read more2nd
Jul 2019
Paradox of choice in digital workplace and how Microsoft is transforming higher education
Posted by Rajendra Rawat| Digital
With access to corporate tools that have overlapping functionalities, employees face a situation of the paradox of choice leading to inefficiency, unproductivity and delay. Employees get overwhelmed with abundance of tools that adds to the confusion of selection of apt tools for getting a task done
Read more28th
Jun 2019
6 reasons why banks are adopting big data analytics
Posted by Anand Singh Bhandari| Analytics
Big Data Analytics is the key component for banking sector and its adoption into the existing workflow is one of the key elements for prevailing and surviving in the rapidly evolving business environment
Read more27th
Jun 2019
How CX analytics can boost customer journey for your brand
Posted by Anand Singh Bhandari| Analytics
How can such customer experience strategy be measured? With the development and evolution of digital technology customer experience analytics is used to better understand customer behavior and successful implementation of customer experience strategy.
Read more21st
Jun 2019
Changing business needs replaces ecm with content services
Posted by Vikas Kumar| Digital
Content services is an approach of utilizing the evolving technology and its tools and strategies for improving operational efficiency.
Read more11st
Jun 2019
6 top ways automation technology will boost CX in 2019
Posted by Vikas Kumar| Customer Experience
Automation helps companies focus on more high-touch communication involving machine learning, IoT, AI, Natural Language Processing (NLP) and Big Data- all of which support a satisfied CX for customers
Read more24th
May 2019
Digital transformation - The Savior of Insurance industry
Posted by Shariq Imam| Insurance
Insurers need to understand the expectations of customers and build relationship with them giving them a personalized experience in order to win the ever-diminishing loyalty amidst competition
Read more23rd
May 2019
Experience the power of smarter communication with Pitney Bowes
Posted by Amardeep Kumar| Customer Communication Management
Espire, being a digital and CX transformation expert in partnership with Pitney Bowes and leading CCM providers, is enabling business worldwide to take complete charge of the complex customer journey
Read more21st
May 2019
Enhancing student experience in the digital age
Posted by Vikas Kumar| Digital
Espire has been enabling universities to transform student experiences, our expertise in digital experience platform powered by Sitecore leverages best practices to enhance student engagement for higher education institution
Read more9th
May 2019
Deliver seamless communication for exceptional customer experience with quadient
Posted by Nagesh Goyal| Customer Communication Management
Companies need to deliver delightful experiences to customers with relevant, meaningful and personalized omni-channel communications in order to gain the competitive advantage and build customer loyalty.
Read more6th
May 2019
Why do you need a digital workplace | Collaborating from anywhere, anytime and any device
Posted by Rajendra Rawat| Digital
The notion of a digital workplace has become a reality with the advancement of technology and further developments continue to have an effect as the workplace evolves. A digital workplace creates an environment that coordinates people, process and technology more closely than ever before.
Read more17th
Apr 2019
Why CCM solutions are indispensable for modern enterprises
Posted by Amardeep Kumar| Customer Communication Management
Real-time, multi-channel and interactive communications can dramatically lead to improvised CX through a centralised Customer Communication Management platform in various ways. Leading CCM integrations create hyper-personalised real time contextual communication across multiple channels
Read more11st
Apr 2019
OpenText, designing communications spanning the customer’s lifetime
Posted by Yogesh Gupta| Customer Communication Management
For organizations desiring an improved CCM, or one synchronised to the requirements of the millennial customer, OpenText has emerged as a force to reckon with.
Read more28th
Mar 2019
Driving customer engagement in a fast-paced BFSI domain with Messagepoint
Posted by Yogesh Gupta| Customer Communication Management
With Messagepoint the time to market has decreased as users can modify content on their own in Messagepoint’s SaaS content management solution. Apart from that they can also utilize graphical elements inherent in Messagepoint to create or modify mailer designs.
Read more14th
Mar 2019
7 tips for effective RPA implementation
Posted by Kapil Tyagi| RPA
RPA utilizes the robots to perform tasks by interacting with digital systems to execute a business process just like humans do. With RPA organizations can reduce the cost of staffing and employee engagement.
Read more7th
Mar 2019
How AI and Big Data is revolutionising the insurance industry
Posted by Anand Singh Bhandari| Insurance
Presently companies study their client’s information received at their end and not on real time basis. A real time information gives an edge to the insurer by saving money that would have otherwise been spent on expensive assessments and audits.
Read more1st
Mar 2019
Leveraging micro-moments to stay relevant with your prospects
Posted by Vikas Jamwal| Mobility
There are now hundreds of these micro moments that happen every day while customers scrolling through web pages, watching videos or sending online messages. Being present in all these moments to capture the customer's attention is a necessity for brands in the digital age.
Read more21st
Feb 2019
Data driven marketing is indispensable for strong CX
Posted by Anand Singh Bhandari| Customer Experience
Getting the right audience at the right time with the right message is essential to drive relevant participation and meaningful communication. To achieve this, your marketeers need to align their campaigns along data rich trajectory, understand the various user
Read more4th
Feb 2019
Driving personalization with xConnect APIs and custom facet data | Part 1
Posted by Surbhi Kochhar| Sitecore
Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience
Read more4th
Feb 2019
Driving personalization with xConnect APIs and custom facet data | Part 2
Posted by Surbhi Kochhar| Sitecore
Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience
Read more30th
Jan 2019
CX trends to watch for in 2019
Posted by Vikas Kumar| Customer Experience
Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,
Read more28th
Jan 2019
Personalization : The new game changer with sitecore and salesforce driving the engine
Posted by Vikas Kumar| Sitecore
Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual
Read more22nd
Jan 2019
Demystifying Robotic Process Automation and How it Benefits Brands
Posted by Kapil Tyagi| RPA
The process by which businesses can train robots or computer software to emulate and routine or repetitive responses generally given by employees into higher ROI and time efficacy.
Read more21st
Jan 2019
Internet of Things | Transforming from Physical to Digital
Posted by Rajendra Rawat| RPA
In a nutshell, IoT is a network of physical objects such as vehicles, machines, home appliances, etc., that use sensors to change data over the Internet
Read more28th
Dec 2018
3 Key digital strategies giving insurers a competitive edge
Posted by Shariq Imam| Insurance
The insurance industry is in one of the most disrupted phases in the current era and it will redefine the way this industry works. The industry has been clamped down by legacy mainframes and tight legislature, riddled with low customer
Read more24th
Dec 2018
Massive parallel processing in cloud big data
Posted by Anand Singh Bhandari| Analytics
Have you ever wondered - How Pyramid of Giza was built? What it takes to run a chip? What's the universe made up of? Let us throw some light on this. The basic fabric of nature is that it is made up of building blocks that needs to be atomic in nature and
Read more20th
Dec 2018
How and where to start penetration testing
Posted by Marketing| Testing
Penetration testing helps simulate behavior of a hacker through "White Hat" personnel, who injects malicious load or traffic into the system under test - to expose the vulnerabilities so that these observed vulnerabilities are resolved. This helps us to make
Read more10th
Dec 2019
Sitecore 9.3: Top 5 Features to elevate experience of marketers
Posted by Vikas Kumar| Sitecore
The release of Sitecore Experience Platform (XP) 9.3 is the major announcement by Sitecore during Sitecore Symposium 2019. The symposium announced the release of several exciting and innovative products focused on seamless content delivery, fluid content management and flexible usability features.
Read more
