Author's Post
30th
Nov 2020
Maximize Your Personalization Potential with Sitecore Content Profiling
Posted by Vikas Kumar| Digital Experience Platforms
In an era of empowered customers and stiff competition, communicating and delivering products and services to customers in a way they prefer has become essential. Sitecore Profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service, by tagging Sitecore content with defined visitor profiles.
Read more29th
Nov 2020
Sitecore List Manager - A walkthrough of Segmented List from Custom Rules
Posted by Raman Gupta| Digital Experience Platforms
Using the List Manager, you can create Segment Lists segmented with rules. We can use the rules that Sitecore provides out of the box, also we can create custom rules if required. In this blog, we will discuss about how to create custom rules for segmented list using custom facets.
Read more28th
Nov 2020
A Comprehensive Guide to Sitecore List Manager going beyond EXM
Posted by Raman Gupta| Digital Experience Platforms
The Sitecore List Manager in most implementation is under-utilized. Sometime marketers are not familiar with real power of Sitecore List manager. The capabilities and potential utility of List Manager even transcends beyond EXM and acts as powerful tool for managing customer segments, when it configured correctly.
Read more27th
Nov 2020
Sitecore Content Profiling: Simplifying Essential Steps for Marketers
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service by tagging Sitecore content with defined visitor profiles.
Read more25th
Nov 2020
Technology Trends Disrupting Insurance in The New Normal & Way Forward
Posted by Shariq Imam| BI, Analytics and AI
Content with legacy models, insurance leaders appeared as late adopters of the digital boom that has resurfaced with digital transformation and evolution of disruptive digital technologies- led by artificial intelligence, data analytics, predictive modelling, blockchain, Internet Of Things, intelligent automation and machine learning
Read more23rd
Nov 2020
Top Challenges in Claims Management and Revolutionizing Claims Outcomes
Posted by Shariq Imam| Robotic Process Automation
With the advent and rise of new digital technologies like Machine Learning (ML), Artificial Intelligence (AI), Intelligent Automation, Internet of Things (IoT), Sensors, Wearables, Drones and Data Analytics, insurance leaders are forced to transition to these digital technologies for collecting and analyzing data and meeting customer expectations.
Read more19th
Nov 2020
Sitecore Content Profiling - Helping You Understand & Target Your Customers Accurately
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore Content Profiling forms the bedrock of all the personalization needs that are being fulfilled through Sitecore Experience platform and hence is one of the most important aspect for marketers and businesses looking to target their customers with relevant, customized and personalized content.
Read more17th
Nov 2020
Remote working for the future MS Teams with new upcoming features
Posted by Rajendra Rawat| Digital Workplace
Since the COVID-19 outbreak, most companies have put their WFH processes in place. However, the biggest challenge of working remotely stems from the lack of technology infrastructure, and lack of comfort with new ways of working. By March end 2020, 2.7 billion minutes per day were being spent on Microsoft Teams meetings globally! Surely, the COVID-19 crisis has pushed brands to a new era of 'offices at home'.
Read more11st
Nov 2020
Sitecore Experience Analytics : Customization that Meets Your Business Goals
Posted by Vikas Kumar| Digital Experience Platforms
The unique proposition that Sitecore Analytics brings with itself is its ability to offer micro analysis on the level of specific user, real-time insights and results which are more helpful for marketers in taking real time actions and personalizing websites. Sitecore offers a dynamic and multi-faceted option by allowing users to create custom reports according to their pre-determined goals or to analyze such aspects which arise on contingent basis.
Read more10th
Nov 2020
Top 5 Qualities for The Next-Gen CX Enterprise in The Post COVID World
Posted by Marketing| Digital Experience Platforms
Businesses need to offer relevant & contextual engagements across platforms and devices every time at a breath-taking pace and responsiveness - to be ahead of the competition & earn customer loyalty for life! In this blog, we will discuss the top 5 qualities of the next-gen CX enterprise in the post COIVD world.
Read more5th
Nov 2020
How to Achieve Cohesion Between Customer Experiences and Robust Back-End Systems
Posted by Marketing| Digital Experience Platforms
The concept of Customer Engagement Hub has emerged as an architectural framework that integrates multiple systems together - for an optimal customer engagement. A well-designed CEH solution helps in orchestrating a responsive omnichannel interaction in real-time - helping and delighting customers anywhere, anytime!
Read more29th
Oct 2020
Why Headless CMS is a Growing Choice for Brands in an Omnichannel World?
Posted by Marketing| Digital Experience Platforms
In an omnichannel centric digital world, headless CMS offers the right solution for modern multi-experience mandate - by delivering content that is no more restricted to just one device or one form of presentation.
Read more26th
Oct 2020
How to Justify ROI of a CX Program in the Next Normal
Posted by Sushovan Saha| Digital Experience Platforms
There is no doubt that customer experience initiatives and strategies have been an indispensable element for every brand’s customer outreach exercise. However, in today’s uncertain scenario, crafting CX programs which are robust & future-proof are crucial to help brands survive and achieve better ROI in the next normal.
Read more20th
Oct 2020
Post COVID-19 World Demands Intelligent Businesses Empowered by AI and Automation
Posted by Anand Singh Bhandari| BI, Analytics and AI
As we move through and beyond the pandemic, we are certain to see continued deployment of artificial intelligence and automation technologies by global businesses to fast track the digital transformation of modern businesses for both agility and resilience. We will discuss here some of the key outcomes and trends as businesses become more intelligent- powered by AI and automation.
Read more15th
Oct 2020
Step-by-Step Installation of Sitecore 10 on Docker Desktop
Posted by Raman Gupta| Digital Experience Platforms
One of the highlights of the newly released Sitecore Experience Platform (10.0) is that it brings support for rapid deployment and more efficient solution and team onboarding with modern Docker technology i.e. Sitecore Containers. Sitecore, with the launch of its Sitecore XP 10, will now be providing full support for deploying solutions in containerized environment.
Read more12nd
Oct 2020
How Will Supply Chain Agility Shape Up in The Next Normal?
Posted by Vineet Aggarwal| Robotic Process Automation
As the world still staggers with the coronavirus pandemic, supply chain finds itself disrupted and is grappling with the gravest challenge in modern times. The nature of disruption in the supply chain caused by the pandemic is unprecedented and requires some breathtaking changes in the entire supply chain management to get things back on track.
Read more8th
Oct 2020
How is Microsoft Teams Empowering Healthcare Providers In COVID-19?
Posted by Rajendra Rawat| Digital Workplace
Today, thousands of top healthcare institutions have already adopted or are in the process of adopting Microsoft Teams. Teams not just enables secure collaboration, faster and noise-free communication but also ensures regulatory compliance, data privacy & security as well as API integrations - bringing everything under one roof and acting as a single integrated hub.
Read more5th
Oct 2020
Building a Smarter and Efficient Supply Chain Powered by AI in The New Normal
Posted by Vineet Aggarwal| BI, Analytics and AI
The current circumstances of a fractured global supply chain, the need to have greater insight and visibility into the end-to-end supply chain, and the exciting promise of digital technology is forcing businesses to leverage the new tools for a smarter and efficient supply chain.
Read more30th
Sep 2020
Path towards Digital: 5 Ways Print Service Providers can beat the Pandemic
Posted by Kaustubh Varde| Customer Communication Management
Current COVID-19 challenge has fast tracked the push from Print to Digital with Providers now being forced to bring in digital solutions much faster in their roadmap. Budgets are being relooked to focus on investments in digital technologies and solutions, and reduce on operational spends, factories consolidation etc.
Read more24th
Sep 2020
Sitecore Content Hub 3.4: Create Content at Scale with Faster Time to Market, Get more ROI
Posted by Sushovan Saha| Digital Experience Platforms
Understanding the need for brands to manage and leverage huge loads of digital assets, Sitecore with its Content Hub 3.4 offers brands with Digital Asset Management (DAM) capabilities that comes packed with AI and video capabilities along with an improved workflow, ease of use and third-party integrations.
Read more22nd
Sep 2020
Digital Readiness to Bolster Business Operations in the New Normal
Posted by Anand Singh Bhandari| BI, Analytics and AI
COVID-19 crisis has brought in the dawn of ‘new normal’ for businesses as there is a conspicuous shift from physical to digital. Although, digital transformation was in vogue and business leaders and top brands had all shifted to digital, but Covid-19 crisis has acted as the catalyst to accelerate this transformation (from physical to digital).
Read more18th
Sep 2020
The changing landscape of Digital Workplace trends in the Covid19 era
Posted by Rajendra Rawat| Digital Workplace
The importance of digital workplaces and their role in delivering consistent employee experience for higher business returns will continue to grow at a much faster rate as employees continue to work remotely in the COVID-19 era and increased likelihood of more mobile workforce in the post COVID-19 era
Read more15th
Sep 2020
How a Modern Digital Workplace looks like in Higher Education
Posted by Rajendra Rawat| Digital Workplace
Higher educational institutions today are witnessing a gigantic digital shifts not just in terms of rapid evolution of technology and smarter devices but ever demanding tech-savvy students who are early adopters of every disruptive innovation in technology right from the rise of artificial intelligence, robotic process automation and IoT devices to machine learning
Read more9th
Sep 2020
Insurance industry: Top 5 Drivers to uplift cx in the next normal
Posted by Shariq Imam| Digital Experience Platforms
The present environment presents a stream of opportunity for insurance carriers to craft awe inspiring customer experience by leveraging modern tools and innovative ways to engage with the customers and follow suit with the new insurance start-ups and InsureTech providers in the way they have addressed the customer expectations and created value for the insurance industry
Read more7th
Sep 2020
Sitecore Path Analyzer: Helping Marketers Craft Awe-Inspiring Customer Experiences
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore Path Analyzer is a revolutionary and powerful tool that is helping brands to analyze the behavior of visitors and the path they take during their digital customer journey. Path Analyzer shows where customers first entered the website and what different path configuration they followed during their journey within your website.
Read more27th
Aug 2020
Top 4 ways Data Analytics will help brands sail in the next normal
Posted by Anand Singh Bhandari| BI, Analytics and AI
Business leaders had increasingly embraced advanced analytics and artificial intelligence for good reasons and these two together are expected to result in an annual economic value of up to $15.4 trillion in times to come. Analytics, AI and Machine Learning are poised to be the key digital accelerators that will help brand sail in the turbulent times of the new normal
Read more25th
Aug 2020
Modern Digital Workplace: Transforming Employee Experiences With Better Ways of Working
Posted by Rajendra Rawat| Digital Workplace
Today’s employees are what Peter Drucker forecasted in 1959 as the ‘knowledge workers’ and hence it’s high time enterprises create avenues, platforms and culture for these workers to perform to their utmost potential: not fearing of losing their jobs to artificial intelligence- the very intelligence they are originators of!
Read more23rd
Aug 2020
Build, Deploy and Deliver Websites in No Time with Sitecore Experience Accelerator
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore has grown leaps and bounds from just being web experience enabler to one that is now enabling modern marketers with real time customer engagement, cross channel and cross device delivery and designing end-to-end contactless digital customer journey.
Read more18th
Aug 2020
Top 10 Reasons Why Sitecore XP 10 is One Giant Leap for Marketing & IT
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore has grown leaps and bounds from just being web experience enabler to one that is now enabling modern marketers with real time customer engagement, cross channel and cross device delivery and designing end-to-end contactless digital customer journey.
Read more12nd
Aug 2020
Legacy Transformation in Insurance with low cost, low risk cloud-based systems, in record time!
Posted by Nick Record| Digital Experience Platforms
Espire & Anchorstone have a track record of success and are able to support your organisation through this process from end-to-end, dispelling any worries or fear of change within the back office, whilst providing a cost-effective approach.
Read more28th
Jul 2020
Sitecore Marketing Automation: Customize Your Way Towards Limitless Possibilities
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore marketing automation comes packed with rich features that guide you towards personalising your offers, automating the digital customer journey, delivering contextual content & creating human connections with a single click. However, Sitecore has kept the doors of creativity open for developers and brands by allowing to extend its own functionality.
Read more27th
Jul 2020
The Need For Legacy Transformation To Cloud-Based Systems In Insurance
Posted by Shariq Imam| Cloud Managed Services
Insurtech leaders have long adopted cloud solutions as a primary mover of their business strategy - to improve their resource-intensive calculations, for scaling up their operations, for driving down costs incurred upon maintenance of legacy infrastructure and services, to be more flexible and to ensure a robust business continuity
Read more26th
Jul 2020
Automation Now & Beyond The New Normal: Shift To Intelligent Automation
Posted by Kapil Tyagi| Robotic Process Automation
Intelligent automation has arrived as a solution for businesses not just to overcome the present turbulence created by the global pandemic but also to keep them future-ready and crisis proof. The business world is seeing the transformation of Robotic Process Automation into a more responsive, more intelligent and more agile intelligent automation.
Read more22nd
Jul 2020
Managed Services & Offshore Workforce: The way forward for CIOs to reverse fortunes in new normal
Posted by Sushovan Saha| Digital Experience Platforms
There is a need to move towards offshore managed services - to get access to highly skilled workforce without the need to hire & pay or train them. From employee safety to work-at-home data security, business continuity, and financial resilience, companies need to follow a clear plan for working collaboratively with their offshore service providers
Read more16th
Jul 2020
The Contactless Digital Customer Journey: What it means for brands & consumers
Posted by Sushovan Saha| Digital Experience Platforms
An end-to-end contactless digital customer journey is a detailed framework of the path traversed by the user/customer with a brand encompassing different stages of interaction on digital channels from research, consideration, selection, conversion, service and finally - advocacy
Read more28th
Jun 2020
Conversational AI: An Opportunity for Brands to Come Closer to Customers in Next Normal
Posted by Kapil Tyagi| Robotic Process Automation
The COVID-19 pandemic has however put all doubts to rest about the ROI of digital transformation. There has been a drastic increase in AI adoption across sectors - ranging from business operations, to production and employee engagement to collaboration, digital communication to conferences
Read more24th
Jun 2020
The Need for Intelligent Automation to Improve Remote Workforce Management & Workstreams
Posted by Kapil Tyagi| Robotic Process Automation
Remote workforce management is rapidly becoming an area of concern for organisations. Further, artificial intelligence led innovation has created a wave of opportunities for brands, in the shape of intelligent automation, RPA, conversational AI and chat bots.
Read more22nd
Jun 2020
Multi cloud platforms: The way ahead for future-proof enterprises
Posted by Manish Pandey| Cloud Managed Services
Cloud computing no more remains a disruption in the technology domain, but in this blog, we will discuss something called as Multi-Cloud Platform- that is presently transforming the cloud ecosystem and will be needed by every brand that wants to be digital-ready, for now and for future!
Read more17th
Jun 2020
Sitecore Marketing Automation: 5 Ways to Transform Digital Journeys for Brands Everyday
Posted by Vikas Kumar| Digital Experience Platforms
We bring here to you the use cases of Sitecore Marketing automation for both marketers looking for digital transformation for superlative CX delivery, as well as customers themselves!
Read more14th
Jun 2020
Top 5 Core Values for Insurers to Ensure Digital Readiness & Provide Superior CX
Posted by Shariq Imam| Digital Experience Platforms
The COVID-19 crisis pandemic has affected millions globally, and insurers, insurtech and insurer aggregators are fast realizing the importance of investments towards digital readiness & transformation to support burgeoning demand.
Read more11st
Jun 2020
Beyond Covid-19: The Smart Path from CCM to CX Transformation
Posted by Sushovan Saha| Customer Communication Management
Brands need to be armed with well-managed centralized CCM platform to support hyper-personalized, real-time, multi-channel and interactive & contextual communications leading to improvised & seamless CX anywhere, anytime!
Read more28th
May 2020
Microsoft Teams Adoption for greater Collaboration & Productivity in New Normal
Posted by Marketing| Digital Workplace
Microsoft Teams transcends the boundaries of text, voice or video capabilities by allowing for multiple API integrations (say tools like Power BI, Trello, Google Drive) and productivity tools (including Office 365 suite) within Teams interface itself
Read more25th
May 2020
Sitecore Marketing Automation: A Quick Win for Brands in New Normal
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore, no doubt, is the present leader with its content management and digital experience services. Sitecore Marketing Automation provides you with new approaches and ways to create automated online campaigns
Read more18th
May 2020
COVID-19: Why Cloud Adoption can save the day for businesses
Posted by Manish Pandey| Cloud Managed Services
COVID-19 has reaffirmed the belief that cloud adoption & optimisation is not just about achieving optimum business functionality but also about ensuring the survival and sustainability of modern enterprises
Read more29th
Apr 2020
Why boosting investment on Automation makes sense to combat COVID-19
Posted by Kapil Tyagi| Robotic Process Automation
Businesses across the globe are turning towards automation to do more with less- being agile, to increase ROI and to deliver with an accelerated pace, amidst an increased demand and rapidly changing global scenario.
Read more27th
Apr 2020
Why COVID-19 is the Catalyst to Fast Track Digital Transformation Initiatives
Posted by Sushovan Saha| Digital Experience Platforms
This is an incredibly tough time for digital laggards & the time has come for businesses to adopt the digital platforms - to be digital-ready and digital-first & reshape their existing business models in this direction.
Read more20th
Apr 2020
Covid-19 & Impact on Insurance: The Need to Drive Enhanced CX
Posted by Shariq Imam| Digital Experience Platforms
COVID-19 is going to be a litmus test for most enterprises, especially, the digital laggards. The present crisis demands enterprises that are digitally sound across all their product and communication life cycle traversing brand awareness, to product/service delivery and purchase as well as customer support.
Read more13rd
Apr 2020
Covid-19 & Impact on Insurance: What it means for the Industry
Posted by Shariq Imam| Digital Experience Platforms
At present, as the world struggles with challenges around COVID-19, enterprises and businesses across the globe require a well laid-out strategy to ensure business continuity, along with continued delivery of exceptional CX and support
Read more8th
Apr 2020
Why Microsoft Teams implementation promises Upbeat Business Returns in Times of Crisis
Posted by Sushovan Saha| Digital Workplace
The need for working remotely, along with safeguarding business continuity organisations revolves around the use of digital workplace platforms which makes it flawlessly easy for employees to collaborate effectively, without disruption on productivity
Read more26th
Mar 2020
7 Essential Steps to Achieve Agile Transformation for Brands
Posted by Yogesh Gupta| Enterprise Application and Integration
The demand on business is for a transformative restructuring in the manner they function, manage and align themselves. They are turning their heads towards agile business transformation in order to better respond quickly to the growing shift in the marketplace
Read more23rd
Mar 2020
Top 6 trends for Data-Ready Enterprises in 2020
Posted by Manish Pandey| Enterprise Application and Integration
Brands today are leveraging modern innovative tools supported by artificial intelligence, machine learning and NLP and this demands them to build data infrastructure in a much more advanced and calibrated manner
Read more23rd
Mar 2020
COVID-19: Espire’s Business Continuity Plan with focus on Health & Safety
Posted by Marketing| Digital Workplace
We, at Espire, are committed to combat the adverse effects of COVID-19 and continue to provide uninterrupted services to our business fraternity, while ensuring that the health & safety of our employees is not compromised
Read more18th
Mar 2020
Sitecore AI-Auto Personalization: Enabling Automated Personalized Experiences
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore AI with its machine learning framework helps marketers to automate the process of delivering personalized digital experience with predictive insights. Sitecore AI will amplify and complement the ability of Sitecore Experience Platform for delivering targeted, contextual and personalized digital experience
Read more16th
Mar 2020
Digital-first with AI: Why Salesforce Einstein is the go-to tool for brands
Posted by Meenakshi Verma| Digital Experience Platforms
Salesforce Einstein acts as a genius and super-fast mathematician you hire for taking charge of your data and data driven insights. Einstein has been developed by Salesforce as the artificial intelligence for today's business world fully integrated with Salesforce Customer 360
Read more12nd
Mar 2020
Sitecore Experience London 2020: Fostering Human Connections in a Digital Age takes Center Stage
Posted by Sushovan Saha| Digital Experience Platforms
Sitecore has been able to drive superior digital experiences for brands such as P&G, L'Oreal, Australian Catholic University, and numerous others. This has been validated further with the brand announced as a leader in Digital Experience Platforms (DXPs) by Gartner in 2020 - that's 3 years in a row now!
Read more27th
Feb 2020
Wealth Management: Areas of Improvement in CX & Onboarding with Intelligent Automation
Posted by Simrandeep Singh Sethi| Robotic Process Automation
On-boarding new clients is a critical area for reasons of optimising 'customer experience' and ensuring high 'operational excellence'. Clients expect a slick, frictionless experience so that they can quickly engage with Wealth Manager to ensure their financial future is secure.
Read more25th
Feb 2020
How AI can change the Insurance industry as we know it
Posted by Anand Singh Bhandari| BI, Analytics and AI
Artificial intelligence with its multi-faceted functionalities including machine learning, natural language processing, intelligent process automation, text analytics, audio, video and image analysis has huge potential to transform the way insurers deliver services and offer superior digital experiences to customers
Read more20th
Feb 2020
Sitecore CMS a leader in Gartner Magic Quadrant for DXPs 3 years in a row: How Brands can Benefit
Posted by Sushovan Saha| Digital Experience Platforms
End-to-end content lifecycle management, hybrid headless capability for superior digital experiences, and versatility to connect across the MarTech stack with new offerings such as AI & Horizon - are the top reasons why Sitecore has been named a leader for Digital Experience Platforms in Gartner Magic Quadrant 2020
Read more17th
Feb 2020
5 Top Ways Intelligent Automation Will Result in Improved Business Returns
Posted by Kapil Tyagi| Robotic Process Automation
Intelligent Automation leverages bots to perform routine tasks, enhance productivity, improve human resource performance, reduce errors and risks - leading to efficient customer journey and superior customer experience.
Read more13rd
Feb 2020
What It Takes to Be a Sitecore MVP - Journey to MVP 2020 Award
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore MVP award signifies and recognizes the efforts and contributions towards Sitecore professionals and customers in terms of quality, quantity and level of impact to deliver with one’s excellence in Sitecore platform
Read more11st
Feb 2020
Power-up your CX strategy with Messagepoint's AI-driven Content Intelligence
Posted by Anand Singh Bhandari| Digital Experience Platforms
Espire is elated to be a proud sponsor of the Messagepoint Content Centricity 2020, with expertise in AI/ML to craft awe-inspiring CX for brands and empower customers with relevant & personalized communications
Read more9th
Feb 2020
Sitecore Experience London: Bring Personalisation to Life & Outperform your 2020 Marketing Goals
Posted by Marketing| Digital Experience Platforms
Sitecore Experience London 2020 offers marketing and business leaders with opportunities to learn and share thought leadership in forming personalised human connections in a digital world - between customers and brands
Read more30th
Jan 2020
Top 10 strategic technology trends for 2020 by Gartner | Part2
Posted by Anand Singh Bhandari| BI, Analytics and AI
Gartner in its recent report has listed the top ten technology trends in 2020 that will drive new innovations and disruptions in the industry to create long-lasting opportunities for brands in the upcoming years
Read more29th
Jan 2020
Top 10 strategic technology trends for 2020 by Gartner | Part1
Posted by Anand Singh Bhandari| BI, Analytics and AI
Gartner in its recent report has listed the top ten technology trends in 2020 that will drive new innovations and disruptions in the industry to create long-lasting opportunities for brands in the upcoming years
Read more27th
Jan 2020
The need for Employee experience and the promise of Microsoft Teams
Posted by Deepti Jain| Digital Workplace
Delivering to the expectations of the customers cannot happen without the support of engaged and motivated employees. It is here that the role of an effective and enhanced employee experience (EX) assumes importance
Read more23rd
Jan 2020
Top Personalization Trends to watch out in 2020 | Part2
Posted by Marketing| Digital Experience Platforms
The main goal of personalization has always been to provide seamless, connected and consistent experience to customers. The personalization trends in 2020 will certainly be directed towards improving the customer experience
Read more15th
Jan 2020
Top Personalization Trends to watch out in 2020 | Part1
Posted by Marketing| Digital Experience Platforms
Personalization today heavily depends on gathering, studying and leveraging right information about customer demographics, purchase patterns, attitude and behaviours to craft targeted campaigns directed towards delivering experiences that meet the demands of the target audience.
Read more9th
Jan 2020
New Innovations in Analytics, AI & ML: How Brands can harness the true potential
Posted by Anand Singh Bhandari| BI, Analytics and AI
It’s an exciting time for companies for leveraging data analytics and artificial intelligence to achieve in-depth insights for making well informed and large-scale decision making and process optimization
Read more2nd
Jan 2020
How can Intelligent Automation Uplift the Wealth Management Industry
Posted by Marketing| Robotic Process Automation
Kofax Intelligent Automation enables the rapid but robust linkage between multiple back-end systems, can automatically classify, index and rank inbound correspondence as well as avoid the need for human resources to transpose data from system generated excel spreadsheets or PDF reports directly into back-end systems.
Read more29th
Dec 2019
Individualisation with Sitecore AI: Top Things to keep in mind!
Posted by Saurabh Saxena| Digital Experience Platforms
Integration of Sitecore AI with its auto personalisation feature is a revolutionary offering of Sitecore for a seamless personalisation technique- to deliver right content at the right time, across all channels and touch points.
Read more27th
Dec 2019
Espire-Sitecore Partnership : 10 Remarkable Highs Hit in 2019
Posted by Marketing| Digital Experience Platforms
2019 was an exciting year for the Espire-Sitecore partnership. We hit the sweet spot not once but several times. Right from bagging a win for the Best Personalized Experience - to winning laurels at Sitecore Symposium and tying up for multiple webinars & events across industries - the Espire + Sitecore has been the cynosure of all eyes.
Read more26th
Dec 2019
5 reasons why Intelligent Automation will result in Increased Productivity
Posted by Kapil Tyagi| Robotic Process Automation
IPA has been delivering to the promise of enhanced productivity, improved human resource performance, reduction of errors & risks and accelerate the time to market, with efficient customer journey and customer experience
Read more25th
Dec 2019
5 Necessary Steps to Design a Customer Journey Map - that works every time!
Posted by Pravin Patel| Digital Experience Platforms
What is the need for CJM, what do you need to consider for CJM, what do we mean by 'analyzing touchpoints', the need to refine the CX - to act on the findings for initiating targeting & personalization, along with the indispensable need for customer journey maps
Read more23rd
Dec 2019
Customer Journey Maps: The Winning B2B Recipe to Help Succeed More
Posted by Pravin Patel| Digital Experience Platforms
A customer journey map reflects the customer’s experience throughout the journey. It is, therefore, a story designed to give deeper insights. Such mapping might not be the true representative of the customer’s actual experiences, but very relevant to provide personalized user experiences.
Read more19th
Dec 2019
4 aspects of Sitecore Content Hub to enable speedy go to market
Posted by Vikas Kumar| Digital Experience Platforms
Sitecore Content Hub's out of the box offers a 360° view of your content landscape as your brand will have the luxury of having all digital assets and other content under one roof.
Read more9th
Dec 2019
Sitecore 9.3: Top 5 Features to elevate experience of marketers
Posted by Vikas Kumar| Digital Experience Platforms
The release of Sitecore Experience Platform (XP) 9.3 is the major announcement by Sitecore during Sitecore Symposium 2019. The symposium announced the release of several exciting and innovative products focused on seamless content delivery, fluid content management and flexible usability features.
Read more2nd
Dec 2019
Espire expands UK operations riding on new partnerships and great wins
Posted by Marketing| Digital Experience Platforms
Our alliance with global digital and customer experience technology leaders coupled with our extensive industry experience uniquely positions us - to deliver first-rate digital transformation and customer experience solutions.
Read more29th
Nov 2019
6 Real World Use Cases Of Intelligent Process Automation (IPA) Implementation
Posted by Kapil Tyagi| Robotic Process Automation
As the world is going digital with the advent of innovative technologies like IoT, Big Data, NLP and Machine Learning, Intelligent Process Automation software robots offer added vantage points
Read more28th
Nov 2019
Why Personalization and Privacy the Catch 22 for Brands?
Posted by Vikas Jamwal| Digital Experience Platforms
Customers today expect brands to offer them relevant and contextual offerings and at the same time do not want their personal data to be shared or infiltrated. It’s a Catch-22 situation for companies and consumers both
Read more24th
Nov 2019
Understanding 5 Essential DevOps Principles
Posted by Suhail Ahmad| Enterprise Application and Integration
DevOps is a combination of software development practices that conjoins the terms 'development' and 'operations' together to shorten the time taken to process a new software development, a new software feature, enhancements, updates or bug fixes in alignment with business objectives and added value to users.
Read more21st
Nov 2019
The 7 emerging DevOps trends to look for in 2020
Posted by Samrat Roy| Enterprise Application and Integration
DevOps is helping companies simplify their application development process, deliver faster and reach market swiftly- beating competition and fetching higher ROI with boosted business outcomes
Read more17th
Nov 2019
Sitecore CRM Connectors - Opening up a World for Integrated & Superior User Experiences
Posted by Vikas Kumar| Digital Experience Platforms
While Sitecore is positioning itself as a versatile marketing tool, the truth is that the only way to truly reach a comprehensive view of customer interactions with your brand and use this information to deliver personalized content, is to integrate it with the CRM system
Read more13rd
Nov 2019
The 3 types of trending chatbots and which one is right for you?
Posted by Anand Singh Bhandari| BI, Analytics and AI
We are witnessing an era where customers with short attention spans demand intuitive and effortless customer experience. In this scenario, chatbots have arrived as the right solution for brands to satisfy the demands of customers for exclusive and personalized attention with round the clock availability
Read more6th
Nov 2019
Espire Teams up with Sitecore & Esko To Craft Personalized Customer Journeys for Powerful 1:1 Targeted Product Campaigns
Posted by Marketing| Digital Experience Platforms
Hyper-connected customers of today are seeking more meaningful, personalized & relevant conversations with brands. If you as a brand fail to deliver such cross-channel brand experiences - you cannot hope to win their loyalty
Read more30th
Oct 2019
5 top reasons chatbots are disrupting marketing
Posted by Anand Singh Bhandari| BI, Analytics and AI
Behind this science-fiction buzzword hides just a regular computer program configured to automate certain tasks, help customers by providing predefined answers to some frequently asked questions, dealing with some of the fundamental problems they face
Read more29th
Oct 2019
4 ways bad UX can hurt your brand image
Posted by Manmath Rajput| Digital Experience Platforms
Investing in a good UX is imperative to improve brand perception, retain users and ultimately increase revenue. Now that we know the essence of a good user experience, below are ways a bad UX can ruin your business.
Read more24th
Oct 2019
Sitecore 9.2 upgrade top tips from Espire to simplify the process
Posted by Vikas Kumar| Digital Experience Platforms
In the era of hyper personalization and exclusive customer expectations, Sitecore has emerged as the leader in the customer experience space. Sitecore with its new upgrade to 9.2 has brought in promising and worthwhile changes.
Read more21st
Oct 2019
6 top ways chatbots can propel Customer Journey Mapping
Posted by Anand Singh Bhandari| BI, Analytics and AI
In this fast-paced world, competitive differentiation is all about providing the best possible experience at every step of the customer journey. There is no doubt that time is running out for those who still doubt the impact of work on the use of chatbots to lead these trips. After all, it is the world of robotics.
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Oct 2019
Digitally transform your business with new age CCM
Posted by Amardeep Kumar| Customer Communication Management
There are several ways for building loyal and lasting customers in today’s digital age. You can interact with your customers now on multiple platforms including in-store and on-premise on a personal level or on mobile devices and computers through calls, chatbots, customer support centers, e-mails, marketing campaigns or through paper and printed medium.
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Oct 2019
How Can UX Design Be A Differentiator For Your Brand
Posted by Manmath Rajput| Digital Experience Platforms
Design principles are so fascinating that they are used as guiding points for business transformation. As a result, the term "business design" has emerged, which is the application of design thinking to companies. Although the design approach is very important, not all companies adopt it
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Oct 2019
Top 4 AI and Machine Learning Use Cases to Boost Business Returns
Posted by Anand Singh Bhandari| BI, Analytics and AI
AI & ML is here to stay and be a part of our daily lives. Espire has been seamlessly transforming the customer experience of our client through our robust customer engagement hub with full-proof DXM and WCM solutions.
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Oct 2019
Demystifying CCM for Tailored Customer Experiences
Posted by Kaustubh Varde| Customer Communication Management
Traditionally CCM has been a means/solution for transactional communication which shared customers’ bank statements, bills, policy documents in print/email format. While that remains one of the primary requirements, the opportunities it offers today to communicate effectively and service the customers better are immense
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Sep 2019
New Age Cloud Solutions Are Changing Game For SMEs
Posted by Suhail Ahmad| Cloud Managed Services
Businesses are fast adopting to cloud technologies with continuous advancements and benefits of cloud services as a smarter way of computing. Cloud technology has been a favorite for large scale businesses and is now been increasingly taken up by small businesses as well
Read more25th
Sep 2019
Why should sitecore exm be a preferred emailing solution for brands
Posted by Vikas Kumar| Digital Experience Platforms
The Email Experience Manager has been in Sitecore (EXM) for more than 5 years but has now become an out of box feature of Sitecore 9 XP and above. EXM allows brands to create contextual, targeted and personalized email campaigns, and deliver them straight to the customers.
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Sep 2019
Importance of UX Research to solve UX Problems - Boosting Business Return
Posted by Manmath Rajput| Digital Experience Platforms
When a client in trouble comes to a UX designer or agency, most designers jump directly to solutions. This often lands up in a complex mess of the whole problem. It is here UX Research that comes to rescue. From secret shoppers to website evaluators, there is research on user experience (UX) to solve problems.
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Sep 2019
Sitecore Experience 2019: The Perfect Platform that Champions Personalized Experiences
Posted by Marketing| Digital Experience Platforms
Personalization is the name of game, in a hyper-connected world - predominated by awe-inspiring customer experiences. Sitecore is at the forefront of this digital transformation - as pretty well depicted at the recently concluded Sitecore Experience events in Sydney and Singapore
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Sep 2019
Importance of UX Research to solve UX Problems- Part 1
Posted by Manmath Rajput| Digital Experience Platforms
User experience design is important because it tries to meet the exact needs of your user- an exceptional personalized customer experience. It aims at providing positive experiences for your customers to maintain brand loyalty and user engagement
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Sep 2019
Six top ways Chatbots boost your Customer Experience
Posted by Anand Singh Bhandari| Digital Experience Platforms
A chatbot helps your customers to communicate with you for new services, service queries or grievance redressal etc. The platform could be your website, mobile applications or skype and other messengers and communication platforms like Skype, Facebook Messenger, WhatsApp, and even Alexa
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Sep 2019
Here are 5 Important Ways to Meet & Exceed Customer Expectations
Posted by Vikas Kumar| Digital Experience Platforms
Meeting and exceeding customer experience is not an easy task. It is an ongoing process to offer superior customer experience and keeping customers brand loyal. You thus need to know your customers well to understand their needs and expectations
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Sep 2019
Quick Tips To Improve Your Customer Experience Strategy
Posted by Vikas Kumar| Digital Experience Platforms
Customer experience measurement helps organizations to know what leads to customer satisfaction and dissatisfaction and thereby take necessary steps towards creating a customer experience strategy
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Aug 2019
Demystifying AI and its 4 aspects to drive exceptional Customer Experience
Posted by Anand Singh Bhandari| Digital Experience Platforms
While we do not have human-looking robots that interact with us on a daily basis as in those films, we interact with a similar technology without a face every day and this technology is referred to as Artificial Intelligence
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Aug 2019
Top 7 reasons why chatbots can transform your CX
Posted by Anand Singh Bhandari| Digital Experience Platforms
A chatbot is a multi-tasking solution which saves a user from the hassle of using multiple platforms to perform a set of tasks like selecting a restaurant, booking a reservation and adding an event into the calendar
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Aug 2019
The top 6 reasons for opting Managed Services
Posted by Yogesh Gupta| Customer Communication Management
AMS is growing rapidly as its market is expected to reach $87.6 Bn by 2025. Companies leveraging an AMS provider can focus on innovations as IT teams can be engaged into productive tasks leading to growth of business
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Jul 2019
5 ways live chat can transform your CX strategy
Posted by Vikas Kumar| Digital Experience Platforms
Businesses today are equipping themselves with live chats to provide a seamless experience to their customers. A live chat delights customer interaction and creates memorable experience to build long lasting relationship
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Jul 2019
How customer service can make or break CX for your brand
Posted by Vikas Kumar| Digital Experience Platforms
Although seemingly different from customer experience, a seamless customer service over a period of time impacts the perception of the customer about the brand. A good customer service hence will lead to improved customer experience over time and attracts customers towards the brand
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Jul 2019
Top 4 metrics to measure your Customer Experience
Posted by Vikas Kumar| Digital Experience Platforms
Measuring your CX performance starts with selection of right CX metrics. The objective of every prominent CX metric is to track whether your solutions, aligned with your CX strategy, to address the problem of customers are actually working
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Jul 2019
Why enterprises need to consider Cloud
Posted by Suhail Ahmad| Cloud Managed Services
The burden to install, maintain and run heavy application and costly servers no more remain a concern for modern enterprises. This has been made possible with the advent of cloud services as business of all sizes and in all sectors are moving towards cloud computing
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Jul 2019
8 ways to meet your Personalization goals
Posted by Vikas Kumar| Digital Experience Platforms
Personalized websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention. An effective approach to personalization can give you an edge with your competitors by providing truly superior customer experience
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Jul 2019
5 technological breakthroughs that are changing the CX landscape
Posted by Anand Singh Bhandari| Digital Experience Platforms
Modern technological advancement and consequent rise of Artificial Intelligence, Internet of Things, Big data analytics and augmented reality are helping companies to provide experiences to customer that delights them and keeps them loyal
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Jul 2019
Espire sponsors and participates in Thomas Cook’s Dragon Boat Race 2019
Posted by Marketing| Customer Communication Management
More than 100 oarsmen tested their skills in choppy waters for the cause of ill, disabled and cancer-stricken children. Our team from Espire Infolabs too took to the waters with partner, Thomas Cook.
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Jul 2019
6 advantages of AI that can supercharge your customer experience
Posted by Anand Singh Bhandari| Digital Experience Platforms
AI helps you do more than just collect and handle customer feedback. It helps you to go ahead and create unique experiences for each client, based on his past behavior and data
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Jul 2019
Paradox of choice in digital workplace and how Microsoft is transforming higher education
Posted by Rajendra Rawat| Digital Workplace
With access to corporate tools that have overlapping functionalities, employees face a situation of the paradox of choice leading to inefficiency, unproductivity and delay. Employees get overwhelmed with abundance of tools that adds to the confusion of selection of apt tools for getting a task done
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Jun 2019
6 reasons why banks are adopting big data analytics
Posted by Anand Singh Bhandari| BI, Analytics and AI
Big Data Analytics is the key component for banking sector and its adoption into the existing workflow is one of the key elements for prevailing and surviving in the rapidly evolving business environment
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Jun 2019
How CX analytics can boost customer journey for your brand
Posted by Anand Singh Bhandari| BI, Analytics and AI
How can such customer experience strategy be measured? With the development and evolution of digital technology customer experience analytics is used to better understand customer behavior and successful implementation of customer experience strategy.
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Jun 2019
Changing business needs replaces ecm with content services
Posted by Vikas Kumar| Digital Experience Platforms
Content services is an approach of utilizing the evolving technology and its tools and strategies for improving operational efficiency.
Read more10th
Jun 2019
6 top ways automation technology will boost CX in 2019
Posted by Vikas Kumar| Digital Experience Platforms
Automation helps companies focus on more high-touch communication involving machine learning, IoT, AI, Natural Language Processing (NLP) and Big Data- all of which support a satisfied CX for customers
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May 2019
Digital transformation - The Savior of Insurance industry
Posted by Shariq Imam| Digital Experience Platforms
Insurers need to understand the expectations of customers and build relationship with them giving them a personalized experience in order to win the ever-diminishing loyalty amidst competition
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May 2019
Experience the power of smarter communication with Pitney Bowes
Posted by Amardeep Kumar| Customer Communication Management
Espire, being a digital and CX transformation expert in partnership with Pitney Bowes and leading CCM providers, is enabling business worldwide to take complete charge of the complex customer journey
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May 2019
Enhancing student experience in the digital age
Posted by Vikas Kumar| Digital Experience Platforms
Espire has been enabling universities to transform student experiences, our expertise in digital experience platform powered by Sitecore leverages best practices to enhance student engagement for higher education institution
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May 2019
Deliver seamless communication for exceptional customer experience with quadient
Posted by Yogesh Gupta| Customer Communication Management
Companies need to deliver delightful experiences to customers with relevant, meaningful and personalized omni-channel communications in order to gain the competitive advantage and build customer loyalty.
Read more5th
May 2019
Why do you need a digital workplace | Collaborating from anywhere, anytime and any device
Posted by Rajendra Rawat| Digital Workplace
The notion of a digital workplace has become a reality with the advancement of technology and further developments continue to have an effect as the workplace evolves. A digital workplace creates an environment that coordinates people, process and technology more closely than ever before.
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Apr 2019
Why CCM solutions are indispensable for modern enterprises
Posted by Amardeep Kumar| Customer Communication Management
Real-time, multi-channel and interactive communications can dramatically lead to improvised CX through a centralised Customer Communication Management platform in various ways. Leading CCM integrations create hyper-personalised real time contextual communication across multiple channels
Read more10th
Apr 2019
OpenText, designing communications spanning the customer’s lifetime
Posted by Yogesh Gupta| Customer Communication Management
For organizations desiring an improved CCM, or one synchronised to the requirements of the millennial customer, OpenText has emerged as a force to reckon with.
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Mar 2019
Driving customer engagement in a fast-paced BFSI domain with Messagepoint
Posted by Yogesh Gupta| Customer Communication Management
With Messagepoint the time to market has decreased as users can modify content on their own in Messagepoint’s SaaS content management solution. Apart from that they can also utilize graphical elements inherent in Messagepoint to create or modify mailer designs.
Read more13rd
Mar 2019
7 tips for effective RPA implementation
Posted by Kapil Tyagi| Robotic Process Automation
RPA utilizes the robots to perform tasks by interacting with digital systems to execute a business process just like humans do. With RPA organizations can reduce the cost of staffing and employee engagement.
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Mar 2019
How AI and Big Data is revolutionising the insurance industry
Posted by Anand Singh Bhandari| BI, Analytics and AI
Presently companies study their client’s information received at their end and not on real time basis. A real time information gives an edge to the insurer by saving money that would have otherwise been spent on expensive assessments and audits.
Read more28th
Feb 2019
Leveraging micro-moments to stay relevant with your prospects
Posted by Vikas Jamwal| Digital Experience Platforms
There are now hundreds of these micro moments that happen every day while customers scrolling through web pages, watching videos or sending online messages. Being present in all these moments to capture the customer's attention is a necessity for brands in the digital age.
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Feb 2019
Data driven marketing is indispensable for strong CX
Posted by Anand Singh Bhandari| Digital Experience Platforms
Getting the right audience at the right time with the right message is essential to drive relevant participation and meaningful communication. To achieve this, your marketeers need to align their campaigns along data rich trajectory, understand the various user
Read more3rd
Feb 2019
Driving personalization with xConnect APIs and custom facet data | Part 1
Posted by Vikas Kumar| Digital Experience Platforms
Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience
Read more3rd
Feb 2019
Driving personalization with xConnect APIs and custom facet data | Part 2
Posted by Vikas Kumar| Digital Experience Platforms
Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience
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Jan 2019
CX trends to watch for in 2019
Posted by Vikas Kumar| Digital Experience Platforms
Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,
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Jan 2019
Personalization : The new game changer with sitecore and salesforce driving the engine
Posted by Vikas Kumar| Digital Experience Platforms
Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual
Read more21st
Jan 2019
Demystifying Robotic Process Automation and How it Benefits Brands
Posted by Kapil Tyagi| Robotic Process Automation
The process by which businesses can train robots or computer software to emulate and routine or repetitive responses generally given by employees into higher ROI and time efficacy.
Read more20th
Jan 2019
Internet of Things | Transforming from Physical to Digital
Posted by Rajendra Rawat| Robotic Process Automation
In a nutshell, IoT is a network of physical objects such as vehicles, machines, home appliances, etc., that use sensors to change data over the Internet
Read more27th
Dec 2018
3 Key digital strategies giving insurers a competitive edge
Posted by Shariq Imam| Digital Experience Platforms
The insurance industry is in one of the most disrupted phases in the current era and it will redefine the way this industry works. The industry has been clamped down by legacy mainframes and tight legislature, riddled with low customer
Read more23rd
Dec 2018
Massive parallel processing in cloud big data
Posted by Anand Singh Bhandari| BI, Analytics and AI
Have you ever wondered - How Pyramid of Giza was built? What it takes to run a chip? What's the universe made up of? Let us throw some light on this. The basic fabric of nature is that it is made up of building blocks that needs to be atomic in nature and
Read more19th
Dec 2018
How and where to start penetration testing
Posted by Marketing| Enterprise Application and Integration
Penetration testing helps simulate behavior of a hacker through "White Hat" personnel, who injects malicious load or traffic into the system under test - to expose the vulnerabilities so that these observed vulnerabilities are resolved. This helps us to make
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