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Author's Post

10th

Dec 2019

Sitecore 9.3: Top 5 Features to elevate experience of marketers

Posted by Vikas Kumar| Sitecore

The release of Sitecore Experience Platform (XP) 9.3 is the major announcement by Sitecore during Sitecore Symposium 2019. The symposium announced the release of several exciting and innovative products focused on seamless content delivery, fluid content management and flexible usability features.

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3rd

Dec 2019

Espire expands UK operations riding on new partnerships and great wins

Posted by Marketing| Marketing

Our alliance with global digital and customer experience technology leaders coupled with our extensive industry experience uniquely positions us - to deliver first-rate digital transformation and customer experience solutions.

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30th

Nov 2019

6 Real World Use Cases Of Intelligent Process Automation (IPA) Implementation

Posted by Kapil Tyagi| RPA

As the world is going digital with the advent of innovative technologies like IoT, Big Data, NLP and Machine Learning, Intelligent Process Automation software robots offer added vantage points

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29th

Nov 2019

Why Personalization and Privacy the Catch 22 for Brands?

Posted by Vikas Jamwal| Customer Experience

Customers today expect brands to offer them relevant and contextual offerings and at the same time do not want their personal data to be shared or infiltrated. It’s a Catch-22 situation for companies and consumers both

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25th

Nov 2019

Understanding 5 Essential DevOps Principles

Posted by Suhail Ahmad| Application Development

DevOps is a combination of software development practices that conjoins the terms 'development' and 'operations' together to shorten the time taken to process a new software development, a new software feature, enhancements, updates or bug fixes in alignment with business objectives and added value to users.

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22nd

Nov 2019

The 7 emerging DevOps trends to look for in 2020

Posted by Samrat Roy| Application Development

DevOps is helping companies simplify their application development process, deliver faster and reach market swiftly- beating competition and fetching higher ROI with boosted business outcomes

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18th

Nov 2019

Sitecore CRM Connectors - Opening up a World for Integrated & Superior User Experiences

Posted by Vikas Kumar| Sitecore

While Sitecore is positioning itself as a versatile marketing tool, the truth is that the only way to truly reach a comprehensive view of customer interactions with your brand and use this information to deliver personalized content, is to integrate it with the CRM system

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14th

Nov 2019

The 3 types of trending chatbots and which one is right for you?

Posted by Anand Singh Bhandari| AI / ML

We are witnessing an era where customers with short attention spans demand intuitive and effortless customer experience. In this scenario, chatbots have arrived as the right solution for brands to satisfy the demands of customers for exclusive and personalized attention with round the clock availability

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7th

Nov 2019

Espire Teams up with Sitecore & Esko To Craft Personalized Customer Journeys for Powerful 1:1 Targeted Product Campaigns

Posted by Marketing| Sitecore

Hyper-connected customers of today are seeking more meaningful, personalized & relevant conversations with brands. If you as a brand fail to deliver such cross-channel brand experiences - you cannot hope to win their loyalty

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31st

Oct 2019

5 top reasons chatbots are disrupting marketing

Posted by Anand Singh Bhandari| AI / ML

Behind this science-fiction buzzword hides just a regular computer program configured to automate certain tasks, help customers by providing predefined answers to some frequently asked questions, dealing with some of the fundamental problems they face

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30th

Oct 2019

4 ways bad UX can hurt your brand image

Posted by Manmath Rajput| Customer Experience

Investing in a good UX is imperative to improve brand perception, retain users and ultimately increase revenue. Now that we know the essence of a good user experience, below are ways a bad UX can ruin your business.

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25th

Oct 2019

Sitecore 9.2 upgrade top tips from Espire to simplify the process

Posted by Vikas Kumar| Sitecore

In the era of hyper personalization and exclusive customer expectations, Sitecore has emerged as the leader in the customer experience space. Sitecore with its new upgrade to 9.2 has brought in promising and worthwhile changes.

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22nd

Oct 2019

6 top ways chatbots can propel Customer Journey Mapping

Posted by Anand Singh Bhandari| AI / ML

In this fast-paced world, competitive differentiation is all about providing the best possible experience at every step of the customer journey. There is no doubt that time is running out for those who still doubt the impact of work on the use of chatbots to lead these trips. After all, it is the world of robotics.

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14th

Oct 2019

Digitally transform your business with new age CCM

Posted by Amardeep Kumar| Customer Communication Management

There are several ways for building loyal and lasting customers in today’s digital age. You can interact with your customers now on multiple platforms including in-store and on-premise on a personal level or on mobile devices and computers through calls, chatbots, customer support centers, e-mails, marketing campaigns or through paper and printed medium.

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9th

Oct 2019

How Can UX Design Be A Differentiator For Your Brand

Posted by Manmath Rajput| Customer Experience

Design principles are so fascinating that they are used as guiding points for business transformation. As a result, the term "business design" has emerged, which is the application of design thinking to companies. Although the design approach is very important, not all companies adopt it

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7th

Oct 2019

Top 4 AI and Machine Learning Use Cases to Boost Business Returns

Posted by Anand Singh Bhandari| AI / ML

AI & ML is here to stay and be a part of our daily lives. Espire has been seamlessly transforming the customer experience of our client through our robust customer engagement hub with full-proof DXM and WCM solutions.

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3rd

Oct 2019

Demystifying CCM for Tailored Customer Experiences

Posted by Kaustubh Varde| Customer Communication Management

Traditionally CCM has been a means/solution for transactional communication which shared customers’ bank statements, bills, policy documents in print/email format. While that remains one of the primary requirements, the opportunities it offers today to communicate effectively and service the customers better are immense

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30th

Sep 2019

New Age Cloud Solutions Are Changing Game For SMEs

Posted by Suhail Ahmad| Cloud

Businesses are fast adopting to cloud technologies with continuous advancements and benefits of cloud services as a smarter way of computing. Cloud technology has been a favorite for large scale businesses and is now been increasingly taken up by small businesses as well

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26th

Sep 2019

Why should sitecore exm be a preferred emailing solution for brands

Posted by Vikas Kumar| Sitecore

The Email Experience Manager has been in Sitecore (EXM) for more than 5 years but has now become an out of box feature of Sitecore 9 XP and above. EXM allows brands to create contextual, targeted and personalized email campaigns, and deliver them straight to the customers.

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23rd

Sep 2019

Importance of UX Research to solve UX Problems - Boosting Business Return

Posted by Manmath Rajput| Customer Experience

When a client in trouble comes to a UX designer or agency, most designers jump directly to solutions. This often lands up in a complex mess of the whole problem. It is here UX Research that comes to rescue. From secret shoppers to website evaluators, there is research on user experience (UX) to solve problems.

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19th

Sep 2019

Sitecore Experience 2019: The Perfect Platform that Champions Personalized Experiences

Posted by Marketing| Sitecore

Personalization is the name of game, in a hyper-connected world - predominated by awe-inspiring customer experiences. Sitecore is at the forefront of this digital transformation - as pretty well depicted at the recently concluded Sitecore Experience events in Sydney and Singapore

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17th

Sep 2019

Importance of UX Research to solve UX Problems- Part 1

Posted by Manmath Rajput| Customer Experience

User experience design is important because it tries to meet the exact needs of your user- an exceptional personalized customer experience. It aims at providing positive experiences for your customers to maintain brand loyalty and user engagement

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13rd

Sep 2019

Six top ways Chatbots boost your Customer Experience

Posted by Anand Singh Bhandari| AI / ML

A chatbot helps your customers to communicate with you for new services, service queries or grievance redressal etc. The platform could be your website, mobile applications or skype and other messengers and communication platforms like Skype, Facebook Messenger, WhatsApp, and even Alexa

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9th

Sep 2019

Here are 5 Important Ways to Meet & Exceed Customer Expectations

Posted by Vikas Kumar| Customer Experience

Meeting and exceeding customer experience is not an easy task. It is an ongoing process to offer superior customer experience and keeping customers brand loyal. You thus need to know your customers well to understand their needs and expectations

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4th

Sep 2019

Quick Tips To Improve Your Customer Experience Strategy

Posted by Vikas Kumar| Customer Experience

Customer experience measurement helps organizations to know what leads to customer satisfaction and dissatisfaction and thereby take necessary steps towards creating a customer experience strategy

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27th

Aug 2019

Demystifying AI and its 4 aspects to drive exceptional Customer Experience

Posted by Anand Singh Bhandari| AI / ML

While we do not have human-looking robots that interact with us on a daily basis as in those films, we interact with a similar technology without a face every day and this technology is referred to as Artificial Intelligence

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23rd

Aug 2019

Top 7 reasons why chatbots can transform your CX

Posted by Anand Singh Bhandari| AI / ML

A chatbot is a multi-tasking solution which saves a user from the hassle of using multiple platforms to perform a set of tasks like selecting a restaurant, booking a reservation and adding an event into the calendar

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5th

Aug 2019

The top 6 reasons for opting Managed Services

Posted by Nagesh Goyal| Customer Communication Management

AMS is growing rapidly as its market is expected to reach $87.6 Bn by 2025. Companies leveraging an AMS provider can focus on innovations as IT teams can be engaged into productive tasks leading to growth of business

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29th

Jul 2019

5 ways live chat can transform your CX strategy

Posted by Vikas Kumar| Customer Experience

Businesses today are equipping themselves with live chats to provide a seamless experience to their customers. A live chat delights customer interaction and creates memorable experience to build long lasting relationship

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26th

Jul 2019

How customer service can make or break CX for your brand

Posted by Vikas Kumar| Customer Experience

Although seemingly different from customer experience, a seamless customer service over a period of time impacts the perception of the customer about the brand. A good customer service hence will lead to improved customer experience over time and attracts customers towards the brand

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24th

Jul 2019

Top 4 metrics to measure your Customer Experience

Posted by Vikas Kumar| Customer Experience

Measuring your CX performance starts with selection of right CX metrics. The objective of every prominent CX metric is to track whether your solutions, aligned with your CX strategy, to address the problem of customers are actually working

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16th

Jul 2019

Why enterprises need to consider Cloud

Posted by Suhail Ahmad| Cloud

The burden to install, maintain and run heavy application and costly servers no more remain a concern for modern enterprises. This has been made possible with the advent of cloud services as business of all sizes and in all sectors are moving towards cloud computing

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11st

Jul 2019

8 ways to meet your Personalization goals

Posted by Vikas Kumar| Digital

Personalized websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention. An effective approach to personalization can give you an edge with your competitors by providing truly superior customer experience

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9th

Jul 2019

5 technological breakthroughs that are changing the CX landscape

Posted by Anand Singh Bhandari| Customer Experience

Modern technological advancement and consequent rise of Artificial Intelligence, Internet of Things, Big data analytics and augmented reality are helping companies to provide experiences to customer that delights them and keeps them loyal

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5th

Jul 2019

Espire sponsors and participates in Thomas Cook’s Dragon Boat Race 2019

Posted by Marketing| Marketing

More than 100 oarsmen tested their skills in choppy waters for the cause of ill, disabled and cancer-stricken children. Our team from Espire Infolabs too took to the waters with partner, Thomas Cook.

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4th

Jul 2019

6 advantages of AI that can supercharge your customer experience

Posted by Anand Singh Bhandari| AI / ML

AI helps you do more than just collect and handle customer feedback. It helps you to go ahead and create unique experiences for each client, based on his past behavior and data

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2nd

Jul 2019

Paradox of choice in digital workplace and how Microsoft is transforming higher education

Posted by Rajendra Rawat| Digital

With access to corporate tools that have overlapping functionalities, employees face a situation of the paradox of choice leading to inefficiency, unproductivity and delay. Employees get overwhelmed with abundance of tools that adds to the confusion of selection of apt tools for getting a task done

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28th

Jun 2019

6 reasons why banks are adopting big data analytics

Posted by Anand Singh Bhandari| Analytics

Big Data Analytics is the key component for banking sector and its adoption into the existing workflow is one of the key elements for prevailing and surviving in the rapidly evolving business environment

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27th

Jun 2019

How CX analytics can boost customer journey for your brand

Posted by Anand Singh Bhandari| Analytics

How can such customer experience strategy be measured? With the development and evolution of digital technology customer experience analytics is used to better understand customer behavior and successful implementation of customer experience strategy.

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21st

Jun 2019

Changing business needs replaces ecm with content services

Posted by Vikas Kumar| Digital

Content services is an approach of utilizing the evolving technology and its tools and strategies for improving operational efficiency.

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11st

Jun 2019

6 top ways automation technology will boost CX in 2019

Posted by Vikas Kumar| Customer Experience

Automation helps companies focus on more high-touch communication involving machine learning, IoT, AI, Natural Language Processing (NLP) and Big Data- all of which support a satisfied CX for customers

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24th

May 2019

Digital transformation - The Savior of Insurance industry

Posted by Shariq Imam| Insurance

Insurers need to understand the expectations of customers and build relationship with them giving them a personalized experience in order to win the ever-diminishing loyalty amidst competition

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23rd

May 2019

Experience the power of smarter communication with Pitney Bowes

Posted by Amardeep Kumar| Customer Communication Management

Espire, being a digital and CX transformation expert in partnership with Pitney Bowes and leading CCM providers, is enabling business worldwide to take complete charge of the complex customer journey

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21st

May 2019

Enhancing student experience in the digital age

Posted by Vikas Kumar| Digital

Espire has been enabling universities to transform student experiences, our expertise in digital experience platform powered by Sitecore leverages best practices to enhance student engagement for higher education institution

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9th

May 2019

Deliver seamless communication for exceptional customer experience with quadient

Posted by Nagesh Goyal| Customer Communication Management

Companies need to deliver delightful experiences to customers with relevant, meaningful and personalized omni-channel communications in order to gain the competitive advantage and build customer loyalty.

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6th

May 2019

Why do you need a digital workplace | Collaborating from anywhere, anytime and any device

Posted by Rajendra Rawat| Digital

The notion of a digital workplace has become a reality with the advancement of technology and further developments continue to have an effect as the workplace evolves. A digital workplace creates an environment that coordinates people, process and technology more closely than ever before.

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17th

Apr 2019

Why CCM solutions are indispensable for modern enterprises

Posted by Amardeep Kumar| Customer Communication Management

Real-time, multi-channel and interactive communications can dramatically lead to improvised CX through a centralised Customer Communication Management platform in various ways. Leading CCM integrations create hyper-personalised real time contextual communication across multiple channels

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11st

Apr 2019

OpenText, designing communications spanning the customer’s lifetime

Posted by Yogesh Gupta| Customer Communication Management

For organizations desiring an improved CCM, or one synchronised to the requirements of the millennial customer, OpenText has emerged as a force to reckon with.

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28th

Mar 2019

Driving customer engagement in a fast-paced BFSI domain with Messagepoint

Posted by Yogesh Gupta| Customer Communication Management

With Messagepoint the time to market has decreased as users can modify content on their own in Messagepoint’s SaaS content management solution. Apart from that they can also utilize graphical elements inherent in Messagepoint to create or modify mailer designs.

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14th

Mar 2019

7 tips for effective RPA implementation

Posted by Kapil Tyagi| RPA

RPA utilizes the robots to perform tasks by interacting with digital systems to execute a business process just like humans do. With RPA organizations can reduce the cost of staffing and employee engagement.

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7th

Mar 2019

How AI and Big Data is revolutionising the insurance industry

Posted by Anand Singh Bhandari| Insurance

Presently companies study their client’s information received at their end and not on real time basis. A real time information gives an edge to the insurer by saving money that would have otherwise been spent on expensive assessments and audits.

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1st

Mar 2019

Leveraging micro-moments to stay relevant with your prospects

Posted by Vikas Jamwal| Mobility

There are now hundreds of these micro moments that happen every day while customers scrolling through web pages, watching videos or sending online messages. Being present in all these moments to capture the customer's attention is a necessity for brands in the digital age.

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21st

Feb 2019

Data driven marketing is indispensable for strong CX

Posted by Anand Singh Bhandari| Customer Experience

Getting the right audience at the right time with the right message is essential to drive relevant participation and meaningful communication. To achieve this, your marketeers need to align their campaigns along data rich trajectory, understand the various user

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4th

Feb 2019

Driving personalization with xConnect APIs and custom facet data | Part 1

Posted by Surbhi Kochhar| Sitecore

Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience

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4th

Feb 2019

Driving personalization with xConnect APIs and custom facet data | Part 2

Posted by Surbhi Kochhar| Sitecore

Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience

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30th

Jan 2019

CX trends to watch for in 2019

Posted by Vikas Kumar| Customer Experience

Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,

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28th

Jan 2019

Personalization : The new game changer with sitecore and salesforce driving the engine

Posted by Vikas Kumar| Sitecore

Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual

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22nd

Jan 2019

Demystifying Robotic Process Automation and How it Benefits Brands

Posted by Kapil Tyagi| RPA

The process by which businesses can train robots or computer software to emulate and routine or repetitive responses generally given by employees into higher ROI and time efficacy.

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21st

Jan 2019

Internet of Things | Transforming from Physical to Digital

Posted by Rajendra Rawat| RPA

In a nutshell, IoT is a network of physical objects such as vehicles, machines, home appliances, etc., that use sensors to change data over the Internet

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28th

Dec 2018

3 Key digital strategies giving insurers a competitive edge

Posted by Shariq Imam| Insurance

The insurance industry is in one of the most disrupted phases in the current era and it will redefine the way this industry works. The industry has been clamped down by legacy mainframes and tight legislature, riddled with low customer

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24th

Dec 2018

Massive parallel processing in cloud big data

Posted by Anand Singh Bhandari| Analytics

Have you ever wondered - How Pyramid of Giza was built? What it takes to run a chip? What's the universe made up of? Let us throw some light on this. The basic fabric of nature is that it is made up of building blocks that needs to be atomic in nature and

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20th

Dec 2018

How and where to start penetration testing

Posted by Marketing| Testing

Penetration testing helps simulate behavior of a hacker through "White Hat" personnel, who injects malicious load or traffic into the system under test - to expose the vulnerabilities so that these observed vulnerabilities are resolved. This helps us to make

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