Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021
29/Nov/2021

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.


Sitecore Composable DXP: Multiexperience solutions for driving greater business outcomes

By 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multiexperience development platform predicts a recent report by Gartner.

Multiexperience has emerged as a key differentiator for brands by reinventing – customer and employee experience. The concept of ‘Multiexperience’ is gaining popularity as it focuses on connecting and engaging with customers across multiple touchpoints to enhance customer experience and build loyalty.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes2

*Source - Gartner

Digital Experience Leader, Sitecore, is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform by adding the latest tech solutions to their existing tech stack.

In this blog, we will showcase how Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale.


1. Customer Data Platform

Sitecore has recently acquired Boxever CDP, to build an agile customer data platform that provides a 360-degree view of the customers with advanced segmentation data to the marketers. This data is segmented on the basis of customer behavior and preferences. Sitecore CDP empowers brands to collect and unify customer data across multiple channels, this data can then, be used for driving effective marketing campaigns with on-point customer targeting.


2. Digital Commerce

Sitecore OrderCloud, an API-first headless e-commerce solution has been designed by Sitecore with Four51 to enable intuitive purchases and delivering an engaging digital experience to customers. Sitecore OrderCloud has advanced capabilities and easy deploy ability, allowing brands to deliver their products and services across industries with a faster time to market.


3. Marketing Automation & Customer Engagement

Sitecore Send is a state-of-the-art platform which provides expansive marketing automation tools and AI-powered customer engagement features, enabling brands to nurture customer relationships throughout the sales funnel. Moosend’s acquisition has enhanced Sitecore’s capabilities in driving personalized customer experiences across all customer touchpoints.

Switch to sitecore marketing automation blog banner

4. Comprehensive Search and Merchandizing Features

Sitecore’s latest commerce offering, Sitecore Discover optimizes visitor engagements by leveraging AI to showcase products as per the visitor preferences and needs. With individualized search context, Sitecore Discover prompts products as per the unique user journey along with visual and textual recommendations.


5. Sitecore Experience Edge

Sitecore Experience Edge is the latest SaaS platform which provides headless content delivery to easily design awe-inspiring digital customer experiences and deploy them across all digital touchpoints. By leveraging a JAMstack architecture, Experience Edge simplifies the entire content cycle right from content planning, authoring, deployment and analytics.

The Gartner 2021 Digital Business Acceleration Survey found that the top two reasons for pursuing digital initiatives are to enhance customer experiences and improve employee productivity.

Most product-focused companies are prioritizing moving towards delivering multiexperience solutions to deliver impeccable customer experiences and staff experience at scale.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes1

Espire's Customer Engagement Hub (CEH) includes all key enablers of excellent Customer Experience (CX) - such as Digital Content Management, Experience Design, Customer Communication Management, Customer Analytics, CRM and IoT. Our partnership with global digital and customer experience technology leaders coupled with our extensive industry experience is helping us deliver exceptional digital transformation solutions for leading brands.

For more queries, get in touch with us at marketing@espire.com





MORE FROM OUR BLOGS

Top 6 Benefits of CX Personalization for Businesses with Sitecore Personalize CDP

Customer experience (CX) has become the key competitive differentiator for businesses to build customer loyalty. Sitecore Personalize and CDP can help businesses create more personalized and engaging customer experiences, leading to increased loyalty, higher revenue, and improved customer satisfaction

The impact of technology on healthcare and how it is transforming patient care

With the introduction of various breakthrough technologies, the healthcare sector is anticipated to undergo a considerable transformation in 2023. Among the technologies predicted to have a big impact on the market are artificial intelligence (AI), telemedicine, wearable technology, blockchain, and 3D printing. These innovations could increase healthcare's efficiency, accessibility, and affordability.

A Complete guide to upgrade to sitecore xm cloud why when and how

Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences

Leveraging composable architecture to drive unforgettable digital experiences

A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.

Top 10 strategic technology trends for 2023 by gartner Part2

In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.

Top 10 strategic technology trends for 2023 by gartner Part1

The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.

Agile tech solutions and agile mindset foundation of future ready and resilient businesses

The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.

Role of data analytics to drive customer acquisition and maximize return on campaigns

Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.

global-locations

12

+

Global Locations

global-services

100

+

Global Customers Served

resources-certified

1200

+

Resources

technology-partnerships

30

+

Technology Partnerships

years-of-experience

20

+

Years of Experience in Digital Transformation & Total Experience

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!