Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021
29/Nov/2021

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.


Sitecore Composable DXP: Multiexperience solutions for driving greater business outcomes

By 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multiexperience development platform predicts a recent report by Gartner.

Multiexperience has emerged as a key differentiator for brands by reinventing – customer and employee experience. The concept of ‘Multiexperience’ is gaining popularity as it focuses on connecting and engaging with customers across multiple touchpoints to enhance customer experience and build loyalty.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes2

*Source - Gartner

Digital Experience Leader, Sitecore, is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform by adding the latest tech solutions to their existing tech stack.

In this blog, we will showcase how Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale.


1. Customer Data Platform

Sitecore has recently acquired Boxever CDP, to build an agile customer data platform that provides a 360-degree view of the customers with advanced segmentation data to the marketers. This data is segmented on the basis of customer behavior and preferences. Sitecore CDP empowers brands to collect and unify customer data across multiple channels, this data can then, be used for driving effective marketing campaigns with on-point customer targeting.


2. Digital Commerce

Sitecore OrderCloud, an API-first headless e-commerce solution has been designed by Sitecore with Four51 to enable intuitive purchases and delivering an engaging digital experience to customers. Sitecore OrderCloud has advanced capabilities and easy deploy ability, allowing brands to deliver their products and services across industries with a faster time to market.


3. Marketing Automation & Customer Engagement

Sitecore Send is a state-of-the-art platform which provides expansive marketing automation tools and AI-powered customer engagement features, enabling brands to nurture customer relationships throughout the sales funnel. Moosend’s acquisition has enhanced Sitecore’s capabilities in driving personalized customer experiences across all customer touchpoints.

Switch to sitecore marketing automation blog banner

4. Comprehensive Search and Merchandizing Features

Sitecore’s latest commerce offering, Sitecore Discover optimizes visitor engagements by leveraging AI to showcase products as per the visitor preferences and needs. With individualized search context, Sitecore Discover prompts products as per the unique user journey along with visual and textual recommendations.


5. Sitecore Experience Edge

Sitecore Experience Edge is the latest SaaS platform which provides headless content delivery to easily design awe-inspiring digital customer experiences and deploy them across all digital touchpoints. By leveraging a JAMstack architecture, Experience Edge simplifies the entire content cycle right from content planning, authoring, deployment and analytics.

The Gartner 2021 Digital Business Acceleration Survey found that the top two reasons for pursuing digital initiatives are to enhance customer experiences and improve employee productivity.

Most product-focused companies are prioritizing moving towards delivering multiexperience solutions to deliver impeccable customer experiences and staff experience at scale.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes1

Espire's Customer Engagement Hub (CEH) includes all key enablers of excellent Customer Experience (CX) - such as Digital Content Management, Experience Design, Customer Communication Management, Customer Analytics, CRM and IoT. Our partnership with global digital and customer experience technology leaders coupled with our extensive industry experience is helping us deliver exceptional digital transformation solutions for leading brands.

For more queries, get in touch with us at marketing@espire.com





MORE FROM OUR BLOGS

Digital Communications and CCM Solutions 4 key initiatives to Improve Customer Experience

Digital communications help in stitching your prospect to customer journeys together by keeping them actively engaged and allowing them to re-initiate conversation from where they left off. Delivering contextual and interactive communications can help the customers take the next step and reach out to you through the channel convenient for them.

Total experience digital transformation strategy for global businesses

The Total Experience strategy has emerged as a key trend for businesses to drive better digital experiences for users, customers and employees while improving business growth

Digital experience management 5 best practices to improve customer experience on b2b websites

Customer Experience is at the heart of customer service and building long-lasting customer relationships. Customer experience will emerge as the key determinant of business success, surpassing the quality and price of products. While B2C brands have prioritized customer experience as a strategic business goal, B2B companies are yet to navigate their technology investments towards digital experience management.

Sitecore cdp optimization 5 steps for deploying customer data platform

The Customer Data Platform (CDP) has become a critical part of the modern technology stack, as a one-stop solution for data orchestration and management. Sitecore CDP comprises of all the core data management capabilities along with intelligent decisioning, predictive analytics, experimentation, and orchestration for driving positive brand experiences

The future of CRM in the CXM era

Both CRM and CXM are inter-related. The CRM system supports CXM with relevant data to personalize service offerings. CXM analyzes the data and leverages it to deliver impeccable digital experiences across touchpoints.

Sitecore marketing automation craft personalized customer experience and unlock growth

Marketing automation has emerged as a must-have technology for brands to drive personalized marketing campaigns at scale and achieve exponential growth potential. Apart from seamless integration of customer data, email templates and a detailed automation plan, Sitecore provides marketers with additional features of data segmentation, AI-ML based personalization scenarios, real-time communication triggers and BI reporting

7 strategic technology trends for business to unlock growth in 2022

Gartner's Strategic Technology Trends for 2022 provide businesses a deep insight and understanding of futuristic technologies that are necessary for building resiliency and achieving sustainable business growth. Espire is helping businesses across industries achieve total experience at scale and attain true digital transformation to bolster business growth.

Delivering total experience in the higher education sector with sso

Single sign-on allows the users to login with a single ID and password to use multiple services on different related yet independent softwares. A migration to Azure AD which is a SaaS platform - not only has moderate cost & operational benefits by reducing on-campus infra dependencies but also provides easy access and flexibility

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!