Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021
23/Nov/2021

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.


Sitecore OrderCloud: Top Features and benefits for driving exceptional Digital Experiences

The pandemic has compelled the world to adopt digitalization at a rapid pace. In the new normal, it is imperative for brands and manufacturers to focus on digital sales to ensure business continuity and resilience. Both B2B and B2C brands must reimagine their online presence to respond to the ever-changing customer preferences and build business resilience.

As per Gartner, by 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation.

Key business bottlenecks faced by brands leveraging a legacy commerce solution are:

  • Businesses struggle to adapt to changing business needs due to lengthy technical deployments in the legacy software
  • Lack of customization leading to slow time to market
  • Legacy commerce solutions have no platform extensibility hence, adopting new tools and technologies is a hassle
  • Lack of business agility to withstand business changes

Digital Experience Leader, Sitecore recently acquired Four51 to innovate and design a cutting-edge eCommerce solution for brands to drive end-to-end digital experiences. Sitecore and Four51’s 'OrderCloud' has taken the market by a storm and is empowering businesses drive exceptional customer experiences at scale.

What is Sitecore OrderCloud?

Sitecore’s OrderCloud is an API-first headless cloud platform which empowers brands to streamline key business operations like efficient order management, marketplace application integration and driving eCommerce experiences for customers. Developed on MACH architecture, OrderCloud functionalities can be developed independently, and multiple deployments can be facilitated and managed efficiently as per the dynamic business needs. Sitecore OrderCloud seamlessly integrates with your brand’s existing technology stack to drive targeted customer communications and digital experiences across multiple touchpoints.

Sitecore ordercloud top features and benefits for driving exceptional digital experiences

In this blog, we will discuss the key features of Sitecore OrderCloud for driving exceptional digital experience.

1. Omni-Channel Integration

As an API-first headless platform, OrderCloud streamlines your brand’s commerce operations by connecting with multiple applications seamlessly to provide impeccable customer experience across multiple touchpoints. It integrates with your brand’s existing tech stack and helps your marketers get a 360-degree view of order administration across 3rd party tools and manage buyer experience.

2. Enhanced Enterprise Readiness with Cloud

With multi-environment deployment ability, OrderCloud has a cloud-native headless architecture which provides brands the flexibility to scale up or down as per their unique business requirements. OrderCloud is preferably deployed on Microsoft Azure due to its enhanced security features, it allows marketers to store and manage key business data in a safe and secure environment.

3. Platform Extensibility

OrderCloud has emerged as a one-stop platform for brands as it can be easily integrated with third-party microservices, allowing your brand to add newer functionalities for streamlining key business processes like indexing of products and shipping services, driving content delivery for digital platforms, managing real-time pricing and inventory etc. With webhooks and integration events, OrderCloud provides platform extensibility to help brands fast-track their business growth.

4. Personalized Shopping Experience

OrderCloud was built to support different marketplace formats and it consists of multiple features to manage catalogs, products and pricing for brands. It enables brand marketers to segment and create unique catalogs with various products and prices for different suppliers and buyer groups.

With faceted keyword search, product configurations, customized price rules, promotion configurations and price breaks based on quantity ordered etc, OrderCloud enables intuitive purchases on customer touchpoints by guiding users as per their preferences and indicated choices. This one-on-one personalization improves buyer experiences and helps brands instill customer loyalty.

Creating Super Engaging Digital Experiences in 2021 to Unlock Greater Growth

5. Market Segmentation and Supplier Order Management

OrderCloud empowers brand marketers to seamlessly segment products, suppliers and buyer groups. It also helps brands design built-in relationships and personas as per the unique customer preferences to deliver targeted and personalized search results.

Supply order management forms the bedrock of customer experience, as the tech-savvy customers of today want to track their order right from its placement, dispatch right until its delivered successfully. OrderCloud streamlines the order management process with seamless OMS integration and advanced payment methods as well as providing brands the added advantage of providing timely customer communications as notifications through email, text messages etc.

The top benefits of leveraging Sitecore OrderCloud for brands are:

  • OrderCloud is a flexible and scalable platform for brands to future-proof business commerce strategies
  • Seamless integration with the Sitecore DXP and other 3rd party tools using APIs
  • Facilitates omnichannel management across multiple customer channels
  • OrderCloud is also available as SaaS, which helps build business agility and resilience

Sitecore and Four51’s OrderCloud has been designed to empower brands future-proof their technology stack and building business resiliency while driving personalized shopping experience for customers and suppliers across different marketplaces and platforms.

As a leading Total Experience solutions provider, Espire is helping global businesses deploy agile Sitecore solutions to drive profitability and improve their digital experience. Over the past 2 decades, we have served over 50+ global business, won the Sitecore Best Personalized Experience Award, and have multiple MVPs, along with 100+ certified resources. Espire can help your brand deploy Sitecore OrderCloud by integrating it with your existing technology stack, enabling you to build scalable solutions. Get in touch with us for a free assessment> here

For more queries, get in touch with us at marketing@espire.com



MORE FROM OUR BLOGS

A Complete guide to upgrade to sitecore xm cloud why when and how

Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences

Leveraging composable architecture to drive unforgettable digital experiences

A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.

Top 10 strategic technology trends for 2023 by gartner Part2

In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.

Top 10 strategic technology trends for 2023 by gartner Part1

The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.

Agile tech solutions and agile mindset foundation of future ready and resilient businesses

The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.

Role of data analytics to drive customer acquisition and maximize return on campaigns

Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Sitecore Symposium 2022 Check out latest updates and announcements

Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.

Sitecore managed cloud drive digital experiences at scale with cloud

Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.

global-locations

12

+

Global Locations

global-services

100

+

Global Customers Served

resources-certified

1200

+

Resources

technology-partnerships

30

+

Technology Partnerships

years-of-experience

20

+

Years of Experience in Digital Transformation & Total Experience

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!