Author : Marketing

Espire Infolabs is a global technology services company empowering businesses to drive growth with their customer experience and content services including digital content management, customer communication management, and content collaboration combined with integration, cloud, enterprise solutions, analytics, and robotic process automation.

Espire-Sitecore Partnership : 10 Remarkable Highs Hit in 2019

2019 was an exciting year for the Espire-Sitecore partnership. We hit the sweet spot not once but several times. Right from bagging a win for the Best Personalized Experience - to winning laurels at Sitecore Symposium and tying up for multiple webinars & events across industries – the Espire + Sitecore has been the cynosure of all eyes.

Espire's alliance with Sitecore began in 2014, and we have come a long way since then. An undisputed leader in crafting superlative customer experiences (CX) - Sitecore has brought colossal value to digital transformation journeys of numerous Fortune 500 companies & small/medium businesses desiring to make their mark in a highly competitive business environment.

2019 was a remarkable year - not only did the Espire + Sitecore partnership clinch multiple significant wins, but we also had unprecedented success in all the events we partnered in.

So, here's unravelling the highs of the Espire Sitecore partnership 2019. We couldn’t be prouder of what we have achieved this year, together!

1. Espire now a Sitecore Gold partner in Australia & New Zealand

December was the month when all the work done with Sitecore during 2019 fructified into us becoming the coveted ‘Gold partner’ for Sitecore in Australia New Zealand (ANZ) region. This is a great achievement and will give us leeway to explore new opportunities for ushering in digital transformation & personalized experiences in this part of the globe.

2. Sitecore Symposium: Finding mention in Sitecore's Wall of Fame

We are elated to have been felicitated by Sitecore during the Sitecore Symposium this year. We were the winner in the Best Personalized Experience for our work done with the Australian Catholic University. The award recognizes brands/teams that build customer-centric, human connections in a digital world & deliver industry-leading, competitive business results - using Sitecore.

Standing tall with brands like United Health Group, Emirates NBD, and others we bagged an award for in the best personalized CX category for our work done with ACU.

3. Esko + Espire + Sitecore: 1: 1 Personalization Success Story

We are proud of our long association with printing major, Esko - it has been one of our major success stories in the digital experience space. Our webinar, titled, 'Crafting Personalised Customer Journeys with Sitecore to Drive Powerful 1:1 Targeted Campaigns' takes a deep-dive into the personalization story with Esko & Sitecore.

Presented by experts like Dominic Depret, (Esko), Charles Bell (Sitecore) and Saurabh Saxena, (Espire Infolabs) among others, the webinar also stressed the importance of 1:1 targeted product campaign for ensuring end customer engagement.

The key takeaway of the webinar as summed by Charles Bell was well encapsulated - "Personalization is a winding road and is all about the right content to the right person on the right device at the right time."

4. Unveiling the all new Sitecore 9.3 at Sitecore Symposium 2019, Orlando Florida

At the Sitecore Symposium 2019, Sitecore 9.3 was unveiled to take personalization several notches higher! Here's a quick brief about the all new Sitecore 9.3. taken from our blog Sitecore 9.3: Top 5 features to elevate experience of marketers.

"The primary focus of Sitecore's new release is to offer added features for better performance, faster time to market and ease of use. Sitecore's announcement of its new editing environment Horizon is the major starting point for Sitecore users to a have an easy to use interface that is intuitive and contextual for an effortless navigation experience."

5. Supercharging personalization goals for 2020 at Sitecore Experience Sydney & Singapore 2019

We addressed many of the top concerns faced by brands in terms of achieving their personalization goals - at the Sitecore Experience 2019 events in Sydney and in Singapore. We also provided key insights on how organizations can transform omnichannel customer experience by building actionable customer journeys and how they could power their business with effective customer conversion strategies and marketing automation tools.

The showstopper at the events was Espire’s very own personalized offering – a coffee mug with live caricatures, of all who stopped by our booth. A crowd puller, that won us our fair share of happy faces.

Moreover, in a keynote address - Espire CEO and MD, Gagan Oberoi talked about the Impact of Effective Personalization to Supercharge Business Outcomes & presented several case studies to show how Espire solved real business problems with personalization.

6. SUGCON Sydney: Lessons in personalization & connecting data dots

Data is the key to crafting a winning CX. Unfortunately, most organizations are still in the dark on how to use Big Data profitably. At SUGCON, Sydney - Vikas Kumar highlighted his thoughts on how to get there. During his session on "Connect all data dots", he also elaborated how we could use data to drive personalized CX.

7. Winning Students in the Digital Age, powered by Sitecore

The higher education industry is in a state of flux. Trying to woo the millennial student is no more an easy job. In our webinar with Sitecore and ACU, we emphasized on how institutes can up student experiences with apposite personalization strategies.

Presenters included - Bernard Stepien Associate Director (ACU), Matt Scholari Ex. Director (UNSW) and Rebecca Mangan Digital & CX Specialist (Sitecore) and Saurabh Saxena.

8. SUGCON India: All about Sitecore Cortex & Contextual Intelligence

Vikas Kumar and Surbhi Kochhar were at the centre of action with their session on “ Sitecore Cortex in Action.” A crowd favourite, they kept the audience enthralled with their presentation on how personalization with machine learning reaped rich dividends for a renowned university.

9. Sitecore-partnered Breakfast Meet for Higher Education

We had an interesting power-packed session with the leaders in the education industry at Melbourne, Australia. The objective – brainstorm on the ways and means higher education institutes could up the digital game.

10. Delivering Personalization with Sitecore XConnect APIs and Custom Facet Data

An interesting webinar and a step-by step guide on custom personalization rules with custom facet data presented by Vikas Kumar and Surbhi Kochhar. One of the most read blogs this year.


With Sitecore as its key partner, Espire has been delivering truly delightful 1:1 personalised customer experience for leading brands. As we enter 2020, we promise to delight customers all over again with our personalized offerings crafted with innovative thinking. We have renewed our partnership with Sitecore and with it we look forward to creating similar awe-inspiring experiences in the times to come.


Optimized data and content management with Azure-based solutions for a leading Singapore-headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla. They required a strategic technology partner to carry out Azure migration and eliminate on-premise hosting environment. They also needed managed support services for monitoring website up-time and efficient incident management.

Developed Automation Testing Framework for Sitecore Application to Improve Operational Efficiency

Espire created automated scripts for their daily regression suite for improving operational efficiency & Successfully integrated the automation testing framework with the Sitecore application for easily identifying the CX problems faced by the customers

Designed a DXP Platform to Enhance CX for a UK-based Integrated Marketing & Communications Company

A leading UK-based integrated marketing & communications company which assists businesses in brand deployment, digital transformation, marketing communications and driving customer experience across all digital channels, One of the primary challenge sighted by the client was an absence of an Intranet Portal, which would act as a scalable DXP solution to onboard as many clients as needed

Insurance claims management system top 5 ways to maximize business growth

Insurance companies have been struggling with disparate systems and outdated claims processes for decades. Leveraging claims management software can help brands in the insurance industry automate manual processes and optimize workflows, while improving staff efficiency and reducing operational costs

Top 5 reasons how sitecore experience edge enhances content delivery and digital experiences

Sitecore Experience Edge is a revolutionary SaaS-based platform with headless content delivery capability, which will help brands drive engaging digital experiences and maximize revenue growth. Aimed at improving content delivery across touchpoints, Sitecore Experience Edge does not add any architectural complexity, maximizing both marketing and IT efficiencies

Mitigating the problem of unallocated cash in insurance industry with digital transformation

Businesses in the insurance sector need to deploy agile technology solutions to reinvent complex operational processes and adopt an aggressive strategy for the efficient management of unallocated cash, to strengthen their credit position and build lasting customer relationships

How sitecore dxp platform can help banking and financial sector to drive future ready digital

As more and more brands in the banking and financial sector are adopting a ‘phygital’ operating model, it has become imperative for them to get a 360-degree view of their customer behavior across touchpoints to drive contextual communications catering to their dynamic needs. In this blog, we discuss how the Sitecore DXP Platform is helping brands in the BFSI sector drive personalized digital experiences across touchpoints to bolster growth.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.