Heading Live Icon ON-DEMAND Webinar

Crafting Personalised Customer Journeys with Sitecore to Drive Powerful 1:1 Targeted Campaigns

Win More Conversions with a sure-fire Personalisation Roadmap!

Watch the Recorded Webinar

Considering the following trends :

Industrial manufacturing is set to transform from mass production to increased personalisation and customisation of products – Deloitte.

63% of manufacturers believe applying IoT to products will increase profitability over the next 5 years, and are set to invest $267 billion in IoT by 2020 - Hitachi Solutions.

With customers expecting highly personalised and contextual experiences, the need for brands to craft personalised customer journeys is on an increasing spree – to drive powerful 1:1 targeted campaigns!

Key Takeaways

  • Drive Contextual CX with Personalised Customer Journey Mapping (CJM)
  • Identify high-ranking customer groups to target personalised content
  • Power relevant & contextual content on websites and all touchpoints
  • How Sitecore & Espire can power 1:1 Targeted Campaigns with CJM

Why Watch?

In 2018, a whopping 93% of businesses that invested in advanced personalisation strategies witnessed phenomenal revenue growth, states a recent study. It’s crystal clear that brands across geographies & industries should make personalisation the top business priority to Drive Awe-Inspiring CX!

In this webinar, we will help brands up their personalisation game significantly and help achieve the goal of providing experiences that reflect where a customer is in the buying journey.

  • Empowering users (including marketing teams) with a robust CMS platform for high-value content management - anywhere, anytime, on any channel.
  • Building sustainable data architecture to deliver 1:1 personalisation
  • Enabling a 360-degree view of the customer, including their preferences and expectations, and creating personas for driving targeted campaigns
  • Realising the potential of intelligent marketing with AI and machine learning for running personalised campaigns

Presenters

Charles Bell Director of Sales Engineering
Sitecore

Dominic Depret Business Analyst
Esko

Saurabh Saxena Director - Sales, EMEA
Espire Infolabs

Surbhi Kochhar Sitecore - Technical Lead
Espire Infolabs