Heading Live Icon ON-DEMAND Webinar

Crafting Personalised Customer Journeys with Sitecore to Drive Powerful 1:1 Targeted Campaigns

Win More Conversions with a sure-fire Personalisation Roadmap!

Watch the Recorded Webinar

Broadcast Date : November 21, 2019 | Thursday | 11 AM GMT

Considering the following trends :

Industrial manufacturing is set to transform from mass production to increased personalisation and customisation of products – Deloitte.

63% of manufacturers believe applying IoT to products will increase profitability over the next 5 years, and are set to invest $267 billion in IoT by 2020 - Hitachi Solutions.

With customers expecting highly personalised and contextual experiences, the need for brands to craft personalised customer journeys is on an increasing spree – to drive powerful 1:1 targeted campaigns!

Key Takeaways

  • Drive Contextual CX with Personalised Customer Journey Mapping (CJM)
  • Identify high-ranking customer groups to target personalised content
  • Power relevant & contextual content on websites and all touchpoints
  • How Sitecore & Espire can power 1:1 Targeted Campaigns with CJM

Why Watch?

In 2018, a whopping 93% of businesses that invested in advanced personalisation strategies witnessed phenomenal revenue growth, states a recent study. It’s crystal clear that brands across geographies & industries should make personalisation the top business priority to Drive Awe-Inspiring CX!

In this webinar, we will help brands up their personalisation game significantly and help achieve the goal of providing experiences that reflect where a customer is in the buying journey.

  • Empowering users (including marketing teams) with a robust CMS platform for high-value content management - anywhere, anytime, on any channel.
  • Building sustainable data architecture to deliver 1:1 personalisation
  • Enabling a 360-degree view of the customer, including their preferences and expectations, and creating personas for driving targeted campaigns
  • Realising the potential of intelligent marketing with AI and machine learning for running personalised campaigns

Presenters

Charles Bell Director of Sales Engineering, Sitecore

Charles has had a long career as both an implementer of Sitecore solutions, and a customer of Sitecore. He has over 20 years of experience in customer-facing delivery and manages Sitecore’s Sales Engineering team across EMEA.

Dominic Depret Business Analyst, Esko

Dominic has over 9 years of extensive experience in change management, business & functional analysis, and testing coordination. He has been closely associated with Espire to be in-charge of delivery of the new Esko website, and its microsites.

Saurabh Saxena Director - Sales, EMEA, Espire

Saurabh has over 16 years of experience in Go to Market Strategy, Managing Sales & Delivery Teams, and fostering relationships with Partners. At Espire, Saurabh is leading digital experience transformation in EMEA, by solving real business problems for brands - with Sitecore as the key implementation partner.