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Achieving Superior Digital Student Experiences in ACU with Personalisation, powered by Sitecore

Awe-Inspiring Student Experience with Digital Transformation & Superior Personalisation - prospective student lead generation up by 99 % YOY

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Business Needs

  • Cater to needs of the millennial students on campuses that doubled to 35,000 over 7 years
  • Improve student conversion by simplifying enrolment & onboarding process
  • Lower failure rate (during enrolment) - a major risk for brand. At best - requiring staff intervention; at worst - students leaving the website without enrolling
  • Communicate new brand message on all platforms – Impact through Empathy
  • Ensure ease of delivery across all platforms including mobile - for the hyper-connected student on the go
  • Conceive an integrated platform that would drive visibility, traction & ROI

Business Solution

We developed an online application using Java Enterprise edition, which enabled users to enter different parameters and generate a quadrant chart to portray the current market potential of each customer.

  • CX guided by personalised approach - user experience, more relevant content & stronger Call to Actions (CTAs)
  • Superior personalization & student experience with:
    • Sitecore® Experience Platform™ (XP) v9
    • Sitecore Experience Database (xDB)
    • Sitecore Experience Manager (XM)
    • Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
    • Sitecore Experience Commerce

  • Integrations include :
    • WSO2 : Preferred enterprise integration platform - integration between Sitecore platform & other internal/external systems must go through WSO2 ESB
    • Others : University systems via WSO2 (including : Ellucian Banner Student management System, Primo Library Management system

  • Analytics, Audience profiling & content tagging, Conversion goals, Integrating CRM, adding Sitecore tracking to other systems - from an anonymous visitor to a student

Business Benefits

  • A truly responsive interface, with ease of navigation - optimized for mobile, desktop & other devices
  • Prospective student lead generation up by 99 %YOY – delivering significant returns on ROI
  • Revamped digital presence included online ‘orientation planner’ for 1: 1 personalised experiences
  • Integrated library services
  • Enabled access to 1,500 pages of useful information for students to support their education & extracurricular pursuits
  • Engagement increases year on year :
    • 5.8% in total portal users
    • 12.1% in overall sessions
    • 6.0% in number of sessions per user
    • 7.8% in pageviews