Awe-Inspiring Student Experience with Digital Transformation & Superior Personalisation - prospective student lead generation up by 99 % YOY

Business Needs

• Cater to needs of the millennial students on campuses that doubled to 35,000 over 7 years
• Improve student conversion by simplifying enrolment & onboarding process
• Lower failure rate (during enrolment) - a major risk for brand. At best - requiring staff intervention; at worst - students leaving the website without enrolling
• Communicate new brand message on all platforms – Impact through Empathy
• Ensure ease of delivery across all platforms including mobile - for the hyper-connected student on the go
• Conceive an integrated platform that would drive visibility, traction & ROI
  
  

Business Solution

We developed an online application using Java Enterprise edition, which enabled users to enter different parameters and generate a quadrant chart to portray the current market potential of each customer.

• CX guided by personalised approach - user experience, more relevant content & stronger Call to Actions (CTAs)
• Superior personalization & student experience with:
  • Sitecore® Experience Platform™ (XP) v9
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Manager (XM)
  • Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
  • Sitecore Experience Commerce
    
    
• Integrations include :
  • WSO2 : Preferred enterprise integration platform - integration between Sitecore platform & other internal/external systems must go through WSO2 ESB
  • Others : University systems via WSO2 (including : Ellucian Banner Student management System, Primo Library Management system
    
    
• Analytics, Audience profiling & content tagging, Conversion goals, Integrating CRM, adding Sitecore tracking to other systems - from an anonymous visitor to a student
  
  

Business Benefits

• A truly responsive interface, with ease of navigation - optimized for mobile, desktop & other devices
• Prospective student lead generation up by 99 %YOY – delivering significant returns on ROI
• Revamped digital presence included online ‘orientation planner’ for 1: 1 personalised experiences
• Integrated library services
• Enabled access to 1,500 pages of useful information for students to support their education & extracurricular pursuits
• Engagement increases year on year :
  • 5.8% in total portal users
  • 12.1% in overall sessions
  • 6.0% in number of sessions per user
  • 7.8% in pageviews