Achieving Superior Digital Student Experiences in ACU with Personalisation, powered by Sitecore

Awe-Inspiring Student Experience with Digital Transformation & Superior Personalisation - prospective student lead generation up by 99 % YOY

Sitecore award winning badge

Business Needs

  • Cater to needs of the millennial students on campuses that doubled to 35,000 over 7 years
  • Improve student conversion by simplifying enrolment & onboarding process
  • Lower failure rate (during enrolment) - a major risk for brand. At best - requiring staff intervention; at worst - students leaving the website without enrolling
  • Communicate new brand message on all platforms – Impact through Empathy
  • Ensure ease of delivery across all platforms including mobile - for the hyper-connected student on the go
  • Conceive an integrated platform that would drive visibility, traction & ROI

Business Solution

We developed an online application using Java Enterprise edition, which enabled users to enter different parameters and generate a quadrant chart to portray the current market potential of each customer.

  • CX guided by personalised approach - user experience, more relevant content & stronger Call to Actions (CTAs)
  • Superior personalization & student experience with:
    • Sitecore® Experience Platform™ (XP) v9
    • Sitecore Experience Database (xDB)
    • Sitecore Experience Manager (XM)
    • Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
    • Sitecore Experience Commerce

  • Integrations include :
    • WSO2 : Preferred enterprise integration platform - integration between Sitecore platform & other internal/external systems must go through WSO2 ESB
    • Others : University systems via WSO2 (including : Ellucian Banner Student management System, Primo Library Management system

  • Analytics, Audience profiling & content tagging, Conversion goals, Integrating CRM, adding Sitecore tracking to other systems - from an anonymous visitor to a student

Business Benefits

  • A truly responsive interface, with ease of navigation - optimized for mobile, desktop & other devices
  • Prospective student lead generation up by 99 %YOY – delivering significant returns on ROI
  • Revamped digital presence included online ‘orientation planner’ for 1: 1 personalised experiences
  • Integrated library services
  • Enabled access to 1,500 pages of useful information for students to support their education & extracurricular pursuits
  • Engagement increases year on year :
    • 5.8% in total portal users
    • 12.1% in overall sessions
    • 6.0% in number of sessions per user
    • 7.8% in pageviews

Download Case Study

RELATED CASE STUDIES

Optimized Workflows with a Dynamics-based solution for a Leading Australian University

We deployed multiple service improvements to align the customer's marketing campaigns with sales (leads) and convert these opportunities into business (student enrolments), Designed a customized solution for messaging using Twilio, Streamlined academic processes by leveraging MS Flow and deploying an automatic approval mechanism alongwith Successfully carried out payment gateway and banner application integrations.

Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal

Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal

Supporting & Building Digital Solutions for Improving Customer Experience

Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues, upgraded their E-commerce platform for delivering personalized customer experiences, deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc

A Leading Offender Management Software Solution Provider Gains the Competitive Edge of Agility

The client is a leading provider of offender management product, catering to the Governments sector mainly to Canada, USA and UK. With the aim of becoming agile by automating the internal processes and modernizing the systems, the client decided to develop an application to assess their end-client’s business process environment.

Role of data analytics to drive customer acquisition and maximize return on campaigns

Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Sitecore Symposium 2022 Check out latest updates and announcements

Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.

Sitecore managed cloud drive digital experiences at scale with cloud

Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.

global-locations

12

+

Global Locations

global-services

100

+

Global Customers Served

resources-certified

1200

+

Resources

technology-partnerships

30

+

Technology Partnerships

years-of-experience

20

+

Years of Experience in Digital Transformation & Total Experience