Author : Marketing

Espire Infolabs is a Digital Transformation and Total Experience (TX) Solutions provider with a Cross-Enterprise approach to deliver future-ready services that are resilient to market disruptions. With focus on TX, we are paving way for enterprises to deploy & deliver the best Customer Experience (CX), Employee Experience (EX), and Business Experience (BX) – with overarching service offerings around Multi-Experience (MX), and User Experience (UX).

Top 5 digital marketplace trends driving business growth in the ecommerce sector

The pandemic has fueled the growth of the eCommerce landscape, with digital transformation being more of a revolution than an option. With the burgeoning growth of new tools and technologies and the dynamic customer behavior fueling innovation, brands have been leveraging digital experience platforms and deploying a composable DXP approach to improve their time to market and drive cost efficiencies.

By 2025, online sales will account for more than 21% of total retail spend, states research.

There are numerous trends that eCommerce firms should focus on to deliver contextual digital experience and build lasting customer relationships. In this blog, we will discuss the top 5 consumer product trends for the ecommerce industry in 2022 and beyond.

1. Augmented Reality (AR)

Retail, particularly eCommerce, presents a big opportunity for augmented reality. Consumers are accustomed to purchasing things online without first seeing them in person. Augmented reality, by building an engaging digital experience helps customers visualize the products real-time, which enhances their buying experience and reduces returns.

2. Assisted Shopping

According to a Gartner poll, 51% of companies are already using or planning to deploy assisted shopping to boost sales.

Algorithm-guided selling is increasingly becoming a must-have feature for the modern eCommerce websites. Guided shopping experiences result in faster purchases, higher average order values, and less customer misunderstanding, all of which saves a lot of time for customers and elevates customer experience.

3. Sustainability

In fact, according to a recent survey, 50% of respondents wanted more sustainability in the fashion business, and 75% wanted to see less packaging.

Sustainability has been a key driver contributing towards business growth for a few years now and it will continue to be in the future. Customers are becoming more environmentally sensitive, which is influencing their purchase preferences. Many brands in the ecommerce sector are becoming more environmentally conscious by going paperless or using biodegradable packaging, and employing recyclable supplies to contribute and create a sustainable future for all.

Creating Super Engaging Digital Experiences in 2021 to Unlock Greater Growth

4. Visual Search

Visual search can dramatically transform how we engage with online shops and discover new brands and their products. It elevates marketing by mixing user-generated material, interactive films, 2D/3D configurators, and even augmented reality into your product's visual display. Ecommerce marketers understand the value of high-quality product photographs from a conversion standpoint, but they must now guarantee that they are optimized for search and discovery.

With various types of content being utilized for a variety of objectives, right from advertisements on social media platforms such as Facebook or Instagram ads to email campaigns directed to customers directly, brands can easily elevate customer experience and build a lifetime of customer loyalty.

5. Social Commerce

Social commerce is quite popular, it is the process of selling goods and services online through social media. The entire purchasing experience, from finding a product to checking out, takes place on a social networking site. Social Commerce has emerged as a macro consumer trend 2022.

Most eCommerce marketers have been leveraging social media to boost purchases, drive brand recall and increase customer engagements. Platforms such as Pinterest, Facebook and Instagram have slowly but steadily progressed to promote eCommerce shops and their offerings.

Espire is helping leading retail brands in the ecommerce industry maximize their ROI from their digital initiatives by streamlining key business processes like designing a comprehensive customer experience roadmap to deliver personalized experiences across touchpoints, building self-service customer portals to enable customers to access uninterrupted services anytime, anywhere or securely integrating digital payment gateways for seamlessly carrying out transactions online.

To know more about our service offerings, visit> https:// or write to us at .


Top 6 Benefits of CX Personalization for Businesses with Sitecore Personalize CDP

Customer experience (CX) has become the key competitive differentiator for businesses to build customer loyalty. Sitecore Personalize and CDP can help businesses create more personalized and engaging customer experiences, leading to increased loyalty, higher revenue, and improved customer satisfaction

The impact of technology on healthcare and how it is transforming patient care

With the introduction of various breakthrough technologies, the healthcare sector is anticipated to undergo a considerable transformation in 2023. Among the technologies predicted to have a big impact on the market are artificial intelligence (AI), telemedicine, wearable technology, blockchain, and 3D printing. These innovations could increase healthcare's efficiency, accessibility, and affordability.

A Complete guide to upgrade to sitecore xm cloud why when and how

Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences

Leveraging composable architecture to drive unforgettable digital experiences

A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.

Top 10 strategic technology trends for 2023 by gartner Part2

In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.

Top 10 strategic technology trends for 2023 by gartner Part1

The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.

Agile tech solutions and agile mindset foundation of future ready and resilient businesses

The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.

Role of data analytics to drive customer acquisition and maximize return on campaigns

Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Sitecore Symposium 2022 Check out latest updates and announcements

Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.

Sitecore managed cloud drive digital experiences at scale with cloud

Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.




Global Locations




Global Customers Served








Technology Partnerships




Years of Experience in Digital Transformation & Total Experience

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!