Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021
25/May/2020

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.


Sitecore Marketing Automation: A Quick Win for Brands in New Normal

This blog is a part of series of three blogs for Sitecore Marketing Automation, its quick wins, its use cases and customization. In the first blog, we'll throw light on - why Sitecore is a go-to-brand for marketers and how it has been helping transform the digital journey for businesses, with ease!

In an era of hyper-personalized communication, heightened demands of impatient customers and stiff competition, the need to reach market faster and deliver even faster has attained greater importance. It is here your marketing automation comes into picture. Modern software and tools can be leveraged to easily manage repetitive marketing efforts designed to nurture sales leads, personalize marketing messages and build customer loyalty.

The case is no more about simply personalizing your CCM and CX strategies. It is more about giving people what they need, when they need it – at a record turnaround time.

Why Automation?

Automation puts your effort in a mode where you spend more of your human efforts in mission critical tasks and let your bots and machines handle large scale mundane tasks. It also helps you understand you customers better with right stats and in turn reap you customers who try to understand you and be your ambassadors.

Sitecore Marketing Automation (Quick Wins):

Sitecore, no doubt, is the present leader with its content management and digital experience services. Sitecore Marketing Automation provides you with new approaches and ways to create automated online campaigns.

  • Contacts enrollment in your marketing campaigns
  • Rules/Action based profiling of contacts
  • Execute campaigns at specified date and time
  • Multi-Channel communication including Email, Text1and App Notifications1 etc
  • Managing Marketing Lists
  • Repeated or reminders communication with time gap

Breathe Life in your MarTech Stack with Sitecore + CRM Integration

Rule Based Seamless Personalization

Sitecore allows you to create custom action and rules based on action on Sitecore xDB contacts facet or third party data integration. Sitecore has a rule set editor to use predefined rules/condition to determine your set of actions for that contact. You can create marketing actions depending on the scale of data, say, demographics, contact attributes, geo location, attitudes & behavior to trigger your predetermined actions.

Sitecore helps you collect every set of information about specific contact movements through automated campaigns and then uses it to drive personalized online experiences for your intended contact and to build detailed contact profile.

With Sitecore Marketing Automation, you will naturally see an increase in sales opportunities along with a manifold increase in Marketing Qualified Leads (MQL). All this would translate and mean an enhanced customer experience (CX) with targeted offerings and relevant communications.

The better the bots, the smarter the human efforts! It would result in enhanced skill of your empowered marketing teams engaged in ensuring that your marketing efforts are directed towards more wins, enhanced ROI and better business productivity.

  • Increased average order value
  • Effective and enhanced scope of your campaigns
  • Reduced Staffing costs
  • Increased CLV (Customer Lifetime Value)
  • Targeted and better predictions
  • Empowered and informed decision making and thinking
  • Cost and Time saved
  • Strengthened sales and marketing partnerships
  • Concrete Measures of Success

Looking for intelligent automation for your brand, with measurable outcomes? Global partnerships with over 20 leading brands such as Microsoft, Sitecore, Kofax, Quadient, Messagepoint, and others - enables Espire to be your one-stop destination for business on the go, thereby redefining customer experiences with quick business gains in the new normal.

Read other Sitecore Marketing Automation related blogs :

Sitecore Marketing Automation: 5 Ways to Transform Digital Journeys for Brands Everyday
Sitecore Marketing Automation: Customize Your Way Towards Limitless Possibilities

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