In our discussion around Sitecore's Marketing Automation, we have already covered the quick wins of Sitecore led automation and the seamless digital journey the DXP leader (i.e. Sitecore) offers.
In this second blog of three-part blog series, we bring here to you - the use cases of Sitecore Marketing automation and delve deep into how it really translates into a win-win platform for both marketers looking for digital transformation for superlative CX delivery, as well as customers themselves!
Crafting relevant conversations, streamlining content and responses across all channels have never been this easy!
Sitecore Marketing automation is all about simplifying your efforts to produce effective results in a record turnaround time, with seamless ease and precision. Let’s now look at how Sitecore is transforming digital journey for brands.
1. Digital Events and Webinars
Sitecore Marketing Automation can be applied for various purposes including setting up new normal digital events & webinar; in today's era of COVID-19 (as well as post-Covid-19 era). Webinars are the go-to platform to drive customer and brand communications. It entails key aspects of brand awareness and lead generation & nurturing.
Sitecore Marketing automation along with experience forms enables marketers to drive complicated events or webinars where marketing teams can send multiple reminder emails to target audiences - based on their actions/goals achieved like registration, payment etc and send auto pre and post event/webinar communication.
The successive points in this blog detail how Sitecore Marketing Automation can be leveraged for setting up flawless webinars, case studies, generic campaigns etc. by designing & building actionable customer journeys, user profiling and proactively communicating with customers - by personalizing human connections with machine led automation.
2. Qualified Leads
Sitecore Marketing Automation leverages automated lead generation and tools for creating personalized content & driving customer experience that naturally converts every time.
Sitecore Marketing automation can help in managing engagement score of a customer based on action, campaign, time taken to complete the action etc. It seamlessly helps in attracting right prospects with targeted content delivery and nurtures qualified leads in a faster and more efficient manner.
3. Customer Journey using Personalization
We have discussed above how Sitecore Marketing Automation can help you identify the purchase point. It also helps you create a complete automated journey for your customers by spotting your customers from start- through unqualified to qualified leads and then towards the final purchase.
Sitecore Marketing Automation comes with automation capabilities that nurtures customers throughout their journey with personalized content in real-time and across multiple channels.
4. User Profiling
Sitecore's new-age Marketing Automation coupled with Sitecore's CMS (including Sitecore xDB) provides you with multiple ways to create automated online campaigns. It helps create pre-defined user profiles through enrollment of contacts and contact evaluation, based on defined rules.
You can thus perform various marketing actions for your individual contacts. Sitecore marketing automation helps in auto associating Sitecore profile cards to user on multiple conditions like opening the website from mobile or a particular location or filling up a particular form etc.
For more, refer to our first part of the blog series.
5. Proactive & Contextual Communications
With Sitecore, you can now proactively communicate with your prospects, leads and customers through in-context interactions of user with your brands, like three days after signup, unfinished cart, related product after a week of purchase, few days after physical visit to sales office etc .
You can now execute campaigns with automated content and experiences. Crafting relevant conversations, streamlining content and responses across all channels was never this easy. You can now nurture customer relationship for long lasting loyalty and better and bigger customer lifetime value.
Sitecore Marketing automation thus brings in a win-win situation for both customers and brands together. Customers of today demand exhilarating experiences and Sitecore is helping you do just that. Stay tuned for the last blog in this series as we discuss how you can customize and apply rules.
Looking for intelligent automation for your brand, with measurable outcomes? Join us in our effort to transform experiences for brands as well as their customers. Subscribe to our blog and hope you don’t miss the concluding part of this blog series!
Read other Sitecore Marketing Automation related blogs :
MORE FROM OUR BLOGS
Designed a Centralized Content Management System for a Leading UK-based Staffing Business
A leading Global Talent Acquisition and Managed Workforce Solutions provider in the UK, needed support to centralize its content management for the 22+ acquired brands and required a simplified process for posting job openings & deploying regular enhancements for content management. Espire considering the challenges, reimplemented the front-end design framework for better performance, security and SEO optimization. We also redesigned the cloud architecture on Microsoft Azure to support constant enhancements required to centralize & manage enterprise & localized content.
Design & Development of a Responsive SharePoint Website For the holding company of Singapore’s public healthcare providers
The client manages the public healthcare system to ensure that good and affordable basic medical services are available to all Singaporeans.
Enhanced digital customer experiences for a leading Singapore headquartered transshipment hub
The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla they required a strategic technology partner to revamp the website, improve content delivery and website navigation with needed to map customer journey and access visitor analytics efficiently
Accelerating digital experiences with powerful ui ux for leading industries
UI & UX has emerged as a mainstay when it comes to offering an engaging and easy-to-navigate website/user interface to users. A careful UI/UX design strategy can help in transforming the way organizations interact with their customers as well as their employees by making the platform more streamlined, agile, proactive, easy-to-use and intuitive. Moreover, it can help in increasing user retention, engagement, conversion rates and eventually better ROI.
Espire infolabs enhances search experience for acu wins searchstax partner excellence award 2021
The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions.
Sitecore composable dxp multiexperience solutions for driving greater business outcomes
Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale. Sitecore is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform to deliver total experience solutions at scale. Enterprises are prioritizing their move towards delivering multiexperience solutions to drive impeccable staff and customer experience.
Sitecore ordercloud top features and benefits for driving exceptional digital experiences
Sitecore’s OrderCloud is an API-first headless cloud platform which empowers brands to streamline key business operations like efficient order management, marketplace application integration and driving eCommerce experiences for customers. It seamlessly integrates with your brand’s existing technology stack to drive targeted customer communications and digital experiences across multiple touchpoints