Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.

What It Takes to Be a Sitecore MVP - Journey to MVP 2020 Award

I am extremely happy that Sitecore has acknowledged my efforts towards enrichment of Sitecore platform and community members, with the announcement and inclusion of my name in Sitecore MVP 2020. I am thankful to Sitecore for the recognition as well as all my colleagues and team members who have been a part of this journey and the Sitecore community for being so helpful. I will use this blog to discuss my journey to this award and what it takes to be a Sitecore MVP.

Sitecore MVP Award: An Overview

Sitecore celebrates most active Sitecore community members from around the world with Sitecore MVP award to those who offer valuable online and offline expertise and knowledge to Sitecore community members, partners and customers- enriching community experience and making a difference.

Sitecore MVP award recognizes individual contribution towards enriching the Sitecore community with their expertise and knowledge. Sitecore MVP award signifies and recognizes the efforts and contributions towards Sitecore professionals and customers in terms of quality, quantity and level of impact to deliver with one’s excellence in Sitecore platform.

Let us now dive deep into what it takes to be a Sitecore MVP and let me explain and elucidate the process, engagement and experience towards my Sitecore MVP award.

The way to Sitecore MVP 2020 (Necessary Steps):

  • Presenting and attending conferences such as Sitecore Symposium and SUGCON
  • Writing and posting a series of blog around and about Sitecore platform, offers and technology trends around customer experience, personalization and digital transformation to achieve subject matter expertise recognition
  • Attending several trainings that results in getting certifications from Sitecore
  • Attending and presenting a Sitecore User Group in person
  • Initiating and attending webinars with Sitecore partners, clients and community members
  • Higher engagement on social media with Sitecore focus

My Journey to Sitecore MVP 2020:

I have been an active member of the Sitecore community with continued involvement and engagement, helping the Sitecore community with Sitecore context marketing- leveraging multiple platforms and channels including live Webinars, SUGCON sessions, Blogs, Social Media, WhatsApp etc.

My passion for Sitecore’s new features like context marketing, cloud and offerings like SBOS were directed towards bringing similar change in Sitecore development community mindset to think more from end customer’s point of view and consider Sitecore context marketing from the very first stage of development. I was truly dedicated towards continued support to the community in all possible ways.

Social Media Postings

  • Twitter (
  • Linked-in

Some of my work as a Consultant

  • Sitecore solutioning and Strategy for multiple customer around the globe
  • Sitecore Marketing, CRM Integration, Personalization and Optimization
  • Sitecore Upgrade Strategy
  • Custom Personalization Implementation
  • Driving leads using Sitecore Experience Platform
  • Defining Sitecore Context Marketing strategy along with CJM team

Final Thoughts:

I was active member of the Sitecore community from quiet few years and focus was not on simply achieving the Sitecore MVP award but to contribute passionately to the Sitecore community and the award followed subsequently. It’s a long and continuous effort and need consistent working on a month-by-month basis. Blog your day to day problems and solutions and your thoughts. Participating in multiple Sitecore User group is great but getting the chance to speak in one of them will be greater. And, most importantly, this is not going to be a one-man effort but will require the support and contributions from your team members, colleagues and Sitecore community, who all clubbed together will make the award truly happen. I am truly grateful to everyone who have supported and helped me along this journey without whom this would not have been possible. Finally, MVP award will always be about your passion for Sitecore and its community and your eagerness to contribute for the overall welfare.


Designed a Centralized Content Management System for a Leading UK-based Staffing Business

A leading Global Talent Acquisition and Managed Workforce Solutions provider in the UK, needed support to centralize its content management for the 22+ acquired brands and required a simplified process for posting job openings & deploying regular enhancements for content management. Espire considering the challenges, reimplemented the front-end design framework for better performance, security and SEO optimization. We also redesigned the cloud architecture on Microsoft Azure to support constant enhancements required to centralize & manage enterprise & localized content. 

Design & Development of a Responsive SharePoint Website For the holding company of Singapore’s public healthcare providers

The client manages the public healthcare system to ensure that good and affordable basic medical services are available to all Singaporeans.

Enhanced digital customer experiences for a leading Singapore headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla they required a strategic technology partner to revamp the website, improve content delivery and website navigation with needed to map customer journey and access visitor analytics efficiently

Accelerating digital experiences with powerful ui ux for leading industries

UI & UX has emerged as a mainstay when it comes to offering an engaging and easy-to-navigate website/user interface to users. A careful UI/UX design strategy can help in transforming the way organizations interact with their customers as well as their employees by making the platform more streamlined, agile, proactive, easy-to-use and intuitive. Moreover, it can help in increasing user retention, engagement, conversion rates and eventually better ROI.

Espire infolabs enhances search experience for acu wins searchstax partner excellence award 2021

The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes

Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale. Sitecore is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform to deliver total experience solutions at scale. Enterprises are prioritizing their move towards delivering multiexperience solutions to drive impeccable staff and customer experience.

Sitecore ordercloud top features and benefits for driving exceptional digital experiences

Sitecore’s OrderCloud is an API-first headless cloud platform which empowers brands to streamline key business operations like efficient order management, marketplace application integration and driving eCommerce experiences for customers. It seamlessly integrates with your brand’s existing technology stack to drive targeted customer communications and digital experiences across multiple touchpoints

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.