Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021
11/Nov/2020

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.


Sitecore Experience Analytics : Customization that Meets Your Business Goals

Sitecore Analytics, just like other analytics tool like Google, provides marketers with easy to understand yet detailed reports and overview, for identifying trends and patterns from the experience data - that is gathered from their own websites and other third-party sources. But the unique proposition that Sitecore Analytics brings with itself is its ability to offer micro analysis on the level of specific user, real-time insights and results which are more helpful for marketers in taking real time actions and personalizing websites.

Experience Analytics displays several reports depending on customer engagements with your websites. In some cases, default reports may not be suited fully to your business needs and hence you can focus on what matters to you and more importantly, these reports can be customized and configured to suit your own marketing goals. These reports are useful both in terms of analyzing your website traffic as well as the quality of the traffic that can help you in refining and reconfiguring your own campaigns.

Experience Analytics reports can be found under different tabs namely the dashboard, the audience tab, the acquisition tab, the behavior tab and the conversion tab.

1. Experience Analytics Dashboard

It displays the overview of the activities of contacts on your websites with the help of set of five charts and graphs. These reports help you in having a better understanding of marketing trends on your website.

2. The Audience Report

As the name suggests the audience tab helps you understand your contacts and website visitors. It offers you with Pattern Matches report that displays pattern matches with highest value per visit. The reports also give you a fair idea in the type of devices used, the location of your audience and as well as their languages. For each pattern card, the audience tab also shows detailed report on conversion rate, bounce rate, the number of visits, value per visit, average duration and page views per visit.

Crafting personalised customer journeys with sitecore to drive powerful 11 targeted campaigns

3. The Acquisition Report

This tab offers you the analytics data that helps you understand the reason that is driving traffic to your website. It helps you pinpoint the channel sources driving traffic for your, the performance of your campaigns, the performance of your specific keywords and goals that are getting your users to convert from.

4. Behavior Reports

The Behavior reports help you understand and assess the behavior of your contacts on how they interact with your content, through charts which display the top downloaded assets by counts, the most downloaded assets, internal keywords by count, top entry pages by count, most used entry pages to visit your website, top visit outcomes and internal keywords used on the internal search on your website.

5. Conversions Reports

These reports help you to analyze and illustrate which of your website visitor’s interactions and behaviors is of most value to you, the goals that are getting converted, the percentage of visitors that are achieving a particular, along with the summary of the total conversion count etc.

Customizing Sitecore Analytics Report: For Meeting Your Business Goals

Sitecore offers a dynamic and multi-faceted option by allowing users to create custom reports according to their pre-determined goals or to analyze such aspects which arise on contingent basis.

Sitecore experience analytics customization that meets your business goals

Step1 - You need to track and find elements or micro insights into your website which are generally not displayed by default analytics tools as Sitecore interaction facets in Sitecore Experience DB (xDB).

Step2 - Transform the data from xDB to Dimension and Fact Tables using aggregator.

Step3 - Build custom Sitecore Analytics report from scratch using Dimension and Fact data tables with Visual Studio and Sitecore Rocks

You can either create a new report page item or add a chart component and parameters items to a report or bind the bar chart control to the parameters item, as well as change the chart title and test the report. You can also view these reports for all your multiple sites as well as for different dates.

Let's say if you need to track user clicks on any custom link, an external or an internal link or any listing that shows search results, or you might need to monitor how your customers clicked particular items in your slideshows, you can do all this by creating custom reports along with an option to moto x4motointegrate your custom reports with existing Sitecore Analytics reports.

Sitecore Analytics Reports : Your Way to Optimizing Business Goals

Sitecore Analytics Report help you dive deep into the metrics related to your website performance, customer engagement, performance of your goals, conversion rates and thereby places you in a position to test your strategies and recalibrate your efforts in the direction of optimizing your websites to offer seamless experience to your customers, meet your own business goals and deliver impressive customer experience.

Espire is a Sitecore global partner with multiple Sitecore projects delivered for global locations and clients across multiple industry verticals. We are enabling digital transformation & personalization by crafting awe-inspiring Customer Experiences. Get in touch with our experts for a quick demo and to learn how you can leverage Sitecore platform for creating impressive customer experiences, faster time to market and boosted business returns in the new normal.


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