Author : Marketing
Marketing
06/Nov/2019

Espire Infolabs is a global technology services company empowering businesses to drive growth with their customer experience and content services including digital content management, customer communication management, and content collaboration combined with integration, cloud, enterprise solutions, analytics, and robotic process automation.


Espire Teams up with Sitecore & Esko To Craft Personalized Customer Journeys for Powerful 1:1 Targeted Product Campaigns

Hyper-connected customers of today are seeking more meaningful, personalized & relevant conversations with brands. If you as a brand fail to deliver such cross-channel brand experiences - you cannot hope to win their loyalty. With ever-evolving consumer behavior, businesses must constantly rethink their digital experience strategy.

Some Important Trends in Focus:

1. Industrial manufacturing is set to transform from mass production to increased personalization and customization of products - Deloitte.

2. 63% of manufacturers believe applying IoT to products will increase profitability over the next 5 years and are set to invest $267 billion in IoT by 2020 - Hitachi Solutions.

With customers expecting highly personalized & contextual experiences, the need for brands to craft personalized customer journeys is on an increasing trend – to drive powerful 1:1 targeted product campaigns!

Espire teams up with sitecore to craft personalized customer journeys Inner

Era of Hyper-personalization

Data when clubbed with analytics offer near real-time personalization which goes beyond incorporating personal information about customers like name, title etc. Thereafter, hyper-personalization steps in. It is all about going a step further to create highly contextual communication relevant to your user base by utilizing behavioral and real-time data towards a fruitful customer journey.

Customer experience no more remains a buzzword. Now brands consider it their priority with customers becoming ever demanding and empowered. To remain competitive, brands should focus to offer a smooth, streamlined and pleasant experience to their customers. Companies are engaged in outdoing their rivals by meeting and exceeding the expectations of their customers to deliver amazing customer experience.

With all the importance being given to customer experience, brands are somehow not able to deliver on their promises. It has thus become important to design a robust customer experience strategy and craft measurements to gauge the success of customer experience campaigns, in order to modify and alter the customer experience strategy in line with meeting customer expectations.

In our upcoming live webinar, "Crafting Personalised Customer Journeys to Drive Powerful 1:1 Targeted Campaigns", with Sitecore & Esko on Thursday, November 21, we dive deep into:

1. Empowering users (including marketing teams) with a robust CMS platform for high-value content management - anywhere, anytime, on any channel

2. Building sustainable data architecture to deliver 1:1 personalization

3. Enabling a 360-degree view of the customer, including their preferences and expectations, and creating personas for driving targeted campaigns

4. Realizing potential of intelligent marketing with ai and machine learning for running personalized campaigns

 

#Customer Experience, #CX, #Sitecore, #Webinar, #Personalization, #Personalized Campaigns, #Digital Experience Management, #DXM, #Web Content Management, #WCM, #CMS , #Content Management System

MORE FROM OUR BLOGS

Designed a Centralized Content Management System for a Leading UK-based Staffing Business

A leading Global Talent Acquisition and Managed Workforce Solutions provider in the UK, needed support to centralize its content management for the 22+ acquired brands and required a simplified process for posting job openings & deploying regular enhancements for content management. Espire considering the challenges, reimplemented the front-end design framework for better performance, security and SEO optimization. We also redesigned the cloud architecture on Microsoft Azure to support constant enhancements required to centralize & manage enterprise & localized content. 

Design & Development of a Responsive SharePoint Website For the holding company of Singapore’s public healthcare providers

The client manages the public healthcare system to ensure that good and affordable basic medical services are available to all Singaporeans.

Enhanced digital customer experiences for a leading Singapore headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla they required a strategic technology partner to revamp the website, improve content delivery and website navigation with needed to map customer journey and access visitor analytics efficiently

Accelerating digital experiences with powerful ui ux for leading industries

UI & UX has emerged as a mainstay when it comes to offering an engaging and easy-to-navigate website/user interface to users. A careful UI/UX design strategy can help in transforming the way organizations interact with their customers as well as their employees by making the platform more streamlined, agile, proactive, easy-to-use and intuitive. Moreover, it can help in increasing user retention, engagement, conversion rates and eventually better ROI.

Espire infolabs enhances search experience for acu wins searchstax partner excellence award 2021

The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes

Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale. Sitecore is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform to deliver total experience solutions at scale. Enterprises are prioritizing their move towards delivering multiexperience solutions to drive impeccable staff and customer experience.

Sitecore ordercloud top features and benefits for driving exceptional digital experiences

Sitecore’s OrderCloud is an API-first headless cloud platform which empowers brands to streamline key business operations like efficient order management, marketplace application integration and driving eCommerce experiences for customers. It seamlessly integrates with your brand’s existing technology stack to drive targeted customer communications and digital experiences across multiple touchpoints

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.