Author : Pravin Patel
Managing Director - EMEA & North America

Pravin leads the European business operations for Espire with emphasis on developing and managing strategic accounts for the region. As a strong advocate of Customer Centric Solutions, he has been leading the UK/Europe region’s initiatives to bring about exponential growth for Espire's Customer Communications and Digital Content Management business lines.

4 ways RPA is helping Logistics sector synchronize & orchestrate processes across functional silos

The COVID-19 pandemic has compelled brands to reinvent their operating models to drive process efficiency and improve staff experiences. Business leaders are driven to adopt state-of-the-art technology solutions to deliver impeccable customer experience and service, optimize costs and build value.

According to a report by McKinsey & Company, businesses of today need to invest in the next-gen operating models to sustain their speed, agility and efficiency. This requires a three-step approach:

1) Designing the next-generation operating model and transformation roadmap.

2) Transforming the customer journeys that matter through a combination of capabilities and approaches.

3) Building up cross-functional foundations to scale and sustain the benefits of transformation.

RPA has emerged as a go-to technology solution for brands to synchronize operational processes, reduce the dependence on manual labor and improve productivity. In this blog, we will discuss how brands in the logistics sector can achieve change improvements across business functions with RPA to bolster their time to market.

1. Data Entry Management

Data Entry is a long-drawn task which involves the dependence on staff to carry out the entire process. Depending on manual efforts is often prone to errors and is time consuming, by leveraging RPA and Intelligent Automation, the complex data entry cycle can be hastened right from the first step of data processing to the last step of report generation. RPA can not only drive process accuracy, but it can be used for a multitude of scenarios by logistics companies like data extraction and mining, data duplication and enrichment among others. By deploying RPA solutions, businesses can improve their staff experiences and increase their efficiency.

2. Order & Warehouse Management

RPA can help brands in the logistics sector automate complex workflows like order management, warehouse management, shipping etc with just a click of a button. With a structured process and clear instructions, the RPA software can easily execute the end-to-end process of order management. The RPA bots can work in the background to pull out data from multiple systems to check order duplications and inventory levels, verify orders, place new orders etc, while the staff can focus on other tasks of relevance. The RPA intervention can enhance the time to market and streamline operations.

3. Chatbots and customer self-service dashboards

According to Gartner, Conversational AI, including conversational user interfaces (CUI), chatbots and virtual assistants (VAs), remain a top investment priority for businesses.

Customer service agents with a script and a phone are a thing of the past. As customers embrace digital transformation, they expect real-time assistance and query resolutions. Customer self-service dashboards are a pre-requisite for brands in the logistics sector to improve customer service. With RPA, businesses can provide 24X7 real-time support to customers complete with a personalized query resolution journey by using conversational AI. This will not only improve customer experience but also reduce the large pool of issue requests on service agents.

4. Automated Customer Communications

The pandemic has forced brands around the globe to focus on building lasting customer relationships. Delivering timely updates to customers is no longer a choice but a necessity. The logistics sector can leverage intelligent automation and RPA to provide real-time updates to customers across multiple touchpoints. Key tasks such as delivery tracking, billing, payment reminders etc can be easily automated to drive customer success.

With the burgeoning growth of the technology landscape over the last few years, it has become exceedingly difficult for business leaders to decide and deploy a technology solution that’s best suited to their needs. With over two decades of experience behind us, Espire is helping leading brands in the logistics sector deploy scalable tech solutions to optimize business operations and deliver sustainable yields in the long run.

To discover how we’re assisting leading brands in the sector accelerate their business growth & scalability, visit > https://www. or get in touch at


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