Long and boring sign-up forms, unresponsive website, delay in page loading, fragmented display and poorly constructed information architecture are signs of poor user experience which frustrates the customer and repel them from your brand giving a negative brand impression for your online business presence.
Thus, investing in a good UX is imperative to improve brand perception, retain users and ultimately increase revenue. Now that we know the essence of a good user experience, below are ways a bad UX can ruin your business:
A webpage abandonment according to Webopedia is:
A situation when a visitor leaves the page before completing their desired action owing to various reasons which may include cluttered, lengthy, missing or lack of targeted information for the user. Such webpage abandonment would mean that a user would exit the webpage before signing up for a newsletter or downloading a brochure and other offers.
Depending on your industry, booking abandonments, form abandonments, and cart abandonments are various kinds of abandonments that a bad UX could instigate. Although many marketing reports have shown that bad UX, price comparison, customer indecision etc. are reasons a customer could abandon your website, the numbers turns up towards 15–30% for a bad user experience.
The goal of your online business presence is to attract, retain, or engage users, and to create an experience that keeps them out of business is certainly not a right step in this direction.
Negative perception of your brand
People spend more time on websites other than yours, so once your experience gives them a cognitive burden different from their mental model with previous experience, they end up looking at your brand negatively. Opinion science and its dynamics play a big role in what an existing customer can say about your business or what new customer hears about you. These perceptions usually decide whether the sale may become last or a new one will come your way.
According to a research, 91 per cent of people read online reviews regularly or occasionally, and 84 per cent trust in online reviews as much as in personal recommendation. They make this decision quickly: 68 percent make up an opinion going through one to six online reviews. Customer loyalty is extremely important for your online business and having a bad UX isn't the way to do it. In this case, you don't just lose your business, your reputation may be damaged as well.
Appearing At The Bottom In Search Engine Rankings
The developments around machine learning and AI has turned the tide towards user experience considerations at par with the content quality in the search engine algorithms. Google has been recently focussing highly in delivering best UX to search users and this trend has been followed by other search engines as well. Hence, it has become highly crucial for an online business to ensure that they offer faster page speed, increased performance, better accessibility, a mobile friendly web platform and other user experience improvements to ensure better performance among the ranking factors.
Having a bad user experience could therefore prevent your online business from maximizing it’s full potential in organic search results costing you highly with respect to your leads and lower conversion rates. Also, when you decide to acquire users via paid search ad, a bad UX could also lead to a low Quality Score which then increases the Cost Per Click for your ad- leading further to spending unsustainable amounts in getting new users.
A great way to keep users busy is by providing an excellent user experience while they interact with your business. Users will not think twice before giving away a product or application causing them frustration. In most cases, they will consider moving to the competition, even if it costs a little more.
From a business perspective, you can give your competitors an edge, since users who are attracted to their offerings have a great opportunity to move towards them. Demands for a great user experience have grown so much so that customers are no more willing to stay with a business that offers them a frustrating product experience. A good user experience is no longer a garnish in the dish, but a key ingredient of the dish itself.
It has become imperative for brands to let user experience have a stronger say in their business and to achieve the level of innovation needed to outperform competition. There is a need to create such user designs that creates a great user journey and leads them along the funnel. To find more ways for creating seamless user design read our blog on How Can UX Design Be A Differentiator For Your Brand.
Way Ahead: An Improvised User Experience Design
So, the job is to turn the bad UX into good UX in order to provide customers unique experience in their journey with you. Beating the competition and staying there requires you to create exceptional customer experience with an outstanding user experience design.
Where to start and how do we achieve that?
It's the focus on your customers - the understanding of the need to create design elements that creates awe-inspiring customer journey. It must be kept in mind that users must experience a seamless experience and ease of use while they journey with you and this cannot be achieved unless your design elements understand the need of today's users.
Hence, it is important while designing a product that although you have designed the product, you must keep the customer’s expectations from you in focus.
Companies thus need to gather insights to find out what customers think about them and can subsequently make changes to their product or service, offering better customer engagement and superior customer experience. Knowing your customer is all about identifying the most important needs and expectation of your customer in order to give them smooth experience and finally attract and retain them.
User experience design, hence, attains relevance to ensure a good CX that can easily propel your brand image. It is important as it tries to meet the exact needs of your user and ultimately offers an exceptional personalized customer experience. It aims at providing positive experiences for your customers to maintain brand loyalty and user engagement.
The Espire Way:
Therefore, if you are considering to create an awe-inspiring user experiences for your business, be sure to choose a design agency that knows the value of the design and is aware of the return on investment towards an improvised user experience. Here, at Espire, we leverage customer moments to transform your digital touchpoints into powerful customer engagement platforms - empowering global businesses to build meaningful connections with the audience and a strong competitive edge.
MORE FROM OUR BLOGS
Supporting & Building Digital Solutions for Improving Customer Experience
Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues, upgraded their E-commerce platform for delivering personalized customer experiences, deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
A Leading Offender Management Software Solution Provider Gains the Competitive Edge of Agility
The client is a leading provider of offender management product, catering to the Governments sector mainly to Canada, USA and UK. With the aim of becoming agile by automating the internal processes and modernizing the systems, the client decided to develop an application to assess their end-client’s business process environment.
Powering Digital Transformation by revamping Quote & Buy process for a UK based leading Insurance company
Espire enhanced the existing Digital Transformation Journey using Umbraco CMS,Designed and implemented Umbraco based system for content management of the forms and modules
Optimized data and content management with Azure-based solutions for a leading Singapore-headquartered transshipment hub
The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla. They required a strategic technology partner to carry out Azure migration and eliminate on-premise hosting environment. They also needed managed support services for monitoring website up-time and efficient incident management.
Leveraging composable architecture to drive unforgettable digital experiences
A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.
Top 10 strategic technology trends for 2023 by gartner Part2
In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.
Top 10 strategic technology trends for 2023 by gartner Part1
The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.
Agile tech solutions and agile mindset foundation of future ready and resilient businesses
The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.
Role of data analytics to drive customer acquisition and maximize return on campaigns
Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.
Global Customers Served
Years of Experience in Digital Transformation & Total Experience
Speak to Our Digital Transformation Specialists
Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!