Author : Manmath Rajput
Director - Experience Design
08/Oct/2019

Manmath brings with himself over 18 years of experience in UX research, innovation, design and user experience management. At Espire, Manmath, has been solving UX problems via user experience (UX) design & interaction design to bring minimalistic UI Design for our prospective clients. Specializing in UI / UX design, he has a wide experience to work with a variety of clients over different disciplines of art and design.


How can UX Design be a Differentiator for your Brand

Customer interaction is witnessing a fundamental shift, seeking a flawless and a clutter-free experience across every digital touch point. Capturing these countless interactions effectively throughout the customer journey is a well-known battle ground for businesses across the world. In the age of digital transformation, you can’t miss the opportunity of delivering an exceptional user experience design.

Businesses that over emphasize on marketing, in the haste of getting higher ROI, seem to neglect the very product they are marketing. It is here user experience design attains importance. A good UX design not just supports marketing but the entire delivery and go to market strategy. Hence, design should form the core piece for businesses if they want to achieve a competitive edge by marketing a well finished and user enticing design.

Traditionally, design was about beauty and aesthetics, but over the past few decades, the design element has taken over a great twist. Today, it's not just about making products look beautiful, it's also about providing delightful customer experience when your customers interact with your brand across their complete journey with you. Companies are constantly struggling to find ways to stay competitive and outperform their competitors. Whether it's a website, an app, or any product, design creates a delightful and seamless user experience. This seamless and fulfilling user experience is important for businesses because it helps satisfy customers by providing improved usability and great product interaction. Improving customer satisfaction through design helps attract and retain customers and hence a boosted business return.

Design principles are so fascinating that they are used as guiding points for business transformation. As a result, the term "business design" has emerged, which is the application of design thinking to companies. Although the design approach is very important, not all companies adopt it. To determine exactly why design is a good business decision we hereby enlist 5 important reasons.

1. Delightful User Experience

In today's digitized world, the user experience is a distinct factor and design plays an important role in providing an engaging user experience. A good design attracts your users, and because they are happy with your experience, they are unlikely to transition to your competitors. According to the CEI survey, 86% of customers pay more for a better user experience. Therefore, the design of the user experience taking into account the end user can have a significant impact on the end results of the business.

2. Customer Trust- The True Gain

In general, digital products fail because modern day users are not willing to work through unpleasant user experiences. Users, with plethora of choices, know that there are many other competitors who want to entice them. A design that delivers an exhilarating experience creates a positive perception of your brand that leads to gaining strong customer trust. Companies that offer a high-level user experience are more likely to inspire customers to recommend their brands to others. Therefore, the design that creates a pleasant and smooth user experience gives you the ability to outperform your competitors.

3. Customer Pull - The Advantage

Good design means not only the appearance or appearance of the product, but also about solving problems and enhancing usability and accessibility. It provides users with a straightforward and easy way to find the product information they are looking for. Design helps you expand into new markets by tailoring the product to your target market preferences. Besides getting new customers, the new design keeps your existing customers interested and helps you ace your competitors.

4. Differentiator For Your Brand

Effective design gives users a reason to buy from you rather than your competitors. It is an important source of differentiation because a well-designed product stands out from the competition. Design adds value to products because users are willing to pay more for well-designed products that can provide higher usability, enhanced functionality and aesthetics.

5. Outperform Your Competitors

The design process generates new product ideas, which can then be transformed into innovative and competitive products- suitable for users. It also helps make business processes more effective and promotes an effective approach towards well designed marketing campaign. Design creates a strong identity for your business and improves your market position relative to your competitors. A well-placed brand stands a higher chance of a boosted business outcome.

When design finds a stronger say in your business, you can achieve the level of innovation needed to outperform your competition. The design creates a great user journey and leads them along the funnel. However, to take action you must have confidence in your brand. In the end, powerful visuals and videos that enhance your design can distinguish your product.

The Espire Way:

Therefore, if you are considering creating awe-inspiring designs for your business, be sure to choose a design agency that knows the value of the design and is aware of the return on investment for the design. Here, at Espire, we leverage customer moments to transform your digital touchpoints into powerful customer engagement platforms - empowering global businesses to build meaningful connections with the audience and a strong competitive edge.

Read to know more about Espire's UX Practice. For further queries drop us an e-mail at marketing@espire.com

MORE FROM OUR BLOGS

Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal

Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal

Supporting & Building Digital Solutions for Improving Customer Experience

Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues, upgraded their E-commerce platform for delivering personalized customer experiences, deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc

A Leading Offender Management Software Solution Provider Gains the Competitive Edge of Agility

The client is a leading provider of offender management product, catering to the Governments sector mainly to Canada, USA and UK. With the aim of becoming agile by automating the internal processes and modernizing the systems, the client decided to develop an application to assess their end-client’s business process environment.

Powering Digital Transformation by revamping Quote & Buy process for a UK based leading Insurance company

Espire enhanced the existing Digital Transformation Journey using Umbraco CMS,Designed and implemented Umbraco based system for content management of the forms and modules

Optimized data and content management with Azure-based solutions for a leading Singapore-headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla. They required a strategic technology partner to carry out Azure migration and eliminate on-premise hosting environment. They also needed managed support services for monitoring website up-time and efficient incident management.

Top 6 Benefits of CX Personalization for Businesses with Sitecore Personalize CDP

Customer experience (CX) has become the key competitive differentiator for businesses to build customer loyalty. Sitecore Personalize and CDP can help businesses create more personalized and engaging customer experiences, leading to increased loyalty, higher revenue, and improved customer satisfaction

The impact of technology on healthcare and how it is transforming patient care

With the introduction of various breakthrough technologies, the healthcare sector is anticipated to undergo a considerable transformation in 2023. Among the technologies predicted to have a big impact on the market are artificial intelligence (AI), telemedicine, wearable technology, blockchain, and 3D printing. These innovations could increase healthcare's efficiency, accessibility, and affordability.

A Complete guide to upgrade to sitecore xm cloud why when and how

Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences

Leveraging composable architecture to drive unforgettable digital experiences

A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.

Top 10 strategic technology trends for 2023 by gartner Part2

In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.

global-locations

12

+

Global Locations

global-services

100

+

Global Customers Served

resources-certified

1200

+

Resources

technology-partnerships

30

+

Technology Partnerships

years-of-experience

20

+

Years of Experience in Digital Transformation & Total Experience

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!