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Driving Contextual Digital Engagements in FSI for faster outcomes with Sitecore

Discover the 'art of possible' to acquire, engage & retain customers!

Watch the Recorded Webinar

Broadcast Date : 25 August, 2020 | Tuesday | 1 PM ET

Why Watch?

We are in the new normal now, and even the best marketing campaigns will no longer be able to drive ample customer engagement.

A recent Forbes report on changing behavior of US consumers in the new normal shows:

  • 71% will lose trust in the brand forever if they perceive a brand is putting profit over people
  • 37% of consumers prefer to satisfy their core needs while staying indoors & 52% intend changes to their buying behaviors to continue
  • Shopping online is the new normal & 30% plan to shop more online in the future

Another Forrester Research states that empathetic customer communications are clearly top priorities. However, the reality is - many financial institutions must fast-track their digital enablement for smooth ongoing services.

Watch our webinar with digital experience leader - Sitecore to produce faster, empathetic & contextual communications for customers & reap positive outcomes!

Key Takeaways:

  • Impact of COVID-19: Markets, customer expectations & challenges
  • Digital readiness needed to acquire, engage & retain customers
  • Drive digital engagements through data-driven targeting in FSI
  • Personalize journeys across customer lifecycle with faster time to market
  • The 'Art of Possible' journey with Sitecore

Presenters

Biren Balakrishnan Senior Solutions Consultant, Sitecore

Biren is a Digital Evangelist with over a decade long experience across the Adtech/Martech ecosystem in Europe & SEA regions. At Sitecore, he is responsible for helping clients leverage the best value for their digital investments. His personal interests are in Data & Analytics, Fintech and the SEA start-up scene.

Sanjeev Banerjee Head of Solutions, ANZ, Espire Infolabs

Sanjeev has over 25 years of experience in IT product & services industry, and heads Solutions Delivery for Espire. He ensures brands have the right solutions, along with increase in ROI.

Sunaina Makhija Business Development Manager, Espire

Sunaina is an enthusiastic digital transformation professional with experience in helping businesses create seamless digital experiences across the customer journey for a host of industries including FSI and Education in the ANZ region. She is skilled in understanding business challenges, consumer behaviour and market opportunities.