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Driving Contextual Digital Engagements in FSI for faster outcomes with Sitecore

Broadcast Date : 25 August, 2020 | Tuesday | 1 PM ET

Watch the Recorded Webinar

Why Watch?

We are in the new normal now, and even the best marketing campaigns will no longer be able to drive ample customer engagement.

A recent Forbes report on changing behavior of US consumers in the new normal shows:

  • 71% will lose trust in the brand forever if they perceive a brand is putting profit over people
  • 37% of consumers prefer to satisfy their core needs while staying indoors & 52% intend changes to their buying behaviors to continue
  • Shopping online is the new normal & 30% plan to shop more online in the future

Another Forrester Research states that empathetic customer communications are clearly top priorities. However, the reality is - many financial institutions must fast-track their digital enablement for smooth ongoing services.

Watch our webinar with digital experience leader - Sitecore to produce faster, empathetic & contextual communications for customers & reap positive outcomes!

Key Takeaways:

  • Impact of COVID-19: Markets, customer expectations & challenges
  • Digital readiness needed to acquire, engage & retain customers
  • Drive digital engagements through data-driven targeting in FSI
  • Personalize journeys across customer lifecycle with faster time to market
  • The 'Art of Possible' journey with Sitecore
View the recording


Sunaina Makhija, Espire Infolabs

Biren Balakrishnan

Senior Solutions Consultant,
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Sanjeev Banerjee

Sanjeev Banerjee

VP - Architecture and Services,
ANZ, Espire Infolabs
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Sunaina Makhija, Espire Infolabs

Sunaina Makhija

Associate Director, Sales, Espire Infolabs
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