In the times we live in, it has become more important than ever to reassure customers with informative & super engaging messaging. Digital content marketing is now the cornerstone to connect brands with consumers. Naturally, businesses need to focus on digital experiences that stick across multiple touchpoints

In recent times and especially during the pandemic, the phrase ‘content is king’ has caught on like wildfire in the world of marketing but in retrospect, content without context has no value for customers. In simple words, Contextual Communications means that the right message is delivered to the right audience at the right time, using the right channel.

With Sitecore as a key partner, Espire has been delivering truly delightful 1:1 personalised customer experience for leading brands.
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Marketing and IT need to work together to deliver experiences that connect, across ever changing touchpoints. However, there are multiple roadblocks - distributed data sources, time-intensive testing & optimization, and omnichannel delivery options that often impede a clear view of the customer, including how and where they interact over time

The Sitecore List Manager in most implementation is under-utilized. Sometime marketers are not familiar with real power of Sitecore List manager. The capabilities and potential utility of List Manager even transcends beyond EXM and acts as powerful tool for managing customer segments, when it configured correctly

Giving people what they need, when they need it, and communicating clearly, simply, frequently - figure as the top things to do for brands to be superior crisis communicators, according to a McKinsey report. In this webinar with digital experience leader Sitecore to produce faster, empathetic & contextual communications for customers & reap positive outcomes!

In the digital age, the technology savvy and hyper-connected student engages across different channels and touch points. With many choices both on-campus and online, educational institutions must compete on a global level to meet the expectations of the millennial student

As students increasingly expect engaging, consumer grade digital experiences in their personal and academic lives, the demand for higher educational institutions to provide exceptional student experiences has become mission critical to improve student retention & new student acquisition, while maintaining a credible reputation

In 2018, a whopping 93% of businesses that invested in advanced personalisation strategies witnessed phenomenal revenue growth, states a recent study. It’s crystal clear that brands across geographies & industries should make personalisation the top business priority to Drive Awe-Inspiring CX!. In this webinar, we will help brands up their personalisation game significantly and help achieve the goal of providing experiences that reflect where a customer is in the buying journey

We had showcased how our Customer Engagement Hub (CEH) framework is empowering marketers to deliver personalised, contextual and consistent multi-channel customer experiences (CX) - resulting in accelerated customer wins that drives revenue and profitability on a strong growth trajectory

CRM integration is one of the indispensable fundamental blocks that allow brands to optimise communications with more contextual content - surely a way to gain loyalty among customers & prospects, in these times!. In this webinar on Sitecore xDB + Microsoft Dynamics CRM Integration to discover how you can breathe life in your MarTech stack & build an everlasting connect with your customers!

Sitecore SXA changes the linear build process and allows for circular and simultaneous workflow. Typically, website development requires the designing of wireframes without which development cannot kick start. SXA changes all of this, by creating a fluid development environment, allowing content editors to create necessary changes within the platform to meet constantly changing market and customer demands

Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience to your visitor. The content can be significantly improved further once the user is identified and more is known about his preferences

Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience to your visitor. The content can be significantly improved further once the user is identified and more is known about his preferences

2020 was defined not just by unprecedented events and crisis but also by the spirit of survival, agility and resilience. The COVID-19 pandemic disrupted lives, livelihoods and businesses on a global scale. At Espire, our commitment to combat the pandemic with a spirit of unity, agility and resilience has helped our customers, partners and employees with uninterrupted and excellent service delivery - without compromising on health & safety standards

The tech-empowered customers of today are increasingly demanding an elevated digital experience from brands, dearth of which, forces them to change their brand preferences and loyalty. Brands must master personalization to deliver memorable CX and form real relationships with customers. It is here the role of content and end-to-end content life cycle becomes important as personalization is closely tied to the way you store, access, manage and deliver your content

Sitecore Profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service, by tagging Sitecore content with defined visitor profiles.

Sitecore's auto personalization is an effort from Sitecore's end to cater to challenges marketers are facing today. It is aligned to resolve the basic inability of marketers who are clueless about initiating personalization in the very first place, who lack the right resources for implementing personalization strategy and goals- with poor and time taking user segmentation and no clarity of unique personalization requirement of customers

Understanding the need for brands to manage and leverage huge loads of digital assets, Sitecore with its Content Hub 3.4 offers brands with Digital Asset Management (DAM) capabilities that comes packed with AI and video capabilities along with an improved workflow, ease of use and third-party integrations

Sitecore Content Profiling forms the bedrock of all the personalization needs. The Sitecore Experience platform empowers marketers with the right tools to target their customers with relevant, and personalized content - to create experiences that convert into measurable outcomes for brands!

The first step in profiling involves knowing and understanding your website visitors. Profiling is executed to identify the type of customers (interested in products and services) and to know what interests them for a particular service. To execute the same, we need to create Sitecore profiles, profile keys, profile cards, personas and pattern cards

Experience Analytics displays several reports depending on customer engagements with your websites. In some cases, default reports may not be suited fully to your business needs and hence you can focus on what matters to you and more importantly, these reports can be customized and configured to suit your own marketing goals

Using the List Manager, you can create Segment Lists segmented with rules. We can use the rules that Sitecore provides out of the box, also we can create custom rules if required. In this blog, we will discuss about how to create custom rules for segmented list using custom facets

Sitecore Marketing Automation can be applied for various purposes including setting up new normal digital events & webinar; in today's era of COVID-19 (as well as post-Covid-19 era). Webinars are the go-to platform to drive customer and brand communications. It entails key aspects of brand awareness and lead generation & nurturing

In an era of hyper-personalized communication, heightened demands of impatient customers and stiff competition, the need to reach market faster and deliver even faster has attained greater importance. It is here your marketing automation comes into picture. Modern software and tools can be leveraged to easily manage repetitive marketing efforts designed to nurture sales leads, personalize marketing messages and build customer loyalty

Sitecore Path Analyzer is a revolutionary and powerful tool that is helping brands to analyze the behavior of visitors and the path they take during their digital customer journey. Path Analyzer shows where customers first entered the website and what different path configuration they followed during their journey within your website

Sitecore, with the launch of its Sitecore XP 10, will now be providing full support for deploying solutions in containerized environment. There are already excellent and detailed resources available online that cover the concepts of containers and Docker thoroughly. In this blog, we will briefly cover the overview of the topic and step-by-step installation of Sitecore 10 docker

An end-to-end contactless digital customer journey is a detailed framework of the path traversed by the user/customer with a brand encompassing different stages of interaction on digital channels from research, consideration, selection, conversion, service and finally - advocacy

Sitecore has integrated Content Hub and Experience Commerce, making your marketing efforts even more powerful - with the ability to provide awe-inspiring digital experiences foe end consumers. Efficient content creation, seamless collaboration and publishing capabilities - have all aided to improve marketing campaigns, increase more transactions and ultimately better customer satisfaction