Supporting & Building Digital Solutions for Improving Customer Experience

About the Brand

A global supplier of integrated solutions for packaging and labels, sign and display, commercial printing and publishing industries

Business Challenges

  • Difficulty in managing existing website, facing various navigation issues
  • Unsatisfactory deliverables from existing support team
  • Maintaining product information was time consuming

Business Needs

  • Required an advanced web content management solution to improve usability, responsiveness and achieve true integration of their website with the e-commerce store
  • Needed to enable effective product management and deployment of web marketing strategies globally

Solutioning proposed by Espire

Improving customer experience with a customized web content management solution

  • Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues
  • Upgraded their E-commerce platform for delivering personalized customer experiences
  • Deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
  • Analyzed customer profiles, segmentation, behavior and customer journey mapping through the website
  • Provided application managed services for all incidents and change requests
  • Upgraded their Online store from Sitecore 7.x to Sitecore 9.1

Business Benefits

  • Created personalized customer experiences
  • Improved user navigation & enhanced the overall customer journey
  • Sitecore analytics enabled the marketing team to build effective customer conversion strategies
  • Tapping insights from website traffic, user profiling, segmentation, user behavior and customer journeys
  • Facilitated product management, payment gateway and quick order or purchase placement with optimized customer lifecycle

Tools & Technologies

  • Sitecore
  • jQuery, jQuery validator
  • HTML5, LESS CSS pre-processor
  • Unicorn, Glass Mapper, T4 Templates
  • SQL Server

Download Case Study


Enhanced digital customer experiences for a leading Singapore headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla they required a strategic technology partner to revamp the website, improve content delivery and website navigation with needed to map customer journey and access visitor analytics efficiently

Optimized data and content management with Azure-based solutions for a leading Singapore-headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla. They required a strategic technology partner to carry out Azure migration and eliminate on-premise hosting environment. They also needed managed support services for monitoring website up-time and efficient incident management.

Developed Automation Testing Framework for Sitecore Application to Improve Operational Efficiency

Espire created automated scripts for their daily regression suite for improving operational efficiency & Successfully integrated the automation testing framework with the Sitecore application for easily identifying the CX problems faced by the customers

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