Supporting & Building Digital Solutions for Improving Customer Experience

About the Brand

A global supplier of integrated solutions for packaging and labels, sign and display, commercial printing and publishing industries

Business Challenges

  • Difficulty in managing existing website, facing various navigation issues
  • Unsatisfactory deliverables from existing support team
  • Maintaining product information was time consuming

Business Needs

  • Required an advanced web content management solution to improve usability, responsiveness and achieve true integration of their website with the e-commerce store
  • Needed to enable effective product management and deployment of web marketing strategies globally

Solutioning proposed by Espire

Improving customer experience with a customized web content management solution

  • Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues
  • Upgraded their E-commerce platform for delivering personalized customer experiences
  • Deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
  • Analyzed customer profiles, segmentation, behavior and customer journey mapping through the website
  • Provided application managed services for all incidents and change requests
  • Upgraded their Online store from Sitecore 7.x to Sitecore 9.1

Business Benefits

  • Created personalized customer experiences
  • Improved user navigation & enhanced the overall customer journey
  • Sitecore analytics enabled the marketing team to build effective customer conversion strategies
  • Tapping insights from website traffic, user profiling, segmentation, user behavior and customer journeys
  • Facilitated product management, payment gateway and quick order or purchase placement with optimized customer lifecycle

Tools & Technologies

  • Sitecore
  • jQuery, jQuery validator
  • HTML5, LESS CSS pre-processor
  • Unicorn, Glass Mapper, T4 Templates
  • SQL Server

Download Case Study


Creating an automated online voting platform for seamless onboarding and improved Voter Experience

One of the major challenges faced by the customer was - conducting the cooperative elections amidst the nationwide lockdowns in the US as casting votes on a piece of paper was neither safe nor feasible. Espire built an online voting application to integrate all the three existing ways of voting in one place including: Online voting (through a website), SmartHub voting (through single sign-on), Paper ballot voting (which includes data entry and verification)

Designed a Centralized Content Management System for a Leading UK-based Staffing Business

A leading Global Talent Acquisition and Managed Workforce Solutions provider in the UK, needed support to centralize its content management for the 22+ acquired brands and required a simplified process for posting job openings & deploying regular enhancements for content management. Espire considering the challenges, reimplemented the front-end design framework for better performance, security and SEO optimization. We also redesigned the cloud architecture on Microsoft Azure to support constant enhancements required to centralize & manage enterprise & localized content. 

Design & Development of a Responsive SharePoint Website For the holding company of Singapore’s public healthcare providers

The client manages the public healthcare system to ensure that good and affordable basic medical services are available to all Singaporeans.

Enhanced digital customer experiences for a leading Singapore headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla they required a strategic technology partner to revamp the website, improve content delivery and website navigation with needed to map customer journey and access visitor analytics efficiently

Sitecore cdp optimization 5 steps for deploying customer data platform

The Customer Data Platform (CDP) has become a critical part of the modern technology stack, as a one-stop solution for data orchestration and management. Sitecore CDP comprises of all the core data management capabilities along with intelligent decisioning, predictive analytics, experimentation, and orchestration for driving positive brand experiences

The future of CRM in the CXM era

Both CRM and CXM are inter-related. The CRM system supports CXM with relevant data to personalize service offerings. CXM analyzes the data and leverages it to deliver impeccable digital experiences across touchpoints.

Sitecore marketing automation craft personalized customer experience and unlock growth

Marketing automation has emerged as a must-have technology for brands to drive personalized marketing campaigns at scale and achieve exponential growth potential. Apart from seamless integration of customer data, email templates and a detailed automation plan, Sitecore provides marketers with additional features of data segmentation, AI-ML based personalization scenarios, real-time communication triggers and BI reporting