Supporting & Building Digital Solutions for Improving Customer Experience
About the Brand
A global supplier of integrated solutions for packaging and labels, sign and display, commercial printing and publishing industries
Business Challenges
- Difficulty in managing existing website, facing various navigation issues
- Unsatisfactory deliverables from existing support team
- Maintaining product information was time consuming
Business Needs
- Required an advanced web content management solution to improve usability, responsiveness and achieve true integration of their website with the e-commerce store
- Needed to enable effective product management and deployment of web marketing strategies globally
Solutioning proposed by Espire
Improving customer experience with a customized web content management solution
- Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues
- Upgraded their E-commerce platform for delivering personalized customer experiences
- Deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
- Analyzed customer profiles, segmentation, behavior and customer journey mapping through the website
- Provided application managed services for all incidents and change requests
- Upgraded their Online store from Sitecore 7.x to Sitecore 9.1
Business Benefits
- Created personalized customer experiences
- Improved user navigation & enhanced the overall customer journey
- Sitecore analytics enabled the marketing team to build effective customer conversion strategies
- Tapping insights from website traffic, user profiling, segmentation, user behavior and customer journeys
- Facilitated product management, payment gateway and quick order or purchase placement with optimized customer lifecycle
Tools & Technologies
- Sitecore
- jQuery, jQuery validator
- HTML5, LESS CSS pre-processor
- Unicorn, Glass Mapper, T4 Templates
- SQL Server