About the Brand

The client is Singapore-headquartered leading multinational banking & financial services company. It is the largest bank in South East Asia, by assets.

Business Challenges

The client was leveraging legacy templates for communications & outreach activities and needed a transformation to match market demands, across key countries - Singapore, Hong Kong, Taiwan, and India.

• Multiple, disparate templates
• Old design not complementing the changing customer behavior
• Lack of template updates
• Migrate old templates to a better platform
  
  

Business Solution

Espire proposed to leverage Quadient as the technology to mitigate the challenges & optimise business outcomes- for both creating new templates & migrating the old ones from stream server V5.6.

Based on the client's requirements, Espire deployed the following approach, using agile methodology:

• Segmented the templates pertaining to the 4 individual countries
• Curated & created new sample templates based on the changing customer behavior
• Validated & tested with the respective stakeholders along with various use cases, then moved forward with production
• Checked additional stream serve code in some cases where logics were complex
• Migrated the project from stream serve v5.6 to Quadient v12
  
  

Business Benefits

• Rapid template creation using new technology in a short span of time
• Migration of over 600 templates for the Singapore region alone
  
  

Tools & Technologies

• Quadient v12
• SharePoint