Rapid Migration of Legacy Templates for largest bank in SEA to achieve faster business outcomes



About the Brand

The client is Singapore-headquartered leading multinational banking & financial services company. It is the largest bank in South East Asia, by assets.

Business Challenges

The client was leveraging legacy templates for communications & outreach activities and needed a transformation to match market demands, across key countries - Singapore, Hong Kong, Taiwan, and India.

  • Multiple, disparate templates
  • Old design not complementing the changing customer behavior
  • Lack of template updates
  • Migrate old templates to a better platform

Business Solution

Espire proposed to leverage Quadient as the technology to mitigate the challenges & optimise business outcomes- for both creating new templates & migrating the old ones from stream server V5.6.

Based on the client's requirements, Espire deployed the following approach, using agile methodology:

  • Segmented the templates pertaining to the 4 individual countries
  • Curated & created new sample templates based on the changing customer behavior
  • Validated & tested with the respective stakeholders along with various use cases, then moved forward with production
  • Checked additional stream serve code in some cases where logics were complex
  • Migrated the project from stream serve v5.6 to Quadient v12

Business Benefits

  • Rapid template creation using new technology in a short span of time
  • Migration of over 600 templates for the Singapore region alone

Tools & Technologies

  • Quadient v12
  • SharePoint

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