The Client is a leading K-12 international school in the world. The client needed a comprehensive marketing platform that would allow to send personalized and to effectively communicate with Parents and send them information which is more relevant for them. Client wanted to automate most of the marketing activities which can assist marketing team to engage effectively and to enrich user experience for Parents as they will receive relevant information.
We first analyzed client’s existing marketing outreach campaigns, bottlenecks and inefficiencies. The objective was to create a holistic communication strategy. After thorough analysis of client’s business requirements, Espire recommended For empowering Marketing & Communication Team, Salesforce Marketing Cloud
- Ability to plan, personalize and optimize customer journey across all brand touch-points
- Delivering personalized messages to customers across multiple channels
- Powerful cross-channel campaign management capabilities to drive the client's integrated marketing strategy