Improved CX and Incident Resolution for a Leading Singapore based Public Healthcare Provider
About the Brand
The client manages the public healthcare system to ensure affordable basic medical services are available to all the citizens.
Business Challenges
- The customer's existing website had multiple navigation and UI issues which hampered user experience
- The customer was leveraging legacy architecture which could not support the large database leading to content management bottlenecks
Business Needs
- Required to revamp their existing public facing website and 7 affiliate websites with a robust and scalable web content management system
- Needed a responsive web design with easy navigation for enabling users to easily access all its 8 websites on multiple devices
Solutioning proposed by Espire
- After analyzing the requirements and constraints of the existing website, Espire suggested the customer to leverage Microsoft SharePoint Server as their WCM platform for their 8 websites
- Espire developed responsive, SEO optimized websites with easy navigation to provide an engaging experience to visitors
- Performance and security testing of the websites was also carried out for effective troubleshooting
- Our team provided various training modules to empower the client to easily publish content like news, events, podcasts, press-releases, research material etc. by themselves
Some of the features of the new website include:
- Easy access to pages and affiliate sites
- Social media widget integration
- SEO-friendly auto URL generation
- Automated Google Analytics tagging
- Multiple website support
- Controlled content accessibility
Business Benefits
- The new responsive website has enhanced user experience
- Effective content management and accessibility of data
- Implementation of new site components and templates allows the client to add new content & webpages easily
- Lowered the cost of operations and website maintenance
- Device & Platform Compatibility allowed the users to access the website anytime, anywhere
- The intuitive and consistent website design strengthened the brand recall
Tools & Technologies
- SharePoint