Improved CX and Incident Resolution for a Leading Singapore based Public Healthcare Provider

About the Brand

The client manages the public healthcare system to ensure affordable basic medical services are available to all the citizens.

Business Challenges

The customer's existing website had multiple navigation and UI issues which hampered user experience
The customer was leveraging legacy architecture which could not support the large database leading to content management bottlenecks

Business Needs

Required to revamp their existing public facing website and 7 affiliate websites with a robust and scalable web content management system
Needed a responsive web design with easy navigation for enabling users to easily access all its 8 websites on multiple devices

Solutioning proposed by Espire

After analyzing the requirements and constraints of the existing website, Espire suggested the customer to leverage Microsoft SharePoint Server as their WCM platform for their 8 websites
Espire developed responsive, SEO optimized websites with easy navigation to provide an engaging experience to visitors
Performance and security testing of the websites was also carried out for effective troubleshooting
Our team provided various training modules to empower the client to easily publish content like news, events, podcasts, press-releases, research material etc. by themselves

Some of the features of the new website include:

Easy access to pages and affiliate sites
Social media widget integration
SEO-friendly auto URL generation
Automated Google Analytics tagging
Multiple website support
Controlled content accessibility

Business Benefits

The new responsive website has enhanced user experience
Effective content management and accessibility of data
Implementation of new site components and templates allows the client to add new content & webpages easily
Lowered the cost of operations and website maintenance
Device & Platform Compatibility allowed the users to access the website anytime, anywhere
The intuitive and consistent website design strengthened the brand recall

Tools & Technologies

SharePoint

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