End-to-end Digital Content Management for enhancing customer experience and enabling intuitive purchases
About the Brand
A leading Printers-Manufacturing and Solutions brand with a global presence across 120 countries and delivering innovative products and solutions to business customers.
Business Challenges
- Difficulty in maintaining multiple country-specific websites
- Inefficient content management impacting customer experiences and conversion rates
Business Needs
- Required regular enhancements for enabling intuitive and informed purchases
- Assistance needed to analyze key website metrics to understand website visitor behavior
Solutioning proposed by Espire
Improving customer experience along with ensuring faster time to market
- Espire implemented a central CMS for all regions for efficient content management
- Error-free Digital Content Management on 33 country - specific websites
- Designed an interactive-feature with impactful UX to enable customers to easily find, select and buy the required products from any device, anywhere
- Implemented analytics to help track important metrics such as website traffic, traffic sources, conversion rates etc
Business Benefits
- End-to-end Digital Content Management & enhanced User Experience
- Campaign and lead management solution ensured improved customer conversions using Eloqua
- Optimized internal processes with a centralized CMS, reducing the dependency on manual efforts
- Reduced cost of operations
Tools & Technologies
- SDL Tridion 2013
- IBM Softlayer
- Business Intelligence
- Google analytics
- Webtrends (Event based)
- Campaign Management: Oracle Eloqua
