End-to-end Digital Content Management for enhancing customer experience and enabling intuitive purchases

About the Brand

A leading Printers-Manufacturing and Solutions brand with a global presence across 120 countries and delivering innovative products and solutions to business customers.

Business Challenges

  • Difficulty in maintaining multiple country-specific websites
  • Inefficient content management impacting customer experiences and conversion rates

Business Needs

  • Required regular enhancements for enabling intuitive and informed purchases
  • Assistance needed to analyze key website metrics to understand website visitor behavior

Solutioning proposed by Espire

Improving customer experience along with ensuring faster time to market

  • Espire implemented a central CMS for all regions for efficient content management
  • Error-free Digital Content Management on 33 country - specific websites
  • Designed an interactive-feature with impactful UX to enable customers to easily find, select and buy the required products from any device, anywhere
  • Implemented analytics to help track important metrics such as website traffic, traffic sources, conversion rates etc

Business Benefits

  • End-to-end Digital Content Management & enhanced User Experience
  • Campaign and lead management solution ensured improved customer conversions using Eloqua
  • Optimized internal processes with a centralized CMS, reducing the dependency on manual efforts
  • Reduced cost of operations

Tools & Technologies

  • SDL Tridion 2013
  • IBM Softlayer
  • Business Intelligence
  • Google analytics
  • Webtrends (Event based)
  • Campaign Management: Oracle Eloqua

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