Developing a CMS Based Tourism Portal with E-commerce Facility
The client wanted a Web-based application, for promoting tourism in England, through a set of Web Portals. The portals aimed to provide information about tourism in England, hotel availability, events and attractions. Integration of Content Management System to manage the portals was the primary challenge.
Espire designed and developed a CMS based portal which facilitated effective dissemination of information about England’s tourism, hotel availability, events and attractions. It eventually became the most widely used Web application for travel information about Britain. The portals doubled up as Customer Relationship Management (CRM) tools that took input as users’ registration information and displayed all promotional activities of the organization.
- Better customer service due to the various services offered by the portal
- Ease of interaction with the portal
- Streamlined operational procedure
- The application facilitated online accommodation availability checking and booking, and also helped to access latest tourism specific information about Britain.