Designing a Sitecore Connector to Improve CX for a leading US Digital Asset Management Solutions Company

About the Brand

A leading Digital Asset Management Solutions Company in the US. The company combines marketing technology and DAM solutions to deliver quality campaigns globally and drive excellent customer experience.

Business Needs

Poor customer experience and prolonged time to market

  • Needed to develop a Sitecore connector between Sitecore and company's DAM
  • The application connector will help the user easily select the assets (like images, media library, file etc) from the DAM for the below three touch points:
    • Content Editor
    • Experience Editor
    • Rich Text Editor
  • Required a connector product to help Sitecore authors easily find digital assets and publish it on their websites

Solutioning proposed by Espire

Designing a Sitecore connector for enhancing customer accessibility & experience

Sitecore-Based Solutions

  • Espire built a Sitecore connector compatible with the requested Sitecore versions 9.1, 9.2 and 9.3
  • Separate QA servers were set up to support the different Sitecore versions
  • Dev &Test environments were built to test the connector
  • Packages were created to be installed on Sitecore by the customers
  • The company’s server was configured to allow incoming traffic from a specific Sitecore instance to access the assets securely

Business Benefits

  • Inter-connectivity of Sitecore & the company's DAM for easy asset management & greater accessibility
  • Optimized processes with less dependence on manual efforts
  • Reduced the cost of operations and customer service
  • Improved CX and captured greater customer insights across channels
  • Improved the time to market by up to 50%
  • Cost savings and improved sales

Tools & Technologies

  • Visual Studio
  • Bootstrap 4.3
  • JavaScript 1.8.5
  • .Net Framework 4.7.1
  • SQL Server
  • jQuery 3.5
  • Sitecore 9.1, 9.2, 9.3

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Years of Experience in Digital Transformation & Total Experience