Delivered a New Tariff launch portal to fast-track customer communication across channels for a leading multinational energy and utilities company
About the Brand
The customer is a leading multinational energy and utilities company based out of UK, which specializes in Energy Marketing & Trading, Distributed Energy & Power, and Exploration & Production businesses
Business Challenges
- Complex and time-consuming change management cycle
- Extensive IT involvement needed for making changes to a New Tariff Launch
- Very slow time to market
Business Needs
- Required a scalable technology solution-Self Service Portal to allow business users, content authors to make relevant updates and drive communication to the market for new Tariff Launch with minimal dependence on IT Change Management
- Needed an agile solution which allowed multiple communication changes on-the-go across channels-print, email, sms etc
Solutioning proposed by Espire
After analyzing the existing system, our experts proposed migrating to Quadient Inspire Interactive Solution
- Deployed an agile development methodology using Zone and Letter Type workflow to enable business users to easily carry out most of the changes in document production with minimized IT efforts
- Workflow process defined-to ensure appropriate authorizations were in place before publishing
- Standardized the content language and terms and conditions for documents-which can't be updated by users without further permissions
- Role based authorization to ensure right users have access to make the right changes and go through the complete approval cycle
- Centralized digital asset and template repository storage allowed the staff to easily access data
- Seamless integration with digital archiving solutions provided easy retrieval of documents
Business Benefits
- Empowered the customer to deliver seamless communications across all channels while reducing IT change reliance
- Optimized workflows and ensured timely delivery of new Tariff communication
- Time to launch new communications reduced from 3-4 weeks to 2-4 days
- Enabled the brand to deliver personalized communications at scale
- Rapid trouble shooting resulted in problem resolution in minutes
- Reduced the content creation & publication lead times &improved the time to market
Tools & Technologies
- Quadient Interactive