Delivered a New Tariff launch portal to fast-track customer communication across channels for a leading multinational energy and utilities company

About the Brand

The customer is a leading multinational energy and utilities company based out of UK, which specializes in Energy Marketing & Trading, Distributed Energy & Power, and Exploration & Production businesses

Business Challenges

Complex and time-consuming change management cycle
Extensive IT involvement needed for making changes to a New Tariff Launch
Very slow time to market

Business Needs

Required a scalable technology solution-Self Service Portal to allow business users, content authors to make relevant updates and drive communication to the market for new Tariff Launch with minimal dependence on IT Change Management
Needed an agile solution which allowed multiple communication changes on-the-go across channels-print, email, sms etc

Solutioning proposed by Espire

After analyzing the existing system, our experts proposed migrating to Quadient Inspire Interactive Solution

Deployed an agile development methodology using Zone and Letter Type workflow to enable business users to easily carry out most of the changes in document production with minimized IT efforts
Workflow process defined-to ensure appropriate authorizations were in place before publishing
Standardized the content language and terms and conditions for documents-which can't be updated by users without further permissions
Role based authorization to ensure right users have access to make the right changes and go through the complete approval cycle
Centralized digital asset and template repository storage allowed the staff to easily access data
Seamless integration with digital archiving solutions provided easy retrieval of documents

Business Benefits

Empowered the customer to deliver seamless communications across all channels while reducing IT change reliance
Optimized workflows and ensured timely delivery of new Tariff communication
Time to launch new communications reduced from 3-4 weeks to 2-4 days
Enabled the brand to deliver personalized communications at scale
Rapid trouble shooting resulted in problem resolution in minutes
Reduced the content creation & publication lead times &improved the time to market

Tools & Technologies

Quadient Interactive

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