Data driven customer communication management solution using DOC1 technology for a global print industry major
The client was handling the credit card statement and promotional/information mailers through a huge time-consuming manual process. This often resulted in postage miss outs from the database resulting in poor customer satisfaction and inefficient customer reach.
Espire developed a centralised data-driven intelligent application for credit card statement creation. An automated print cycle, not requiring any manual interface was developed. A DOC1 application was developed with 26 adaptable templates to drive the dynamic data from the database which was printable at client site.
- Enhanced service level of its mail center
- Quicker turnaround time of its core business process
- Superior operational convenience, resulting from simplified application development, better control of veritable data and seamless document workflow
- DOC1's high-performance composition engine, resulting in better Customer Communication Management (CCM) functioning