Author : Meenakshi Verma
CoE - Salesforce
16/Mar/2020

Meenakshi is a certified Salesforce Consultant and has over 11 years of extensive experience expertise in data analysis, testing, developing & implementing solutions towards complex operational problems. Handling multiple mid-size and large projects, Meenakshi is proficient in automating business processes, process improvement, legacy migrations and new app development with expertise in Agile and Waterfall methodology.


Digital-first with AI: Why Salesforce Einstein is the go-to tool for brands

Artificial Intelligence has been silently performing tasks in the background by speeding up regular tasks as people are increasingly interacting with AI - be it with voice commands, product suggestions, automated photo & video tagging on social media, or accident alerts through map supporting applications. Today, AI is a part of most of user online activities and is enabling brands to empower customers by helping them make better, informed choices.

Global brands today are increasingly leveraging solutions with built-in AI support to meet & exceed modern customer expectations with automated call centers, customer service bots, digital marketing, or AI-built in CRM systems.

However, utilizing big data without productive insights and analysis to enable informed decision making is futile and it is here analytics supported by AI can help companies understand purchasing patterns, customer behavior, etc. and devise their business strategy around it.

Salesforce Einstein brings in seamless AI revolution

Think of Salesforce Einstein as a genius & super-fast mathematician you hire for taking charge of your data and data driven insights. Einstein has been developed by Salesforce as the AI for today's world fully integrated with Salesforce Customer 360. It acts as a progressive tool that learns with time and offers predictive forecasting & intelligent data analysis.

Salesforce Einstein is a power packed combination of advanced machine learning, predictive analytics, natural language processing (NLP), as well as smart data discovery. This helps Einstein equip business with right guidance and key intelligence to discover relevant insights for strategy and automated set of next best actions and tasks.

What's more? Organizations don't need to orchestrate any large-scale data gathering or data management models. Einstein not just reduces the need to allocate huge resources or data scientists but also allows businesses to simply build AI-powered applications and assistants.

Let's explore in detail about Salesforce Einstein's top features:

1. Einstein Discovery

In today's modern world, data is everything and we have become data hoarders. However, this quite often leads to clutter instead of valuable inputs to make informed decision. Einstein Discovery will delight data experts as this can easily process millions of data residing in multiple sources in minutes! Business can discover relevant patterns in their data through simple AI led insights for further recommendations and solutions for present challenges on the Salesforce platform itself.

2. Einstein Vision

Einstein's deep learning models allow for an intelligent image recognition to build deep learning models for every use case including Visual search, Brand detection & Product identification. This helps in increased sales and identifying brands and products as Einstein Vision helps you keep track of all conversations about your brand on social media and other digital channels.

3. Einstein Language

Einstein lets you not just understand customer sentiments on online channels but also help you build and equip your apps with natural language processing to better communicate with customers and understand their intent and expectations from the body of the text.

With Einstein Language, you can thus streamline your workflow, understand the feelings of your customers and automatically channelize enquiries. Einstein's voice assistant helps you deploy voice bots to easily receive daily briefings and drive your dashboards with regular updates.

4. Prediction Builder

Salesforce Einstein Prediction is custom AI for Admins without writing any code, just point, Click, Predict! Once set, you can predict and drive business outcomes with increased lifetime value and reduced customer churn by creating custom AI model. With Einstein you can create and display recommendations, activate automation, integrate predictions and action strategies to help both your customers and employees right from the app itself.

Deliver Superior CX with Einstein

Salesforce Einstein powered by its in-built artificial intelligence technology is helping brands to truly deliver to the promise of an impressive and delightful customer experience. Businesses can leverage Einstein to deploy AI in every aspect of their offering for the gains which is mutual both for brands and customers alike. Einstein is Salesforce's way of offering brands to leverage AI in order to make the lives of their customers better by delivering an enhanced digital experience and fluid customer journey.

As brands and marketers, you are ever engaged in solving critical business challenge for survival, business growth and enhanced productivity which requires you to evaluate, plan and deliver solutions that are effective, impactful and sustainable. With over 2 decades of expertise in managing digital journey for brands we can help you better understand and evaluate Einstein and how it can be a right fit for you to deliver to your business goals and leverage the platform for being successful.

You can reach our experts at Espire Infolabs for a quick consultation at www.espire.com/quick-contact. For any query, get in touch with us at markting@espire.com & subscribe to our blog to learn more for latest insights & updates.

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