Artificial Intelligence has been silently performing tasks in the background by speeding up regular tasks as people are increasingly interacting with AI - be it with voice commands, product suggestions, automated photo & video tagging on social media, or accident alerts through map supporting applications. Today, AI is a part of most of user online activities and is enabling brands to empower customers by helping them make better, informed choices.
Global brands today are increasingly leveraging solutions with built-in AI support to meet & exceed modern customer expectations with automated call centers, customer service bots, digital marketing, or AI-built in CRM systems.
However, utilizing big data without productive insights and analysis to enable informed decision making is futile and it is here analytics supported by AI can help companies understand purchasing patterns, customer behavior, etc. and devise their business strategy around it.
Salesforce Einstein brings in seamless AI revolution
Think of Salesforce Einstein as a genius & super-fast mathematician you hire for taking charge of your data and data driven insights. Einstein has been developed by Salesforce as the AI for today's world fully integrated with Salesforce Customer 360. It acts as a progressive tool that learns with time and offers predictive forecasting & intelligent data analysis.
Salesforce Einstein is a power packed combination of advanced machine learning, predictive analytics, natural language processing (NLP), as well as smart data discovery. This helps Einstein equip business with right guidance and key intelligence to discover relevant insights for strategy and automated set of next best actions and tasks.
What's more? Organizations don't need to orchestrate any large-scale data gathering or data management models. Einstein not just reduces the need to allocate huge resources or data scientists but also allows businesses to simply build AI-powered applications and assistants.
Let's explore in detail about Salesforce Einstein's top features:
1. Einstein Discovery
In today's modern world, data is everything and we have become data hoarders. However, this quite often leads to clutter instead of valuable inputs to make informed decision. Einstein Discovery will delight data experts as this can easily process millions of data residing in multiple sources in minutes! Business can discover relevant patterns in their data through simple AI led insights for further recommendations and solutions for present challenges on the Salesforce platform itself.
2. Einstein Vision
Einstein's deep learning models allow for an intelligent image recognition to build deep learning models for every use case including Visual search, Brand detection & Product identification. This helps in increased sales and identifying brands and products as Einstein Vision helps you keep track of all conversations about your brand on social media and other digital channels.
3. Einstein Language
Einstein lets you not just understand customer sentiments on online channels but also help you build and equip your apps with natural language processing to better communicate with customers and understand their intent and expectations from the body of the text.
With Einstein Language, you can thus streamline your workflow, understand the feelings of your customers and automatically channelize enquiries. Einstein's voice assistant helps you deploy voice bots to easily receive daily briefings and drive your dashboards with regular updates.
4. Prediction Builder
Salesforce Einstein Prediction is custom AI for Admins without writing any code, just point, Click, Predict! Once set, you can predict and drive business outcomes with increased lifetime value and reduced customer churn by creating custom AI model. With Einstein you can create and display recommendations, activate automation, integrate predictions and action strategies to help both your customers and employees right from the app itself.
Deliver Superior CX with Einstein
Salesforce Einstein powered by its in-built artificial intelligence technology is helping brands to truly deliver to the promise of an impressive and delightful customer experience. Businesses can leverage Einstein to deploy AI in every aspect of their offering for the gains which is mutual both for brands and customers alike. Einstein is Salesforce's way of offering brands to leverage AI in order to make the lives of their customers better by delivering an enhanced digital experience and fluid customer journey.
As brands and marketers, you are ever engaged in solving critical business challenge for survival, business growth and enhanced productivity which requires you to evaluate, plan and deliver solutions that are effective, impactful and sustainable. With over 2 decades of expertise in managing digital journey for brands we can help you better understand and evaluate Einstein and how it can be a right fit for you to deliver to your business goals and leverage the platform for being successful.
You can reach our experts at Espire Infolabs for a quick consultation at www.espire.com/quick-contact. For any query, get in touch with us at firstname.lastname@example.org & subscribe to our blog to learn more for latest insights & updates.
MORE FROM OUR BLOGS
Extended Managed Support on Salesforce & Service Cloud for Efficient Incident Resolution
Required efficient support with Salesforce for optimising processes, We Enhanced Managed Support on Salesforce & Service Cloud for incident management & automated the CDTR values at the case level for effective management and minimizing business efforts along-with Designed a configurable code for enhancing functionalities in the future.
Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal
Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal
Supporting & Building Digital Solutions for Improving Customer Experience
Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues, upgraded their E-commerce platform for delivering personalized customer experiences, deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
A Leading Offender Management Software Solution Provider Gains the Competitive Edge of Agility
The client is a leading provider of offender management product, catering to the Governments sector mainly to Canada, USA and UK. With the aim of becoming agile by automating the internal processes and modernizing the systems, the client decided to develop an application to assess their end-client’s business process environment.
Resource Fulfillment Solution On Force.com for A Recruitment and Staffing Major
The client is a part of a group that is the leading provider of Managed Services and Specialist Staffing expertise primarily in the UK, North America, Asia Pacific & mainland Europe regions. The group is ranked 2nd in the UK for staffing solutions and 6h in the world for recruitment managed services.
In recent years, the automobile industry has faced various obstacles such as supply chain disruptions, changing consumer preferences, and the rise of electric vehicles. To navigate these challenges and stay competitive, companies in the automobile industry need to adopt innovative solutions. In this article, we will explore the challenges faced by the automobile industry and how they can leverage the latest tools and technologies to navigate them.
A Complete guide to upgrade to sitecore xm cloud why when and how
Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences
Leveraging composable architecture to drive unforgettable digital experiences
A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.
Top 10 strategic technology trends for 2023 by gartner Part2
In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.
Top 10 strategic technology trends for 2023 by gartner Part1
The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.
Global Customers Served
Years of Experience in Digital Transformation & Total Experience
Speak to Our Digital Transformation Specialists
Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!