Up to 43% of visitors immediately navigate to the search bar when they visit a site, states recent research by Forrester.
The customers of today want all the goods and services with the tap of a button. Search Engine Optimization has emerged as a key marketing goal for brands to reach out to their customers and spread the word about their service offering. Improving the value of search results is emerging as a top goal for customer acquisition and retention.
The top challenges faced by marketers with Site search are :
- The lack of search tools and metrics to analyze search results
- Long search implementation cycles due to the dependence on website developers
- Advanced features like out of the box or personalized search options not available
- No feedback or analytics to measure incremental changes
As a Digital Transformation leader, Espire is helping leading businesses across industries implement digital search transformation and personalization to drive customer success and loyalty.
In this blog, we will discuss the top benefits of SearchStax and Sitecore integration for brands to drive exceptional digital experiences with enhanced search optimization and personalization.
1. Seamless Integration
With the rise in technologies, Sitecore is prioritizing the concept of Composable DXP, allowing marketers to easily integrate latest tools with their existing tech stack using APIs. SearchStax can be seamlessly integrated across the multiple versions of Sitecore using the Sitecore Search Package installed on Sitecore Panel. The Search Page installed can then be used as a Template.
2. Search Configuration
SearchStax’s easy to use interface empowers business teams to manage and improve search experience for customers across multiple touchpoints. The UX and API integration with the Sitecore DXP, reduces the dependence on IT teams and allows seamless deployments on-the-go without the need for extensive coding.
3. Access to Search Experience Analytics
Analyzing search results helps marketeers to understand which keywords are getting traction and how to customize the keywords further for driving a targeted search experience. With dashboards and access to multiple reports, SearchStax acts as a go-to solution for brands to determine the top search terms, click through rates or search without results. SearchStax’s power search models prompt intuitive search recommendations for greater search optimization.
4. Search Relevance
Search rankings vary from field to field. Marketers need to determine and design rules and triggers for search optimization to drive personalized results for the users. Promotions for relevant content catering to their service offerings can also help in achieving top rankings in their field. SearchStax helps marketers analyse search results by prompting keywords as per the search relevance and defined rules/triggers.
5. Search Feedback
The dearth of Search feedback has been a pain point for marketers across industries for the last decade. With SearchStax’s feedback dashboard, marketers can identify and measure the impact of their search optimization with net promoter score and feedback.
Seven Facts to remember during SearchStax & Sitecore Integration:
- Separate Page to configure SearchStax index in Sitecore
- Separate search studio app with all features
- Some Important Features are Boosting/promotions/rule/auto-suggest/stop words/synonyms/spell check etc
- Focus on Search key level tracking
- Check for High availability and no field limit
- Check the ready-made search option or custom search page
- No additional pre-requisites skills required for developer
Start your SearchStax and Sitecore Integration with Espire in just 2 business days!
Site search is 1.8x more effective at producing conversions, states a recent Forrester research.
Espire’s talented team of professionals help businesses seamlessly integrate SearchStax and Sitecore in just 2 business days, empowering them to begin their search optimization and personalization journey. With over two decades of experience behind us, we are helping brands by delivering agile total experience solutions for their digital transformation initiatives to drive lifetime customer value and loyalty.
Get in touch with us for a free assessment > here
For more queries, get in touch with us at firstname.lastname@example.org
MORE FROM OUR BLOGS
A Complete guide to upgrade to sitecore xm cloud why when and how
Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences
Leveraging composable architecture to drive unforgettable digital experiences
A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.
Top 10 strategic technology trends for 2023 by gartner Part2
In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.
Top 10 strategic technology trends for 2023 by gartner Part1
The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.
Agile tech solutions and agile mindset foundation of future ready and resilient businesses
The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.
Role of data analytics to drive customer acquisition and maximize return on campaigns
Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.
Sitecore Symposium 2022 Check out latest updates and announcements
Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.
Sitecore managed cloud drive digital experiences at scale with cloud
Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.
Global Customers Served
Years of Experience in Digital Transformation & Total Experience
Speak to Our Digital Transformation Specialists
Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!