Author : Marketing
Marketing
22/Dec/2021

Espire Infolabs is a global technology services company empowering businesses to drive growth with their customer experience and content services including digital content management, customer communication management, and content collaboration combined with integration, cloud, enterprise solutions, analytics, and robotic process automation.


Espire Infolabs enhances search experience for ACU, wins SearchStax Partner Excellence Award 2021

The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions. Read the full feature on SearchStax’s website > here!

Over the last two decades, Espire Infolabs has been assisting leading brands fast-track their digital transformation journey with scalable Total Experience solutions to drive business innovation and growth.

When we began our engagement with ACU, they wanted to transform their search experience for staff, students and prospective students & drive improved digital conversions and better business outcomes.

Espire enabled ACU seamlessly integrate their Sitecore platform with SearchStax SearchStudio to achieve greater personalisation and substantially improve search experiences for the end users. Our agile solution reduced development time and the cost of site search, with a provision for marketers to review analytics for searches and create a search optimization strategy.

Driving Search Personalization to Achieve Greater Business Outcomes

Espire transformed the search experience for staff & students for ACU by implementing SearchStax's SearchStudio solution, to drive enhanced experiences across digital touchpoints.

By adopting a comprehensive search optimization and personalization approach, we delivered the following business results:

  • Besides data, rich search analytics provided very useful insights
  • Controlled & Improved search relevance enabled marketing team to tailor search & exceed user expectations
  • Configured search without coding proved very cost-effective for the business
  • Improved digital engagements led to improved brand recall
  • Implemented search in more areas with API calls
  • Some top weekly highlights of the positive business impact due to Optimized Search:
    • Total Searches increased to 10.6K
    • Click Through rate increased to 51.1%
    • Reduced 'No- results' to 3.2%
    • Search exits were reduced to only 25.4%

SearchStax + Sitecore + Espire = Exceptional Digital Experiences!

Improving digital search experiences across customer touchpoints is a sure shot way to enhance conversions and business growth. SearchStax can be seamlessly integrated with Sitecore using API’s, which empowers the marketing team to optimize search across all customer touchpoints without the dependence on extensive coding and IT professionals for carrying out deployments.

SearchStax’s power search models help marketers determine the top search terms, click through rates or search without results to design personalized search recommendations for driving greater customer experience. Our talented team of professionals help businesses seamlessly integrate SearchStax and Sitecore in just 2 business days, empowering them to increase their customer conversions significantly with intuitive search optimization and personalization.

In our latest on-demand webinar with SearchStax, we share Espire’s step-by-step approach for brands to create a unique search optimization and personalization strategy. Know more> https: //www. espire.com/webinar/building-tomorrows-brands-with-enhanced-digital-search-transformation-and-personalisation

Creating Super Engaging Digital Experiences in 2021 to Unlock Greater Growth

With over 2 decades of experience behind us, Espire has been helping leading brands exceptional scalable digital experience solutions to unlock greater growth.

For more queries, get in touch with us at marketing@espire.com.


MORE FROM OUR BLOGS

Accelerating digital experiences with powerful ui ux for leading industries

UI & UX has emerged as a mainstay when it comes to offering an engaging and easy-to-navigate website/user interface to users. A careful UI/UX design strategy can help in transforming the way organizations interact with their customers as well as their employees by making the platform more streamlined, agile, proactive, easy-to-use and intuitive. Moreover, it can help in increasing user retention, engagement, conversion rates and eventually better ROI.

Espire infolabs enhances search experience for acu wins searchstax partner excellence award 2021

The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions.

Sitecore composable dxp multiexperience solutions for driving greater business outcomes

Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale. Sitecore is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform to deliver total experience solutions at scale. Enterprises are prioritizing their move towards delivering multiexperience solutions to drive impeccable staff and customer experience.

Sitecore ordercloud top features and benefits for driving exceptional digital experiences

Sitecore’s OrderCloud is an API-first headless cloud platform which empowers brands to streamline key business operations like efficient order management, marketplace application integration and driving eCommerce experiences for customers. It seamlessly integrates with your brand’s existing technology stack to drive targeted customer communications and digital experiences across multiple touchpoints

Searchstax and sitecore the top integration benefits for search optimization and personalization

SearchStax can be seamlessly integrated across the multiple versions of Sitecore, which enables brands to drive exceptional digital experiences with enhanced search optimization and personalization. Search Engine Optimization has emerged as a key marketing goal for brands to spread the word about their service offerings and acquire new customers

Sitecore composable dxp future proof your business with end to end digital experiences

Marketing strategies in 2022 and beyond would be focused on seamless integration of technology platforms, cloud adoption and upgrading the tech stack for greater agility and resilience. Sitecore Composable DXP has emerged as a leading Digital Experience Platform for brands to drive impeccable digital experiences at scale

Top 5 considerations before choosing a content management system to drive memorable experiences

With the right CMS, businesses can optimize, manage and publish content on all digital screens from a single, centralized content hub to provide a seamless customer experience on their preferred customer platform. Brands should focus on delivering a consistent brand experience across various touchpoints to remain ahead of their competitors

Sitecore send top 5 features to drive powerful digital experiences across touchpoints

Sitecore Send, is a latest offering by Sitecore which empowers marketers to drive targeted and contextual communications by leveraging visitor’s data. With a beautiful design template and an intuitive drag-and-drop interface, Sitecore Send simplifies email creation and delivery, enabling marketing professionals to drive customer interactions at scale across all digital channels.

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!