Author : Shariq Imam
Vice President - Sales (UK)

To be customer facing, engaging consultant with a keen ability to think strategically, listen to and understand clients' needs and concerns. Brand positioning, Company profiling for prospective clients. To offer solutions that has a deep impact on the clients business. Strong Domain Knowledge across European Market probing for client requirements within IT & Infrastructure Management Services.

Covid-19 & Impact on Insurance: The Need to Drive Enhanced CX

Customers approach insurers at the time of need, loss and crisis - this is more critical than ever considering the COVID-19 outbreak the world is dealing with. Therefore, streamlining a customer experience strategy for the insurance sector assumes greater importance as customers require a simplified and hassle-free process in these testing times.

Present Challenges

Given the need for insurers to adopt digital transformation, insurers are still lagging in their approach towards digital innovation and delivery of personalized solutions. Most insurers are still struggling to modernize their complex and disjointed legacy systems with data pertaining to customers, contacts, claims, policies, and communications spread across multiple devices and systems. All this leads to a pain-staking slow service delivery and frustrating customer experience, converting into a high churn rate.

COVID-19 is going to be a litmus test for most enterprises, especially, the digital laggards. The present crisis demands enterprises that are digitally sound across all their product and communication life cycle traversing brand awareness, to product/service delivery and purchase as well as customer support.

According to a study by J.D. Power, while price remains a dominant factor for measuring the quality of customer experience, online and offline customer interaction, billing and payment, policy offerings and customer support among others are emerging as important factors to satisfy customer expectations.

In the preceding blog we have discussed how customer experience transformation is crucial for insurers and what it means for them. In this blog, we will delve deeper into the customer journey of an insurance buyer and what are the key customer focus areas where insurers generally lag and where they need to deliver.

Customer Experience Focus 1: Branding & Awareness Phase

Insurers need to proactively improve customer experience right from the branding & awareness phase. In the present scenario, instead of insurers looking to drive demand and initiate communication, customers themselves seek coverage out of necessity and sometimes desire, with change in personal situation triggering them to enter the awareness phase.

Insurers thus need to promote their products and services to customers more proactively, instead of being passive in their relationship. Insurers need to take ownership, design products and interact with their customers for comprehensive risks and the need to guard against them.

How insurers are using advanced analytics to improve retention rates

Customer Experience Focus 2: Purchase Phase

Growth of digital channels has changed the traditional purchasing platforms for customers as more and more of them tend to prefer digital and remote channel options to interact and finalize transactions. Insurers need to be present across all channels and offer customers the option to make their purchasing decisions across all digital platforms including company website, social media and comparison portals, with highly personalized offerings, tailor-made to the specific need of every individual customer. Customers today place high importance and prefer insurers who offer them ease of experience and flawless customer journey.

Apart from a robust digital solution and superior personalization capabilities, insurers need to take an extra step in reaching out to customers before the need arises with a tailor-made product that is both relevant and inspiring. The need is to design a balanced mix of high-volume digital interaction and personalization at the individual level.

Customer Experience Focus 3: Support Phase

Support is the most critical aspect for insurers as this does not create loyalty but also brings in new customers. Insurance claims and settlement process forms critical element in the customer experience delivery as customers do not simply want their needs to be met but also some empathy to come out of a tragic and crisis circumstances. Insurers, here, need to be not just quick and fast but also personal and relevant.

Customers apart from quick and stress-free access to the company seek a counsel and supportive organizational interface that interacts with them across all possible digital channels- including over email, chat, mobile or even self-service. Insurers must ensure a quick, seamless and individualized claim settlement and payment processing.

Finally, to enable an efficient customer experience strategy, insurers need to streamline their internal operations, automate their processes and leverage cutting edge technologies at every stage of the customer journey. Adapting to unique needs of customer with an awe-inspiring experience creates avenues for on-boarding loyal customers and, more importantly, brand ambassadors for the organization.

And what more? COVID-19 has given you all the opportunity to test, validate and ensure the reliability of your digital transformation and customer experience initiatives. Its time to not lag but is time to lead!

At Espire, we stand together with our client helping them deliver above par CX transformation in their journey to digitally transform their services. Espire is enabling Insurance companies worldwide to revamp their digital experience management and CX strategy, resulting in up to 20-30% increase in revenue through new digital channels.

You can reach our experts at Espire Infolabs for a quick consultation at For any query, get in touch with us at & subscribe to our blog to learn more for latest insights & updates.


Crafting Bespoke Claims Handling System for a leading UK based Insurance brand to enhance Customer Retention

A leading UK-based Insurance brand dealing primarily in claims business, which specializes in employer's liability and third-party insurance coverages for over 100 years now.

Product Development and Application Modernization of Pension Administration Suite on Oracle ADF 11g

The client’s current PAS application is built on Oracle Forms & Reports, client needed to modernize the current PAS with the latest technology stack, i.e., Oracle (Application Development Framework) ADF. The project also included the requirement to upgrade the current backend database built on Oracle.

Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal

Delivering Consistent And Compelling Customer Communication With Self Serve Communication Portal

Upgrade and Support of Financial Portal based on SAP Business Object Technologies for a Global Engineering Conglomerate

The client is an engineering, sciences and project delivery firm, based in Australia. The client wished for its financial reporting portal to be updated immediately. Its existing financial portal was to be enhanced and standardized so that the reporting was consistent and well linked across various regions and business units

A Complete guide to upgrade to sitecore xm cloud why when and how

Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences

Leveraging composable architecture to drive unforgettable digital experiences

A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.

Top 10 strategic technology trends for 2023 by gartner Part2

In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.

Top 10 strategic technology trends for 2023 by gartner Part1

The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.

Agile tech solutions and agile mindset foundation of future ready and resilient businesses

The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.




Global Locations




Global Customers Served








Technology Partnerships




Years of Experience in Digital Transformation & Total Experience

Speak to Our Digital Transformation Specialists

Let's get you started on the digital-first & transformation journey. Reserve your free consultation or a demo today!