Composable DXP: Deliver contextual digital experiences to bolster business growth

The COVID-19 pandemic elevated the importance and urgency of digital experience management and delivery and reignited the importance of digital transformation. Most brand leaders are often struggling with the usability, scalability and uptime of their DXP systems, due to the spikes in traffic and growing demands of the digital channels.

Gartner describes a DXP as an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.

Composable DXP has completely revolutionized the entire DXP landscape, allowing brands to decompose and create a technology stack which is well-suited to their dynamic business needs. Composable DXP supports brands in accelerating their digital transformation initiatives in the following ways:

Marketeers can use transformational tools like AI and Machine Learning to deliver consistent and contextual communications throughout the customer journey
They can leverage an omni-channel approach to reach out to the customers across multiple devices at the right time
By integrating with marketing automation and personalization tools, composable DXP helps brands drive targeted campaigns based on customer preferences and business data

Composable dxp deliver contextual digital experiences to bolster business growth

The future of DXPs is completely customizable, cloud native with an API-first approach, which maximizes the speed of campaign executions. In this blog, we will discuss the core capabilities of a composable DXP.

1. Content Services

Creating and managing content for driving multi-channel customer communications is necessary for driving customer engagement. A headless content management system forms the bedrock for composable DXP, which simplifies content creation and optimization process, making content deployment faster across multiple customer touchpoints.

In our webinar with Contentful, industry experts share the host of advantages of headless CMS to build better end-to-end digital experiences for 2021 & beyond. Watch the webinar on-demand > here

2. Customer journey mapping

Customer journey mapping is important to analyze customer preferences and deliver personalized communications across touchpoints

3. Customer data management

A CDP platform helps centralize customer data to help brands get a complete 360-degree view of the customer, to drive targeted marketing campaigns for greater upselling opportunities.

4. Search, navigation and insight

Website search, navigation and insights help brand marketers optimize website performance and transform user experience.

5. Commerce

Commerce platforms like OrderCloud, Salesforce or shopify help brands drive intuitive purchases throughout the customer’s journey to enhance customer’s buying experience and give a transparent view of the sales funnel.

6. Digital Asset Management

Digital asset management platforms act as a centralized library of digital assets like images, audio and video files, documents etc, allowing relevant departments to easily access and deploy the digital content at scale.

7. Marketing Automation

Marketing Automation helps brands drive automated campaigns at scale to drive greater customer engagements and greater ROI.

Espire’s Composable DXP Approach for brands

According to Gartner, organizations using composable DXPs can deliver new features up to 80% faster than organizations using traditional suites.

Composable dxp deliver contextual digital experiences to bolster business growth2

Espire leverages a wide range of tools and technologies to build a composable DXP solution, helping brands drive targeted marketing campaigns to attain business outcomes. Some of the benefits of deploying our modular stack-based approach are:

One Content Infrastructure i.e. Contentful or Sitecore
Faster Time to Value Architecture
Low Risk on Experiments & Iterations
Improved Agility with Faster Deployments

Espire can help your brand build a future-proof tech stack, which is in line with the dynamic business requirements and deploy a composable DXP architecture to help you deliver contextual user experiences across all touchpoints. To know how we’re delivering impeccable digital experiences, get in touch with us at marketing@espire.com

MORE FROM OUR BLOGS

A Complete guide to upgrade to sitecore xm cloud why when and how

Sitecore XM Cloud's composable architecture allows organizations to create and manage personalized digital experiences for their customers, increasing engagement and conversions. With its cloud-based delivery model, Sitecore XM Cloud eliminates the need for organizations to maintain on-premises infrastructure, providing a cost-effective and secure solution for managing digital customer experiences

Leveraging composable architecture to drive unforgettable digital experiences

A composable architecture allows the application to adapt to the speed of business while enhancing responsiveness and scalability, paving the way towards driving greater business growth. In our latest blog, we share the benefits of leveraging a composable microservices-led architecture for business applications.

Top 10 strategic technology trends for 2023 by gartner Part2

In our first blog on Top 10 Strategic Technology Trends for 2023 by Gartner, we had discussed the top 5 technology trends that will enable businesses to offer customized experiences to the end users for better engagement, ROI, conversion, and sales. As a concluding part of this 2 series blog, we will enlist and discuss the next 5 disruptive tech trends to be witnessed in 2023 such as Wireless value realization, Superapps, Adaptive AI, Metaverse and Sustainable technology.

Top 10 strategic technology trends for 2023 by gartner Part1

The pace of change is accelerating, driven by emerging technologies such as artificial intelligence, the Internet of Things, big data and blockchain-all of which are changing how we work, live, and manage our businesses. In this blog, Part 1 of the top 10 strategic technology trends for 2023, we will be exploring the top 5 trends identified by Gartner, which can significantly contribute to your success story.

Agile tech solutions and agile mindset foundation of future ready and resilient businesses

The Agile technologies help employees become self-sufficient and motivated to work more collaboratively & deliver ROI-driven solutions while eliminating the constant need for supervision and micro-management to achieve goals.

Role of data analytics to drive customer acquisition and maximize return on campaigns

Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Sitecore Symposium 2022 Check out latest updates and announcements

Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.

Sitecore managed cloud drive digital experiences at scale with cloud

Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.