The ongoing pandemic has put a spanner in the way businesses operate-with physical distancing and contactless transactions emerging as a reality, a brand’s digital presence has become a key determiner of success.
It has completely transformed the way people across the globe interact with a brand, carry out transactions, choose their modes of communication and even get their issues addressed.
All doubts regarding the adoption of digital transformation have been put to rest and business leaders are now wondering how to optimize their digital transformation investments in the right direction.
According to a poll by McKinsey, CIOs say that COVID-19 has accelerated their digital plans by as much as a decade in a matter of months.
Digital transformation has been on the rise, but it is often seen that brands tend to fail in their efforts or remain clueless on how to reap business benefits from it. Digital transformation combines a whole set of technological transformation that is triggered through disruptive tools encompassing AI, ML, Robotics, Automation, Data Analytics as well as digitization and digital content management among others.
So, the question is to find out the areas of priority for digitally transforming your organization. And here, digital content management being the customer facing identity of any brand must assume priority.
Prioritizing a Hybrid Headless CMS to future proof your Digital Transformation Strategy
A Hybrid headless CMS has a futuristic capability that offers unique proposition to your brand in the digital content management space and can help you future proof your digital transformation strategy in 2021 and beyond.
2019 Gartner Magic Quadrant for Web Content Management included Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery as one of the key functionalities for existing WCM solutions.
In this blog, we will discuss some of the prominent offerings of a hybrid headless CMS for your brand.
1. Seamless Omni Channel Delivery
Headless CMS is the latest state-of-the-art technique in the CMS space, where content development (i.e. the body/back end) is separated from the presentation layer (i.e. the viewing platform/front-end). Headless CMS empowers businesses to be more responsive and flexible in reusing and remarketing content and delivering it across all the channels without creating any disorientation.
The API-first approach, allows developers to concentrate on their core functionality, while leveraging API to communicate with other functions. Contentful’s Headless API-based Content Platform helps marketeers store the content separately from the code used to build the presentation layer, thereby, allowing them to manage all their content seamlessly on a single platform and share it across multiple channels and devices for easy accessibility,
In an omnichannel multi-experience scenario, headless CMS delivers content that is no longer restricted to just one device or form of presentation. It gives customers the flexibility to initiate their transaction and brand journey, both offline and online.
Any investment in hybrid headless CMS today will turn out to be a long-term & profitable spend- with a longer content life span and reusability of the content with the evolving technology and platforms.
Read more about headless CMS and know the difference between traditional, hybrid and decoupled CMS
2. Impressive Customer Experience and Time to Market
Separation of the front-end from the back end gives your content the flexibility and independence from the front-end design limitations. Headless CMS, being technology agnostic, helps in accelerating the production process and designing a reliable and responsive UX (user experience) across all channels, while delivering an impressive customer experience and ensuring faster time to market.
Sitecore’s Experience Edge, a SaaS platform, allows marketers to deliver content at-scale across multiple customer touchpoints. With latest tools and features, brand marketers will be able to quickly create and drive exceptional digital experiences to build lasting customer relationships and enhance customer engagement.
3. Future-proofing your Websites
Headless CMS architecture allows businesses to save both time and money by future-proofing websites- redesigning and upgrading them without re-implementing and restructuring the entire CMS. It offers an architectural framework that not just meets your present requirements but also helps you to adopt any technological developments flexibly in the future.
4. Centrally Controlled Framework
A headless CMS offers a seamless workflow and gives you the ability to have complete control over your entire content management system. It is designed to ensure that you can centrally control different users and manage their rights to eliminate any redundancy and inefficiency in storing, managing and using an ever-growing content repository. You can easily execute multiple campaigns from a single vantage point and deliver your content seamlessly across multiple channels.
How to have the Edge
Staying ahead of competition, facing the challenges of the ongoing crisis and meeting the elevated digital demands of customers requires you to deliver digital transformation on-the-go. Your digital content management has a direct interaction value with your customers, shifting to the headless CMS model is a critical step which will allow your business beat the competition and adapt to the changing market trends.
Espire partners with leaders in headless CMS space including Contentful & Sitecore with multiple projects delivered for global locations and clients across multiple industries. We are enabling digital transformation & personalization by crafting awe-inspiring Customer Experiences. Reach us at firstname.lastname@example.org for any further queries or schedule a call back for your implementation needs.
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