Application Development of Marketing Analysis Tool

Business Challenges

A market leader in document solutions looked-for tools and processes which can be used to evaluate market around the globe. The training department of the client required a tool to conduct trainings on market analysis of their current client base. The requirement was to provide the actual assessment of the target customers and needs for marketing.

Business Solution

We developed an online application using Java Enterprise edition, which enabled users to enter different parameters and generate a quadrant chart to portray the current market potential of each customer.

Business Benefits

  • Ability to come up with an aggressive marketing plan based on reports generated
  • Analytical functions would eventually provide faster time to market
  • High ROI due to easy availability of market data analysis
  • Time-efficient and Lower training costs

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