Author : Anand Singh Bhandari
Director - Business Analytics
11/Feb/2020

Anand heads the Business Intelligence practice for Espire, playing the lead role in establishing best practices and our roadmap for a robust BI practice. He ensures development and implementation of frameworks for rapid project deployment and capability enhancements in the group.


Power-up your CX strategy with Messagepoint's AI-driven Content Intelligence

AI can improve the delivery of your messages by tailoring your approach. It helps narrow down the right audience for a message and predict where that audience is looking, and when they're looking, so that messages are more effective - Forbes.

With the dawn of this digital age, brands are increasingly focussing on elevating their CX using AI. Intelligent approaches to content management allows businesses to offer personalised experiences that customers are increasingly expecting - at every single step throughout the customer/buyer journey.

With the growing relevance of AI & content intelligence, Messagepoint Content Centricity 2020 has been recognized as a premier event on Customer Communication Management (CCM) and Customer Experience (CX) space. This year's event focuses on 'Transforming customer experience with intelligent approaches to content management' and will address the challenges that brands face in modernizing their customer communications.

Espire is elated to be a proud sponsor of the Messagepoint Content Centricity 2020, with expertise in AI/ML to craft awe-inspiring CX for brands and empower customers with relevant & personalized communications. The conference commencing on 26th February will be hosted at the beautiful JW Marriott Orlando, Grande Lakes resort, in sunny Florida!

Messagepoint content centricity 2020

The event will feature sessions on the rise for Content Intelligence and how brands can harness the power of AI and digital technologies to overcome hurdles that prevent them from achieving content centricity. The conference will also discuss how brands must focus on the content within their communications to optimize CX - and how it needs to be managed, authored and optimized to enable an effective omni-channel communications strategy.

Messagepoint Content Centricity 2020 will feature veteran industry leaders to talk about the challenges and latest trends in AI, digital transformation, regulatory content management, customer communications and marketing.

Espire is a key service provider partner of Messagepoint, helping customers to leverage the platform’s extremely robust and seamless content management capabilities.

"In a span of four years, the Espire and Messagepoint partnership has crafted several success stories - including one involving an American worldwide health services organization and another on UK based Insurance organisation. The health major is also considered as one of the 500 most admired firms in the world. The brand was handling voluminous amounts of communication, and they wanted to reduce their dependence on IT while ensuring that all communication ensuing from their end was contextual and personalized," says Director, Customer Experience Management - EMEA.

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