Author : Vikas Kumar
Director - Customer Experience, Espire | Sitecore MVP 2021

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.

Personalization : The new game changer with Sitecore and Salesforce driving the engine

Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual visits into qualified leads. Brands more than ever are concerned to provide a more personal feel to engage the customers in order to attract them for conversion and loyalty.

It is here the concept of personalisation has arrived with websites getting more and more customised and personalised for better customer experience (CX). Personalised websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention.

But how is personalisation put into place by brands? Are there platforms that assist them to create user tailored websites?


Sitecore Experience Manager and Salesforce Marketing Cloud

There are various personalised digital experience service providers offering the required solution. The global leaders providing personalisation services are Salesforce (CRM space) and Sitecore (CMS space) which have very recently joined hands to provide an integrated solution.

Sitecore’s industry-leading content management and experience platform solutions integrated with Salesforce Marketing Cloud deliver powerful personalized digital experiences. Salesforce Marketing Cloud creates a 360-degree analysis of customer’s behavioural patterns, buying preferences and real-time interactions to predict their future course of action. These insights act as strategic barometer for brands to drive customer engagement on the websites. Precise audience segments are created by determining the optimal journey of specific customer helping in automated content targeting.

Sitecore Experience Manager (industry leading CMS) and Sitecore Experience Platform got integrated with Salesforce Marketing Cloud . With these products getting combined it has made the task of brands easier, efficient and time saving as Salesforce content builder can now have access to Sitecore assets such as content and images with Sitecore Connect software. The powerful combination of Sitecore CMS and Salesforce Marketing Cloud gives marketers the ability to deliver 1:1 personalisation at scale.

A win-win situation for Businesses

Brands with access to both Sitecore and Salesforce can now streamline their digital marketing strategy giving them faster time-to-market as teams access content and images to power smarter, more relevant campaign. Sitecore and Salesforce together will provide a greater level of personalisation by building additional layers of information from both the platforms into customer data sets. Personalised content, hence created, drives greater engagement and conversions at higher rates than before.

Targeting potential customers by studying the engagement process throughout the spectrum of brand experience has become as effective as ever. Together the two platforms- Sitecore and Salesforce can help website personalisation through creation of a centralised marketing hub, with an ability for contents to be shared between them, enhancement of data pipeline and enhancing customer journey capitalising deeper data sets.

The biggest victory in terms of conversion, due to combination of both platforms, is the real-time connections with customers as they crawl the website by providing them personalisation with true precision.


Optimized data and content management with Azure-based solutions for a leading Singapore-headquartered transshipment hub

The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla. They required a strategic technology partner to carry out Azure migration and eliminate on-premise hosting environment. They also needed managed support services for monitoring website up-time and efficient incident management.

Developed Automation Testing Framework for Sitecore Application to Improve Operational Efficiency

Espire created automated scripts for their daily regression suite for improving operational efficiency & Successfully integrated the automation testing framework with the Sitecore application for easily identifying the CX problems faced by the customers

Designed a DXP Platform to Enhance CX for a UK-based Integrated Marketing & Communications Company

A leading UK-based integrated marketing & communications company which assists businesses in brand deployment, digital transformation, marketing communications and driving customer experience across all digital channels, One of the primary challenge sighted by the client was an absence of an Intranet Portal, which would act as a scalable DXP solution to onboard as many clients as needed

Insurance claims management system top 5 ways to maximize business growth

Insurance companies have been struggling with disparate systems and outdated claims processes for decades. Leveraging claims management software can help brands in the insurance industry automate manual processes and optimize workflows, while improving staff efficiency and reducing operational costs

Top 5 reasons how sitecore experience edge enhances content delivery and digital experiences

Sitecore Experience Edge is a revolutionary SaaS-based platform with headless content delivery capability, which will help brands drive engaging digital experiences and maximize revenue growth. Aimed at improving content delivery across touchpoints, Sitecore Experience Edge does not add any architectural complexity, maximizing both marketing and IT efficiencies

Mitigating the problem of unallocated cash in insurance industry with digital transformation

Businesses in the insurance sector need to deploy agile technology solutions to reinvent complex operational processes and adopt an aggressive strategy for the efficient management of unallocated cash, to strengthen their credit position and build lasting customer relationships

How sitecore dxp platform can help banking and financial sector to drive future ready digital

As more and more brands in the banking and financial sector are adopting a ‘phygital’ operating model, it has become imperative for them to get a 360-degree view of their customer behavior across touchpoints to drive contextual communications catering to their dynamic needs. In this blog, we discuss how the Sitecore DXP Platform is helping brands in the BFSI sector drive personalized digital experiences across touchpoints to bolster growth.

Subscribe To Our Blog

By clicking on "SUBSCRIBE NOW" you acknowledge having read our Privacy Notice.