Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual visits into qualified leads. Brands more than ever are concerned to provide a more personal feel to engage the customers in order to attract them for conversion and loyalty.
It is here the concept of personalisation has arrived with websites getting more and more customised and personalised for better customer experience (CX). Personalised websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention.
But how is personalisation put into place by brands? Are there platforms that assist them to create user tailored websites?
Sitecore Experience Manager and Salesforce Marketing Cloud
There are various personalised digital experience service providers offering the required solution. The global leaders providing personalisation services are Salesforce (CRM space) and Sitecore (CMS space) which have very recently joined hands to provide an integrated solution.
Sitecore’s industry-leading content management and experience platform solutions integrated with Salesforce Marketing Cloud deliver powerful personalized digital experiences. Salesforce Marketing Cloud creates a 360-degree analysis of customer’s behavioural patterns, buying preferences and real-time interactions to predict their future course of action. These insights act as strategic barometer for brands to drive customer engagement on the websites. Precise audience segments are created by determining the optimal journey of specific customer helping in automated content targeting.
Sitecore Experience Manager (industry leading CMS) and Sitecore Experience Platform got integrated with Salesforce Marketing Cloud . With these products getting combined it has made the task of brands easier, efficient and time saving as Salesforce content builder can now have access to Sitecore assets such as content and images with Sitecore Connect software. The powerful combination of Sitecore CMS and Salesforce Marketing Cloud gives marketers the ability to deliver 1:1 personalisation at scale.
A win-win situation for Businesses
Brands with access to both Sitecore and Salesforce can now streamline their digital marketing strategy giving them faster time-to-market as teams access content and images to power smarter, more relevant campaign. Sitecore and Salesforce together will provide a greater level of personalisation by building additional layers of information from both the platforms into customer data sets. Personalised content, hence created, drives greater engagement and conversions at higher rates than before.
Targeting potential customers by studying the engagement process throughout the spectrum of brand experience has become as effective as ever. Together the two platforms- Sitecore and Salesforce can help website personalisation through creation of a centralised marketing hub, with an ability for contents to be shared between them, enhancement of data pipeline and enhancing customer journey capitalising deeper data sets.
The biggest victory in terms of conversion, due to combination of both platforms, is the real-time connections with customers as they crawl the website by providing them personalisation with true precision.
MORE FROM OUR BLOGS
Extended Managed Support on Salesforce & Service Cloud for Efficient Incident Resolution
Required efficient support with Salesforce for optimising processes, We Enhanced Managed Support on Salesforce & Service Cloud for incident management & automated the CDTR values at the case level for effective management and minimizing business efforts along-with Designed a configurable code for enhancing functionalities in the future.
Supporting & Building Digital Solutions for Improving Customer Experience
Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues, upgraded their E-commerce platform for delivering personalized customer experiences, deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
A Leading Offender Management Software Solution Provider Gains the Competitive Edge of Agility
The client is a leading provider of offender management product, catering to the Governments sector mainly to Canada, USA and UK. With the aim of becoming agile by automating the internal processes and modernizing the systems, the client decided to develop an application to assess their end-client’s business process environment.
Role of data analytics to drive customer acquisition and maximize return on campaigns
Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.
Sitecore Symposium 2022 Check out latest updates and announcements
Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.
Sitecore managed cloud drive digital experiences at scale with cloud
Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.
Global Customers Served
Years of Experience in Digital Transformation & Total Experience