Author : Amardeep Kumar
Director - MCCCM

Amardeep heads the Multi-Channel Customer Communications Management (MCCCM) practice for Espire. He has overall 13 years of industry experience in various roles, with 9 of those being exclusively in the Customer Communications domain. He brings an in-depth knowledge of the latest advances in MCCCM tools and technologies, deployment procedures and best practices in MCCCM and, has hands-on expertise with leading MCCCM technologies from Pitney Bowes, HP, GMC & Doxee.

Why CCM solutions are indispensable for Modern Enterprises

With the evolution, acceptance and diffusion of digital technology every customer today is armed with powers that could never be imagined in a monopolized world. With a massive spread of smartphones and access to digital tools its now completely up to the consumers how they engage with their brand. Hence, CX experts need to be armed with a well-managed Customer Communication Management tools.

According to Gartner Customer communications management (CCM) is defined as the strategy to improve the creation, delivery, storage and retrieval of outbound communications, including those for marketing, new product introductions, renewal notifications, claims correspondence and documentation, and bill and payment notifications.

Benefits of an integrated CCM solution

CCM involves processing of large volumes of all incoming and outgoing communications with businesses and its customers. An integrated CCM solution leads to automating such communication and seamlessly connect them to work process. A successfully integrated CCM solution leads to mass creation and distribution of these correspondences.

With CCM onboard it helps organization to send personalized and targeted content in every correspondence by storing and retrieving data from multiple sources as and when required. Such solution offers multiple channels of communication by producing many outputs and formats from one input. CCM onboarding helps reduce error and lead to compliance by letting customers fill in forms digitally. It also helps in managing any branding changes across organization quickly and effectively by maintaining visual and thematic consistency across all communications.

Adopting the new CCM capability

For every banking and financial institution documents, forms, correspondence and statements form a vital source to interact with customer but with changing times they need to move ahead of old correspondence tools and move towards digital forms, electronic signatures and interactive documents. Hence, there is a demand for such CCM capability that not only works faster but readily adapts to the needs of modern customers. Creating a great customer experience is an imperative to retain your customers who no more want to be just treated as a number. Creating hyper-focused correspondence by offering what they want and providing information they need has become critical to remain relevant amidst competition.

Centralized CCM Advantage

Real-time, multi-channel and interactive communications can dramatically lead to improvised CX through a centralized CCM platform in various ways. Leading CCM integrations create hyper-personalized real time contextual communication across multiple channels. Hence you give your customers the option to engage with you through a platform of their choice. A centralized CCM solution leads to seamless onboarding with contextual well populated digital forms, electronic signatures and likewise.

A centralized CCM system ensures the delivery of a seamless brand experience for the customer regardless of the medium. An integrated and centralized CCM solution automates customer communications across multiple channels. Hence, an integrated centralized CCM software helps employees focus on critical communication resulting in reduced cost, higher ROI and revenue growth.

Adoption of customer communication management leads to reduction of IT costs as it offers business users with self-service capabilities allowing them to make marketing changes in communication without the need of any IT intervention. It thus leads to faster time to market as documents are processed in real-time. It also leads to centralized governance of content ensuring consistent management across the enterprise - maintaining legal and regulatory compliance across all communications in the company.

Getting over departmental silos - Way Forward

Operational inefficiencies, huge costs, delay and mistakes are some of the problems associated with organizations who have not yet opted for a centralized CCM solution but have separate departmental silos and teams for digital, print, mobile and web. Hence the need of the hour is to eliminate such silos with a centralized CCM integration. Many organizations including banking and financial services, insurance even today are working on print centric model designed 15-20 years ago. Enabling a seamless multi-channel CX strategy lies at the heart of adopting centralized CCM solution.

Espire being a digital and CX transformation expert is enabling leading banking and financial institutions, as well as insurance companies worldwide, to take complete charge of the complex customer journey. Our extensive capabilities in customer communication management have helped global businesses overcome challenges they face in various stages of their CCM strategy, such as pre-processing, document composition, post-processing, production set-up & post-production and communication delivery.


Designed a self-service portal to improve time to market for a leading European Insurance Holding Company

Espire set up a Service Portal using Quadient Interactive for a leading Insurance Company in Europe - that focuses on Customer experience & driving personalized communication, which provided interactivity to the service agents in updating the documents whenever required by directly using the service portal.

Delivering multi-channel personalised CX for a leading government-owned electricity & gas distribution company in Singapore

A leading government-owned electricity and gas distribution company in Singapore, which specializes in providing sustainable energy solutions to all its customers required to upgrade OpenText Exstream from v9 to v16 for facilitating seamless customer communications across all touchpoint, needed to upgrade all supporting components like Exstream Designer, Design Manager, License Server, Live Editor and Command Center for efficient support, patches and upgrade

Delivered a New Tariff launch portal to fast-track customer communication across channels for a leading multinational energy and utilities company

The client was looking for Self Service Portal to allow business users, content authors to make relevant updates and drive communication to the market for new Tariff Launch with minimal dependence on IT Change Management with an agile solution which allowed multiple communication changes on-the-go across channels-print, email, sms etc.

Enabling Seamless Cross-Channel Customer Experience for a Global Telecom Service Provider

The brand was using Pitney Bowes Legacy CCM suite for generating utility bills for >100, 000 customers, segregated in 9 bill cycles. Changing business requirements demanded an automated bill generation mechanism, existing application unable to manage communications for a large customer database, leading to reduced data credibility, 'miss-outs' and communication delays

Manufacturing insights technology solutions for the manufacturing sector to achieve total experience

Manufacturing companies can maximize their growth potential by investing in scalable technology solutions to elevate employee experience, optimize business processes for driving operational experience, improve customer service and digital experience, to achieve digital transformation and total experience

Top 5 benefits of digital insurance fast track your digital journey and bolster growth in 2022

Digital Insurance has empowered the insurance and reinsurance industry streamline key business operations like premium calculations, claims management, customer communications and customer data storage etc, thereby enabling leading companies to deliver unmatched customer experience, business experience, employee experience, multiexperience and user experience at scale

Top 5 digital trends for CCM providers to bolster growth in 2022 and beyond

Digital communications (CCM) service providers are constantly evolving and adding new technology capabilities to meet the dynamic demands of the customers. This blog enlists the top 5 digital trends for CCM Service Providers in 2022 and beyond for maximising profits and driving growth

Top benefits of automated reinsurance to fast track business growth

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Driving tech innovation for logistics and supply chain industry to boost growth and sustainability

With the burgeoning growth of digitalization, businesses in the logistics sector are deploying state-of-the-art technologies like AI, IoT and Blockchain to streamline operations and drive impeccable customer experiences. Supply Chain Optimization helps brands leverage cutting-edge technology to deliver goods and services that are aligned with their unique customer needs, enabling them to derive process efficiency and greater profit margins.

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