The growth of new trends, new features, new approaches and huge disruption in the digital space has radically changed the content management industry and enterprise technology. With the beginning of the year 2000, Enterprise Content Management turned up as the solution to data storage and information management. The demands have, however, shifted from simply storing and managing content to the business application and use of that content. ECM as the first-generation system managed to brilliantly serve as repository of files but lacked the practical usability of content and integration with other business process. Consequently, in January 2017, Gartner declared ECM as dead and called for reinventing ECM as the need of the hour with a new category of software solutions termed as Content Services.
ECM as the central repository
ECM began with the capability of merging different content storage systems together including the enterprise document management, web content management and digital asset management. ECM was implemented with an assumption that content managed by these different platforms has common business requirement and it would act as a single central repository for all the content need.
The evolution of technology, the different application and use cases of documents, web pages and rich media created the constraint as it became seemingly impossible to manage such content from one single platform. The real business requirement to meet complex and urgent business needs was lacking. Hence, it became important to shift the discussion over ECM as content repository to the business use of content and accessibility of the critical information they contained.
Defining Content Services
Content Services has now taken centerstage and has become the point of debate and discussion. According to a Gartner December 2016 report, Reinventing ECM: Introducing Content Services Platforms and Applications, content services are defined as “a set of services and microservices, embodied either as an integrated product suite or as separate applications that share common APIs and repositories, to exploit diverse content types and to serve multiple constituencies and numerous use cases across an organization."
Advantages of Content Services over ECM
Consumable Content Capability
Content services is an approach of utilizing the evolving technology and its tools and strategies for improving operational efficiency. Incorporation of these tools offers efficient usability of content by individuals and teams- a departure from simply storage and management of content with a centralized repository. It enables business users to leverage the content for critical business needs by creating, sharing, collaborating and transforming the content to gain insight.
Information Sharing and Collaboration
Content services can save organizations time and money with huge operational benefits by integrating several technology solutions across the enterprise. With content services, the capability of ECM to capture, manage, store and preserve content can be extended to improve information sharing, automation, collaboration and analytics. It lets organizations solve important questions as to how to give users access to the information they need, the time and place they need it and the type of format which helps them to work with.
Faster Access to Information - Repository Neutral
Content services makes data accessible to users and helps in connecting people, process and content across organization and with customers, supplier and business partners. It eliminates the need to capture and centralize information by allowing content to remain where it was initially generated, in different repositories, making it accessible and easily governed. It thus dismantles the information silos built over the years owing to a central repository- connecting existing business systems and repositories. It helps users to quickly and easily search and retrieve information irrespective of where it resides. Content services platform when integrated with core business system can give context to the content and transform information into knowledge leading to improved decision-making.
Cost Effective Solution
A centralized ECM system is both costly and time consuming as keeping information in legacy applications is not cost effective. System maintenance alone creates huge drain on budgets and blocks the opportunities for application infrastructure modernization. The approach to content services will help deliver content cost-effectively for meeting emerging business innovations. Hence, modern content services platform represents a significant reduction of cost over legacy ECM systems. It enables businesses with new possibilities to invest its IT budgets on innovation and transformation.
Leveraging Artificial Intelligence
Content services can leverage the power of artificial intelligence by automating content classification, identification and prediction with much better quality, speed and volume than humanly possible. It can thus increase overall productivity and reduces the work load of employees to concentrate on more critical tasks. With content services information can be accessed, used and delivered quickly and cost effectively while ensuring governance and compliance requirement.
The time is to reinvent ECM and not replace it entirely
ECM solutions have outlived their relevance in a digitally transformed, interconnected, cloud-enabled world to be taken over by more flexible and dynamic content services platform approach. However, content services have not come up to completely dismantle ECM but as an evolution in ECM solutions. They do not replace enterprise content management completely but help organizations build on the investments they have made on ECM systems by enhancing the value propositions with integration of new capabilities. ECM systems will continue to play significant role in content management at least for some time to come. All said, there is certainly a shift to content services and business are embracing this change.
MORE FROM OUR BLOGS
Supporting & Building Digital Solutions for Improving Customer Experience
Espire upgraded their existing corporate website to Sitecore version 9.1 for streamlining navigation issues, upgraded their E-commerce platform for delivering personalized customer experiences, deployed Sitecore technical enhancements to improve development process like refactoring, Unicorn, Glass mapper and T4templates, Search etc
A Leading Offender Management Software Solution Provider Gains the Competitive Edge of Agility
The client is a leading provider of offender management product, catering to the Governments sector mainly to Canada, USA and UK. With the aim of becoming agile by automating the internal processes and modernizing the systems, the client decided to develop an application to assess their end-client’s business process environment.
Powering Digital Transformation by revamping Quote & Buy process for a UK based leading Insurance company
Espire enhanced the existing Digital Transformation Journey using Umbraco CMS,Designed and implemented Umbraco based system for content management of the forms and modules
Optimized data and content management with Azure-based solutions for a leading Singapore-headquartered transshipment hub
The customer's existing website was deployed on-premises and leveraged a WCM platform, Joomla. They required a strategic technology partner to carry out Azure migration and eliminate on-premise hosting environment. They also needed managed support services for monitoring website up-time and efficient incident management.
Sitecore managed cloud drive digital experiences at scale with cloud
Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.
Digital Communications and CCM Solutions 4 key initiatives to Improve Customer Experience
Digital communications help in stitching your prospect to customer journeys together by keeping them actively engaged and allowing them to re-initiate conversation from where they left off. Delivering contextual and interactive communications can help the customers take the next step and reach out to you through the channel convenient for them.
Total experience digital transformation strategy for global businesses
The Total Experience strategy has emerged as a key trend for businesses to drive better digital experiences for users, customers and employees while improving business growth
Digital experience management 5 best practices to improve customer experience on b2b websites
Customer Experience is at the heart of customer service and building long-lasting customer relationships. Customer experience will emerge as the key determinant of business success, surpassing the quality and price of products. While B2C brands have prioritized customer experience as a strategic business goal, B2B companies are yet to navigate their technology investments towards digital experience management.
Sitecore cdp optimization 5 steps for deploying customer data platform
The Customer Data Platform (CDP) has become a critical part of the modern technology stack, as a one-stop solution for data orchestration and management. Sitecore CDP comprises of all the core data management capabilities along with intelligent decisioning, predictive analytics, experimentation, and orchestration for driving positive brand experiences
Global Customers Served
Years of Experience in Digital Transformation & Total Experience