Espire boosts Digital Experiences for UK Motorcycle Insurance specialist
Espire began its engagement with UK Motorcycle Insurance specialist, Bennetts in March 2020, with strategic initiatives in the digital experience space. Among the first few programmes is - marketing automation using Sitecore to build personalised & contextual experiences for end customers.
Within, a span of just 3 months (from initial consultancy to delivery), Espire has been able to achieve the following outcomes:
Additional campaign tool used earlier for multichannel communications - mobile, text, emails, direct mail [physical letters] for existing & prospective customers
Sitecore used for corporate and reward website. Additionally, Sitecore is also being used now for marketing campaigns.
Espire enhanced multi-channel communications for Bennetts, across digital channels - by adopting a comprehensive customer journey mapping approach (based on Espire’s unique Customer Engagement Hub) & delivered:
Enriched customer data to improve campaign & website personalisation
360-degree view of the customer
Persona driven marketing campaigns with custom predefined goals