Espire began its engagement with UK Motorcycle Insurance specialist, Bennetts in March 2020, with strategic initiatives in the digital experience space. Among the first few programmes is - marketing automation using Sitecore to build personalised & contextual experiences for end customers.

Within, a span of just 3 months (from initial consultancy to delivery), Espire has been able to achieve the following outcomes:

As-Is Improvements

  • Additional campaign tool used earlier for multichannel communications - mobile, text, emails, direct mail [physical letters] for existing & prospective customers
  • Sitecore used for corporate and reward website. Additionally, Sitecore is also being used now for marketing campaigns.
Bennetts CaseStudy
Bennetts CaseStudy

New Enhancements

Espire enhanced multi-channel communications for Bennetts, across digital channels - by adopting a comprehensive customer journey mapping approach (based on Espire’s unique Customer Engagement Hub) & delivered:

  • Enriched customer data to improve campaign & website personalisation
  • 360-degree view of the customer
  • Persona driven marketing campaigns with custom predefined goals
  • Robust multichannel marketing automation capabilities implemented to drive acquisition & retention
  • 20+ Sitecore marketing automation campaigns for prospective and existing customers
  • Automated campaigns to drive more efficiency & faster time to market
  • Adopted cloud to provide elasticity, scalability and business continuity

Tools & Technologies used:

  • Sitecore 9.1
  • Integration with MS Azure services
  • Synch
  • Seamless Integration of Realtime Data using SIS packages
Bennetts CaseStudy