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Content Marketing Specialist



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Job Code : ESP/2020/03001 Experience : 6-10 years Location : India Posted On : 25-May-2022

Relevant Experience

Content Creation, Content Marketing, Content Management, Marcom Activities

Academic Qualifications

B.A(English Hons.)/M.A(English Hons.)/BA(Journalism & Mass Comm.)/MA(Journalism & Mass Comm.)

Job Description

  • Should have good experience of creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what the target audience consumes and how to create it
  • Write & edit high quality content for various marketing collaterals such as whitepapers and eBooks
  • Expertise in email marketing and in newsletter creation & distribution
  • Coordinate with various stakeholders to create Case Studies & portray Espire’s expertise and how it has added value to its clients
  • Proficient in social media marketing and in identifying industry influencers
  • Must have IT (Marketing/Content Marketing) background and experience
  • Ability to analyze and present content and social performance
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives
  • Wears a creative hat with a knack of representing a lot in concise words – to optimize the path to lead conversion
  • Focus on the delivery of results in the form of traffic, engagement and marketing qualified leads
  • Editorial requirements must include basic SEO understanding
  • Should have good written and verbal communication skills


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