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Customer Experience

29th

Nov 2019

Why Personalization and Privacy the Catch 22 for Brands?

Posted by Vikas Jamwal| Customer Experience

Customers today expect brands to offer them relevant and contextual offerings and at the same time do not want their personal data to be shared or infiltrated. It’s a Catch-22 situation for companies and consumers both

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30th

Oct 2019

4 ways bad UX can hurt your brand image

Posted by Manmath Rajput| Customer Experience

Investing in a good UX is imperative to improve brand perception, retain users and ultimately increase revenue. Now that we know the essence of a good user experience, below are ways a bad UX can ruin your business.

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9th

Oct 2019

How Can UX Design Be A Differentiator For Your Brand

Posted by Manmath Rajput| Customer Experience

Design principles are so fascinating that they are used as guiding points for business transformation. As a result, the term "business design" has emerged, which is the application of design thinking to companies. Although the design approach is very important, not all companies adopt it

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23rd

Sep 2019

Importance of UX Research to solve UX Problems - Boosting Business Return

Posted by Manmath Rajput| Customer Experience

When a client in trouble comes to a UX designer or agency, most designers jump directly to solutions. This often lands up in a complex mess of the whole problem. It is here UX Research that comes to rescue. From secret shoppers to website evaluators, there is research on user experience (UX) to solve problems.

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17th

Sep 2019

Importance of UX Research to solve UX Problems- Part 1

Posted by Manmath Rajput| Customer Experience

User experience design is important because it tries to meet the exact needs of your user- an exceptional personalized customer experience. It aims at providing positive experiences for your customers to maintain brand loyalty and user engagement

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9th

Sep 2019

Here are 5 Important Ways to Meet & Exceed Customer Expectations

Posted by Vikas Kumar| Customer Experience

Meeting and exceeding customer experience is not an easy task. It is an ongoing process to offer superior customer experience and keeping customers brand loyal. You thus need to know your customers well to understand their needs and expectations

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4th

Sep 2019

Quick Tips To Improve Your Customer Experience Strategy

Posted by Vikas Kumar| Customer Experience

Customer experience measurement helps organizations to know what leads to customer satisfaction and dissatisfaction and thereby take necessary steps towards creating a customer experience strategy

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29th

Jul 2019

5 ways live chat can transform your CX strategy

Posted by Vikas Kumar| Customer Experience

Businesses today are equipping themselves with live chats to provide a seamless experience to their customers. A live chat delights customer interaction and creates memorable experience to build long lasting relationship

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26th

Jul 2019

How customer service can make or break CX for your brand

Posted by Vikas Kumar| Customer Experience

Although seemingly different from customer experience, a seamless customer service over a period of time impacts the perception of the customer about the brand. A good customer service hence will lead to improved customer experience over time and attracts customers towards the brand

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24th

Jul 2019

Top 4 metrics to measure your Customer Experience

Posted by Vikas Kumar| Customer Experience

Measuring your CX performance starts with selection of right CX metrics. The objective of every prominent CX metric is to track whether your solutions, aligned with your CX strategy, to address the problem of customers are actually working

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9th

Jul 2019

5 technological breakthroughs that are changing the CX landscape

Posted by Anand Singh Bhandari| Customer Experience

Modern technological advancement and consequent rise of Artificial Intelligence, Internet of Things, Big data analytics and augmented reality are helping companies to provide experiences to customer that delights them and keeps them loyal

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11st

Jun 2019

6 top ways automation technology will boost CX in 2019

Posted by Vikas Kumar| Customer Experience

Automation helps companies focus on more high-touch communication involving machine learning, IoT, AI, Natural Language Processing (NLP) and Big Data- all of which support a satisfied CX for customers

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21st

Feb 2019

Data driven marketing is indispensable for strong CX

Posted by Anand Singh Bhandari| Customer Experience

Getting the right audience at the right time with the right message is essential to drive relevant participation and meaningful communication. To achieve this, your marketeers need to align their campaigns along data rich trajectory, understand the various user

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30th

Jan 2019

CX trends to watch for in 2019

Posted by Vikas Kumar| Customer Experience

Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,

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