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Author : Yogesh Gupta

Director | CCM

Yogesh has over 15 years of experience in managing successful deliveries for multi-channel customer communication management (MCCCM) services with expertise in CRM, billing and business intelligence tools. He has been in the forefront in executing small to large size projects using agile methodology within budget and time ensuring quality standards.




The demand on business is for a transformative restructuring in the manner they function, manage and align themselves. They are turning their heads towards agile business transformation in order to better respond quickly to the growing shift in the marketplace

AMS is growing rapidly as its market is expected to reach $87.6 Bn by 2025. Companies leveraging an AMS provider can focus on innovations as IT teams can be engaged into productive tasks leading to growth of business

Companies need to deliver delightful experiences to customers with relevant, meaningful and personalized omni-channel communications in order to gain the competitive advantage and build customer loyalty.

For organizations desiring an improved CCM, or one synchronised to the requirements of the millennial customer, OpenText has emerged as a force to reckon with.

With Messagepoint the time to market has decreased as users can modify content on their own in Messagepoint’s SaaS content management solution. Apart from that they can also utilize graphical elements inherent in Messagepoint to create or modify mailer designs.

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