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Author : Vikas Kumar

Director - Digital Content Management

Vikas a Marketing Technologist heads the Customer Experience Platform practice at Espire. He leads all initiatives for competency building within the practice, especially on platforms such as Sitecore, Acquia (Drupal), SDL and others. Vikas plays a key role in the design and development of best practices that can help our clients implement customer experience initiatives.




In an era of empowered customers and stiff competition, communicating and delivering products and services to customers in a way they prefer has become essential. Sitecore Profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service, by tagging Sitecore content with defined visitor profiles.

Sitecore profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service by tagging Sitecore content with defined visitor profiles.

Sitecore Content Profiling forms the bedrock of all the personalization needs that are being fulfilled through Sitecore Experience platform and hence is one of the most important aspect for marketers and businesses looking to target their customers with relevant, customized and personalized content.

The unique proposition that Sitecore Analytics brings with itself is its ability to offer micro analysis on the level of specific user, real-time insights and results which are more helpful for marketers in taking real time actions and personalizing websites. Sitecore offers a dynamic and multi-faceted option by allowing users to create custom reports according to their pre-determined goals or to analyze such aspects which arise on contingent basis.

Sitecore Path Analyzer is a revolutionary and powerful tool that is helping brands to analyze the behavior of visitors and the path they take during their digital customer journey. Path Analyzer shows where customers first entered the website and what different path configuration they followed during their journey within your website.

Sitecore has grown leaps and bounds from just being web experience enabler to one that is now enabling modern marketers with real time customer engagement, cross channel and cross device delivery and designing end-to-end contactless digital customer journey.

Sitecore has grown leaps and bounds from just being web experience enabler to one that is now enabling modern marketers with real time customer engagement, cross channel and cross device delivery and designing end-to-end contactless digital customer journey.

Sitecore marketing automation comes packed with rich features that guide you towards personalising your offers, automating the digital customer journey, delivering contextual content & creating human connections with a single click. However, Sitecore has kept the doors of creativity open for developers and brands by allowing to extend its own functionality.

Sitecore, no doubt, is the present leader with its content management and digital experience services. Sitecore Marketing Automation provides you with new approaches and ways to create automated online campaigns

Sitecore AI with its machine learning framework helps marketers to automate the process of delivering personalized digital experience with predictive insights. Sitecore AI will amplify and complement the ability of Sitecore Experience Platform for delivering targeted, contextual and personalized digital experience

Sitecore MVP award signifies and recognizes the efforts and contributions towards Sitecore professionals and customers in terms of quality, quantity and level of impact to deliver with one’s excellence in Sitecore platform

The release of Sitecore Experience Platform (XP) 9.3 is the major announcement by Sitecore during Sitecore Symposium 2019. The symposium announced the release of several exciting and innovative products focused on seamless content delivery, fluid content management and flexible usability features.

While Sitecore is positioning itself as a versatile marketing tool, the truth is that the only way to truly reach a comprehensive view of customer interactions with your brand and use this information to deliver personalized content, is to integrate it with the CRM system

The Email Experience Manager has been in Sitecore (EXM) for more than 5 years but has now become an out of box feature of Sitecore 9 XP and above. EXM allows brands to create contextual, targeted and personalized email campaigns, and deliver them straight to the customers.

Meeting and exceeding customer experience is not an easy task. It is an ongoing process to offer superior customer experience and keeping customers brand loyal. You thus need to know your customers well to understand their needs and expectations

Customer experience measurement helps organizations to know what leads to customer satisfaction and dissatisfaction and thereby take necessary steps towards creating a customer experience strategy

Businesses today are equipping themselves with live chats to provide a seamless experience to their customers. A live chat delights customer interaction and creates memorable experience to build long lasting relationship

Although seemingly different from customer experience, a seamless customer service over a period of time impacts the perception of the customer about the brand. A good customer service hence will lead to improved customer experience over time and attracts customers towards the brand

Measuring your CX performance starts with selection of right CX metrics. The objective of every prominent CX metric is to track whether your solutions, aligned with your CX strategy, to address the problem of customers are actually working

Personalized websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention. An effective approach to personalization can give you an edge with your competitors by providing truly superior customer experience

Content services is an approach of utilizing the evolving technology and its tools and strategies for improving operational efficiency.

Automation helps companies focus on more high-touch communication involving machine learning, IoT, AI, Natural Language Processing (NLP) and Big Data- all of which support a satisfied CX for customers

Espire has been enabling universities to transform student experiences, our expertise in digital experience platform powered by Sitecore leverages best practices to enhance student engagement for higher education institution

Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience

Personalization aims at delivering the right content to the right customer. The moment a user interacts with any of your systems, you are presented with a significant amount of data that can be utilized to deliver a moderately tailored and personalized experience

CX trends to watch for in 2019

By: Vikas Kumar | 29/Jan/2019 | 4 Mins. Read

Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,

Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual

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