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Author : Vikas Kumar

Director - Customer Experience, Espire | Sitecore MVP 2021

Vikas is a Sitecore MVP who heads the Digital Experience Platform (DXP) initiatives at Espire. A skilled craftsman in competency building, Vikas is a go-to-CMS expert, known for designing & developing best practices, that consistently transforms digital journey for clients.




Both CRM and CXM are inter-related. The CRM system supports CXM with relevant data to personalize service offerings. CXM analyzes the data and leverages it to deliver impeccable digital experiences across touchpoints.

Higher Education Universities must focus on digitally transforming their existing learning models while simplifying their operations by employing futuristic technologies to deliver unified experiences to the staff and students. With online, seamless, integrated, and intuitive collaboration tools, Digital Workplace solutions can help solve business problems and enable universities to operate productively.

Gartner's Strategic Technology Trends for 2022 provide businesses a deep insight and understanding of futuristic technologies that are necessary for building resiliency and achieving sustainable business growth. Espire is helping businesses across industries achieve total experience at scale and attain true digital transformation to bolster business growth.

Organizations are already leveraging RPA technology to transform their business processes, and the next step in their automation journey is Hyperautomation, which can enhance their business experience (BX) and bolster growth. Espire has extensive experience in Implementing Enterprise-wide Intelligent Automation that will enable businesses to remain competitive, drive innovation and deliver superior total experience.

The pandemic has fueled the growth of the eCommerce landscape, brands have been leveraging digital experience platforms and deploying a composable DXP approach to improve their time to market and drive cost efficiencies. This blog outlines the top 5 consumer product trends for the ecommerce industry in 2022 and beyond.

To accelerate CX transformation, businesses need to eradicate disparate legacy systems and deploy agile cloud or hybrid cloud solutions. Cloud migration can help brands accelerate their Customer Experience transformation and deliver Total Experience solutions at scale.

UI & UX has emerged as a mainstay when it comes to offering an engaging and easy-to-navigate website/user interface to users. A careful UI/UX design strategy can help in transforming the way organizations interact with their customers as well as their employees by making the platform more streamlined, agile, proactive, easy-to-use and intuitive. Moreover, it can help in increasing user retention, engagement, conversion rates and eventually better ROI.

The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions.

Marketing strategies in 2022 and beyond would be focused on seamless integration of technology platforms, cloud adoption and upgrading the tech stack for greater agility and resilience. Sitecore Composable DXP has emerged as a leading Digital Experience Platform for brands to drive impeccable digital experiences at scale

With the right CMS, businesses can optimize, manage and publish content on all digital screens from a single, centralized content hub to provide a seamless customer experience on their preferred customer platform. Brands should focus on delivering a consistent brand experience across various touchpoints to remain ahead of their competitors

Employee Experience is directly proportional to Customer Experience. Leading brands are implementing a Total Experience Strategy to deliver superior, interconnected experiences for both-customers and employees to attain key business outcomes in 2021 and beyond

The global leader in digital experience management, Sitecore has recognized Espire Infolabs in this year's Sitecore Experience Awards (SEA) Honorable Mentions, for helping a leading UK Motocycle Insurance specialist - Bennetts to provide personalized & contextual digital experiences with the Sitecore platform.

Sitecore Experience Edge is a revolutionary SaaS-based platform with headless content delivery capability, which will help brands drive engaging digital experiences and maximize revenue growth. Aimed at improving content delivery across touchpoints, Sitecore Experience Edge does not add any architectural complexity, maximizing both marketing and IT efficiencies

As more and more brands in the banking and financial sector are adopting a ‘phygital’ operating model, it has become imperative for them to get a 360-degree view of their customer behavior across touchpoints to drive contextual communications catering to their dynamic needs. In this blog, we discuss how the Sitecore DXP Platform is helping brands in the BFSI sector drive personalized digital experiences across touchpoints to bolster growth.

The need for driving connected customer experiences has compelled brands to adopt digital experience platforms (DXP), for end-to-end management and delivery of contextual communications to the customers. Composable DXP allows brands to accelerate their digital transformation initiatives by building capabilities that are best suited to their digital needs, providing them the agility to experiment and deliver total digital experience - at scale.

In the race of acquiring more and more customers, most digital-first businesses underestimate the power of customer communications for retaining existing customers. A robust digital communications strategy not only ensures a seamless customer onboarding, but also improves customer experience, thereby, increasing customer retention.

Managing multiple points of interactions across diverse messaging platforms is not only tedious but also becomes a point of confusion with potential loss of information. Taking cognizance of this, Microsoft Graph has launched APIs to programmatically import third-party platform messages into Microsoft Teams. Users can now import channel messages into a new team, specify the message sender, add timestamp and link to files

Microsoft Graph has emerged as a preferred choice for large enterprises for building scalable solutions across multiple platforms and APIs. With its wide access to data and insights, it allows developers to create customer-centric solutions and deliver impeccable experiences across multiple devices to millions of users

Businesses world over have adopted a digital-first approach, not just by deploying the state-of-the-art tools and technologies to optimize business functions but also delivering omni-channel experiences for garnering a higher customer lifetime value.

The concept of delivering enhanced customer experience, the role of multi-experience with the development of IoT devices and advancement in AR/VR domain, has been a popular concept in recent years.

With lockdowns and work from home emerging as the new normal, the need to keep employees engaged, motivated and productive was of paramount importance for global businesses. Modern Digital Workplace (DWP) solutions bring together the best of tools & technologies to optimize workflows, foster collaboration and improve employee experiences.

Gartner's top technology trends highlight the upcoming technologies that businesses must focus on for driving innovation and building future resilience. These trends are grouped into three broad categories, namely people centricity, location interdependence and resilient delivery.

At Espire, our commitment to combat the pandemic with a spirit of unity and resilience has helped our customers and business fraternity with uninterrupted service delivery, without compromising on health & safety of our employees.

The task of automating complex systems and processes, hitherto handled by humans, can still not be made possible by one single automation tool, the need is to bring together the different tools and technologies to create a synergy that can help you automate seamlessly, more rapidly and at scale. For this, hyperautomation fits the bill.

Digital transformation has been on the rise, but it is often seen that brands tend to fail in their efforts or remain clueless on how to reap business benefits from it. Digital transformation combines a whole set of technological transformation that is triggered through disruptive tools encompassing AI, ML, Robotics, Automation, Data Analytics as well as digitization and digital content management among others.

Sitecore is enabling brands to leverage the benefits of existing CMS and expand their ability to master the end-to-end content lifecycle through content creation, publishing, engagement data and to kick start the journey towards an omnichannel personalized digital experiences at scale.

In the new normal, customer journey mapping has emerged as a pre-requisite for analyzing customer expectations and delivering personalized customer experiences across all touchpoints. Cross-device and multiple-channel access of services has made mapping customer journey a tedious task for businesses.

A traditional IT set up is not suited for digital transformation. Hence, it has become imperative for organizations looking to fast track their digital transformation journey, to adopt new technology operating models that deploy cloud & attain speed, efficiency, agility, along with robust security. Here are 7 aspects to get you started to formulate a comprehensive cloud strategy

2020 was defined not just by unprecedented events and crisis but also by the spirit of survival, agility and resilience. The COVID-19 pandemic disrupted lives, livelihoods and businesses on a global scale. At Espire, our commitment to combat the pandemic with a spirit of unity, agility and resilience has helped our customers, partners and employees with uninterrupted and excellent service delivery - without compromising on health & safety standards.

In recent times and especially during the pandemic, the phrase ‘content is king’ has caught on like wildfire in the world of marketing but in retrospect, content without context has no value for customers. In simple words, Contextual Communications means that the right message is delivered to the right audience at the right time, using the right channel.

Logistics industry has been undergoing a rapid boom initiated by globalization and catapulted to new heights by new means of communication and rapid advancement in supply chain technologies. However, the new normal as we face today is shaping the logistics industry in newer ways.

Today, organizations not only face an empowered and tech-savvy customer but also one that is cautious, concerned, engaged and not very loyal. Positioning and formulating a robust CCM and CXM strategy for brands in 2021 would require mapping the evolving customer behavior and requirements, customer inhibitions and spending pattern, which is constantly been reshaped by the ongoing pandemic.

Today's challenging times have pushed for a monumental growth of digital transformation in education as schools and colleges needed to quickly adopt and transition to online learning and that too at a very short notice. This meant adoption of such collaborative platforms that would allow them to seamlessly shift to the new paradigm

Digital transformation in today’s fast paced digital world with empowered customers has become imminent and can only be achieved through enterprise-wide transformation, design thinking and deployment of cutting edge technology. In this blog, we will present before you the top 5 use cases of digital transformation in 2021.

We will now discuss how COVID-19 has acted as a catalyst for digital transformation to shatter the outmoded and traditional methods of teaching, learning and engaging for a more creative, vibrant, modern and innovative ways of learning and for combatting the present crisis as well as narrowing the digital divide for students.

Since the COVID-19 outbreak, most companies have put their WFH processes in place. However, the biggest challenge of working remotely stems from the lack of technology infrastructure, and lack of comfort with new ways of working. By March end 2020, 2.7 billion minutes per day were being spent on Microsoft Teams meetings globally! Surely, the COVID-19 crisis has pushed brands to a new era of 'offices at home'.

Businesses need to offer relevant & contextual engagements across platforms and devices every time at a breath-taking pace and responsiveness - to be ahead of the competition & earn customer loyalty for life! In this blog, we will discuss the top 5 qualities of the next-gen CX enterprise in the post COIVD world.

The concept of Customer Engagement Hub has emerged as an architectural framework that integrates multiple systems together - for an optimal customer engagement. A well-designed CEH solution helps in orchestrating a responsive omnichannel interaction in real-time - helping and delighting customers anywhere, anytime!

In an omnichannel centric digital world, headless CMS offers the right solution for modern multi-experience mandate - by delivering content that is no more restricted to just one device or one form of presentation.

There is no doubt that customer experience initiatives and strategies have been an indispensable element for every brand’s customer outreach exercise. However, in today’s uncertain scenario, crafting CX programs which are robust & future-proof are crucial to help brands survive and achieve better ROI in the next normal.

As the world still staggers with the coronavirus pandemic, supply chain finds itself disrupted and is grappling with the gravest challenge in modern times. The nature of disruption in the supply chain caused by the pandemic is unprecedented and requires some breathtaking changes in the entire supply chain management to get things back on track.

Today, thousands of top healthcare institutions have already adopted or are in the process of adopting Microsoft Teams. Teams not just enables secure collaboration, faster and noise-free communication but also ensures regulatory compliance, data privacy & security as well as API integrations - bringing everything under one roof and acting as a single integrated hub.

The current circumstances of a fractured global supply chain, the need to have greater insight and visibility into the end-to-end supply chain, and the exciting promise of digital technology is forcing businesses to leverage the new tools for a smarter and efficient supply chain.

Understanding the need for brands to manage and leverage huge loads of digital assets, Sitecore with its Content Hub 3.4 offers brands with Digital Asset Management (DAM) capabilities that comes packed with AI and video capabilities along with an improved workflow, ease of use and third-party integrations.

The importance of digital workplaces and their role in delivering consistent employee experience for higher business returns will continue to grow at a much faster rate as employees continue to work remotely in the COVID-19 era and increased likelihood of more mobile workforce in the post COVID-19 era

Higher educational institutions today are witnessing a gigantic digital shifts not just in terms of rapid evolution of technology and smarter devices but ever demanding tech-savvy students who are early adopters of every disruptive innovation in technology right from the rise of artificial intelligence, robotic process automation and IoT devices to machine learning

Today’s employees are what Peter Drucker forecasted in 1959 as the ‘knowledge workers’ and hence it’s high time enterprises create avenues, platforms and culture for these workers to perform to their utmost potential: not fearing of losing their jobs to artificial intelligence- the very intelligence they are originators of!

There is a need to move towards offshore managed services - to get access to highly skilled workforce without the need to hire & pay or train them. From employee safety to work-at-home data security, business continuity, and financial resilience, companies need to follow a clear plan for working collaboratively with their offshore service providers

An end-to-end contactless digital customer journey is a detailed framework of the path traversed by the user/customer with a brand encompassing different stages of interaction on digital channels from research, consideration, selection, conversion, service and finally - advocacy

Cloud computing no more remains a disruption in the technology domain, but in this blog, we will discuss something called as Multi-Cloud Platform- that is presently transforming the cloud ecosystem and will be needed by every brand that wants to be digital-ready, for now and for future!

Brands need to be armed with well-managed centralized CCM platform to support hyper-personalized, real-time, multi-channel and interactive & contextual communications leading to improvised & seamless CX anywhere, anytime!

Microsoft Teams transcends the boundaries of text, voice or video capabilities by allowing for multiple API integrations (say tools like Power BI, Trello, Google Drive) and productivity tools (including Office 365 suite) within Teams interface itself

COVID-19 has reaffirmed the belief that cloud adoption & optimisation is not just about achieving optimum business functionality but also about ensuring the survival and sustainability of modern enterprises

This is an incredibly tough time for digital laggards & the time has come for businesses to adopt the digital platforms - to be digital-ready and digital-first & reshape their existing business models in this direction.

The need for working remotely, along with safeguarding business continuity organisations revolves around the use of digital workplace platforms which makes it flawlessly easy for employees to collaborate effectively, without disruption on productivity

We, at Espire, are committed to combat the adverse effects of COVID-19 and continue to provide uninterrupted services to our business fraternity, while ensuring that the health & safety of our employees is not compromised

Brands today are leveraging modern innovative tools supported by artificial intelligence, machine learning and NLP and this demands them to build data infrastructure in a much more advanced and calibrated manner

Sitecore has been able to drive superior digital experiences for brands such as P&G, L'Oreal, Australian Catholic University, and numerous others. This has been validated further with the brand announced as a leader in Digital Experience Platforms (DXPs) by Gartner in 2020 - that's 3 years in a row now!

End-to-end content lifecycle management, hybrid headless capability for superior digital experiences, and versatility to connect across the MarTech stack with new offerings such as AI & Horizon - are the top reasons why Sitecore has been named a leader for Digital Experience Platforms in Gartner Magic Quadrant 2020

Sitecore Experience London 2020 offers marketing and business leaders with opportunities to learn and share thought leadership in forming personalised human connections in a digital world - between customers and brands

The main goal of personalization has always been to provide seamless, connected and consistent experience to customers. The personalization trends in 2020 will certainly be directed towards improving the customer experience

Personalization today heavily depends on gathering, studying and leveraging right information about customer demographics, purchase patterns, attitude and behaviours to craft targeted campaigns directed towards delivering experiences that meet the demands of the target audience.

Kofax Intelligent Automation enables the rapid but robust linkage between multiple back-end systems, can automatically classify, index and rank inbound correspondence as well as avoid the need for human resources to transpose data from system generated excel spreadsheets or PDF reports directly into back-end systems.

2019 was an exciting year for the Espire-Sitecore partnership. We hit the sweet spot not once but several times. Right from bagging a win for the Best Personalized Experience - to winning laurels at Sitecore Symposium and tying up for multiple webinars & events across industries - the Espire + Sitecore has been the cynosure of all eyes.

Our alliance with global digital and customer experience technology leaders coupled with our extensive industry experience uniquely positions us - to deliver first-rate digital transformation and customer experience solutions.

DevOps is helping companies simplify their application development process, deliver faster and reach market swiftly- beating competition and fetching higher ROI with boosted business outcomes

Hyper-connected customers of today are seeking more meaningful, personalized & relevant conversations with brands. If you as a brand fail to deliver such cross-channel brand experiences - you cannot hope to win their loyalty

Personalization is the name of game, in a hyper-connected world - predominated by awe-inspiring customer experiences. Sitecore is at the forefront of this digital transformation - as pretty well depicted at the recently concluded Sitecore Experience events in Sydney and Singapore

More than 100 oarsmen tested their skills in choppy waters for the cause of ill, disabled and cancer-stricken children. Our team from Espire Infolabs too took to the waters with partner, Thomas Cook.

With access to corporate tools that have overlapping functionalities, employees face a situation of the paradox of choice leading to inefficiency, unproductivity and delay. Employees get overwhelmed with abundance of tools that adds to the confusion of selection of apt tools for getting a task done

The notion of a digital workplace has become a reality with the advancement of technology and further developments continue to have an effect as the workplace evolves. A digital workplace creates an environment that coordinates people, process and technology more closely than ever before.

In a nutshell, IoT is a network of physical objects such as vehicles, machines, home appliances, etc., that use sensors to change data over the Internet

Penetration testing helps simulate behavior of a hacker through "White Hat" personnel, who injects malicious load or traffic into the system under test - to expose the vulnerabilities so that these observed vulnerabilities are resolved. This helps us to make

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