Creating a customer-centric digital marketing strategy that accurately targets and addresses your customers’ needs is essential for any business. However, this can be challenging when you lack the right tools and data to help you do it. In this article, we’ll be focusing on how you can use data analytics in your digital marketing efforts to acquire new customers and retain current ones.

Sitecore made some huge announcements during the Sitecore Symposium 2022 event to continue their journey to build and help and their customer and brands to deliver standout CX through innovative solutions that drive results and build customer loyalty. Learn about all the announcements and updates now.

Data, is at the core of a modern utility enterprise, that is highly valued and carefully curated. But then often, misinterpreted, underutilised or left to sit in silos. This sector must focus on breaking down the silos by learning how to integrate their disparate data, IT systems, functional and business processes. This allows leveraging the kind of operational excellence, greater revenues, decreased capital and O&M expenditures, and better-planned safety measures, they are aiming to achieve.

As a leading Digital Transformation and Total Experience Leader, Espire is helping businesses in the insurance and reinsurance sector drive impeccable customer experience, employee experience and business experience by designing agile technology solutions to fast-track growth and enhance total experience. Here is a Snapshot of our expertise in Reinsurance.

Data governance forms the bedrock of business decision-making to guarantee customer stickiness, remodelling of business offerings and adding more service offerings at scale. A robust Data Governance model is essential for businesses in the utility sector to define data and analytics strategy to ensure corporate integrity, business security, and consumer usability.

Businesses have started investing in digital experience platforms and technologies aggressively to drive omni-channel digital experiences throughout the customer journey. Sitecore empowers businesses to host their different DXP products on cloud, Sitecore Managed Cloud helps them streamline system integration, enhance the speed of deployments while providing improved security and data privacy.

Digital communications help in stitching your prospect to customer journeys together by keeping them actively engaged and allowing them to re-initiate conversation from where they left off. Delivering contextual and interactive communications can help the customers take the next step and reach out to you through the channel convenient for them.

Manufacturing companies can maximize their growth potential by investing in scalable technology solutions to elevate employee experience, optimize business processes for driving operational experience, improve customer service and digital experience, to achieve digital transformation and total experience

Digital Insurance has empowered the insurance and reinsurance industry streamline key business operations like premium calculations, claims management, customer communications and customer data storage etc, thereby enabling leading companies to deliver unmatched customer experience, business experience, employee experience, multiexperience and user experience at scale

Digital workplace solutions can help healthcare workers share critical patient data with utmost confidentiality, while effectively collaborating within different departments of the hospital to share knowledge, discuss treatment regime and save lives

The Customer Data Platform (CDP) has become a critical part of the modern technology stack, as a one-stop solution for data orchestration and management. Sitecore CDP comprises of all the core data management capabilities along with intelligent decisioning, predictive analytics, experimentation, and orchestration for driving positive brand experiences

Digital transformation has helped higher education institutions optimize key business operations, while making education accessible to all the global citizens. Digital Education has been a key enabler for higher education institutes for driving greater enrolments as well as enriching student experience and engagements

Many enterprises have started to look at digital voting platforms for delivering a seamless voter experience while streamlining the election process for both the organization and the voters. This provides voters’ the flexibility and mobility to cast their votes securely, from anywhere using any device. This blog highlights the functionalities offered by online voting platforms and how they can provide an edge to achieve Total Experience goals.

Digital communications (CCM) service providers are constantly evolving and adding new technology capabilities to meet the dynamic demands of the customers. This blog enlists the top 5 digital trends for CCM Service Providers in 2022 and beyond for maximising profits and driving growth

Both CRM and CXM are inter-related. The CRM system supports CXM with relevant data to personalize service offerings. CXM analyzes the data and leverages it to deliver impeccable digital experiences across touchpoints.

Marketing automation has emerged as a must-have technology for brands to drive personalized marketing campaigns at scale and achieve exponential growth potential. Apart from seamless integration of customer data, email templates and a detailed automation plan, Sitecore provides marketers with additional features of data segmentation, AI-ML based personalization scenarios, real-time communication triggers and BI reporting

Overhauling the legacy core IT infrastructure and adopting cloud-based solutions has become a must for insurance companies to reap the benefits of true digital transformation. Businesses in the insurance sector should adopt Total Experience solutions to craft impeccable customer experience, business experience and employee experience to bolster growth in the new normal.

Higher Education Universities must focus on digitally transforming their existing learning models while simplifying their operations by employing futuristic technologies to deliver unified experiences to the staff and students. With online, seamless, integrated, and intuitive collaboration tools, Digital Workplace solutions can help solve business problems and enable universities to operate productively.

Gartner's Strategic Technology Trends for 2022 provide businesses a deep insight and understanding of futuristic technologies that are necessary for building resiliency and achieving sustainable business growth. Espire is helping businesses across industries achieve total experience at scale and attain true digital transformation to bolster business growth.

Single sign-on allows the users to login with a single ID and password to use multiple services on different related yet independent softwares. A migration to Azure AD which is a SaaS platform - not only has moderate cost & operational benefits by reducing on-campus infra dependencies but also provides easy access and flexibility

Organizations are already leveraging RPA technology to transform their business processes, and the next step in their automation journey is Hyperautomation, which can enhance their business experience (BX) and bolster growth. Espire has extensive experience in Implementing Enterprise-wide Intelligent Automation that will enable businesses to remain competitive, drive innovation and deliver superior total experience.

The pandemic has fueled the growth of the eCommerce landscape, brands have been leveraging digital experience platforms and deploying a composable DXP approach to improve their time to market and drive cost efficiencies. This blog outlines the top 5 consumer product trends for the ecommerce industry in 2022 and beyond.

To accelerate CX transformation, businesses need to eradicate disparate legacy systems and deploy agile cloud or hybrid cloud solutions. Cloud migration can help brands accelerate their Customer Experience transformation and deliver Total Experience solutions at scale.

Reinsurance is the practice of different insurance companies purchasing multiple insurance policies to share the risk and reduce their loss in case of a calamity. Automated reinsurance helps leading brands in the insurance industry simplify key processes while reducing operational costs and facilitating seamless audit management.

UI & UX has emerged as a mainstay when it comes to offering an engaging and easy-to-navigate website/user interface to users. A careful UI/UX design strategy can help in transforming the way organizations interact with their customers as well as their employees by making the platform more streamlined, agile, proactive, easy-to-use and intuitive. Moreover, it can help in increasing user retention, engagement, conversion rates and eventually better ROI.

The global leader in search experience management, SearchStax has recognized Espire Infolabs in the Partner Excellence Award 2021 (APAC) for assisting Australian Catholic University (ACU), transform its site search with SearchStudio and driving greater engagement and conversions.

RPA has emerged as a go-to technology solution for brands to synchronize operational processes, reduce the dependence on manual labor and improve productivity. Brands in the logistics sector can achieve change improvements across business functions with RPA to bolster their time to market.

With the burgeoning growth of digitalization, businesses in the logistics sector are deploying state-of-the-art technologies like AI, IoT and Blockchain to streamline operations and drive impeccable customer experiences. Supply Chain Optimization helps brands leverage cutting-edge technology to deliver goods and services that are aligned with their unique customer needs, enabling them to derive process efficiency and greater profit margins.

Espire is helping leading brands deploy Sitecore Composable DXP to deliver multiexperience and total experience solutions at scale. Sitecore is constantly adding cutting-edge tools and technologies to give marketers and developers the flexibility to compose their DXP platform to deliver total experience solutions at scale. Enterprises are prioritizing their move towards delivering multiexperience solutions to drive impeccable staff and customer experience.

Sitecore’s OrderCloud is an API-first headless cloud platform which empowers brands to streamline key business operations like efficient order management, marketplace application integration and driving eCommerce experiences for customers. It seamlessly integrates with your brand’s existing technology stack to drive targeted customer communications and digital experiences across multiple touchpoints

SearchStax can be seamlessly integrated across the multiple versions of Sitecore, which enables brands to drive exceptional digital experiences with enhanced search optimization and personalization. Search Engine Optimization has emerged as a key marketing goal for brands to spread the word about their service offerings and acquire new customers

Leading customer communication service providers are leveraging agile CCM solutions hosted on cloud to drive contextual communications at the right time and through the preferred customer touchpoint. Cloud native CCM solutions are secure and a scalable way of future-proofing your business to achieve greater outcomes in record time

Marketing strategies in 2022 and beyond would be focused on seamless integration of technology platforms, cloud adoption and upgrading the tech stack for greater agility and resilience. Sitecore Composable DXP has emerged as a leading Digital Experience Platform for brands to drive impeccable digital experiences at scale

With the right CMS, businesses can optimize, manage and publish content on all digital screens from a single, centralized content hub to provide a seamless customer experience on their preferred customer platform. Brands should focus on delivering a consistent brand experience across various touchpoints to remain ahead of their competitors

Data Analytics and BI capabilities are disrupting the energy and utilities sector, allowing them to tap into their archival data to design scalable solutions for streamlining operational strategies and delivering enhanced customer experience

Sitecore Send, is a latest offering by Sitecore which empowers marketers to drive targeted and contextual communications by leveraging visitor’s data. With a beautiful design template and an intuitive drag-and-drop interface, Sitecore Send simplifies email creation and delivery, enabling marketing professionals to drive customer interactions at scale across all digital channels.

Composable DXP has completely revolutionized the entire DXP landscape, allowing brands to decompose and create a technology stack which is well-suited to their dynamic business needs. The future of DXPs is completely customizable, cloud native with an API-first approach, which maximizes the speed of campaign executions.

Customer engagements across different touchpoints and devices have become a top priority for market penetration and building customer loyalty. With focus on Total Experience (TX) solutions, we are paving the way for enterprises to deploy & deliver the best Customer Experience (CX), Employee Experience (EX), and Business Experience (BX) - with overarching service offerings around Multi-Experience (MX), and User Experience (UX).

Sitecore CDP is a state-of-the-art customer data platform which helps businesses to ramp up their personalization efforts with unique 360-degree customer view combined with intelligent decisioning, predictive analytics, experimentation, and orchestration capabilities, to deliver relevant digital experiences to customers through their preferred channel at the right time

Employee Experience is directly proportional to Customer Experience. Leading brands are implementing a Total Experience Strategy to deliver superior, interconnected experiences for both-customers and employees to attain key business outcomes in 2021 and beyond

The global leader in digital experience management, Sitecore has recognized Espire Infolabs in this year's Sitecore Experience Awards (SEA) Honorable Mentions, for helping a leading UK Motocycle Insurance specialist - Bennetts to provide personalized & contextual digital experiences with the Sitecore platform.

RPA is considered one of the must-have technologies of a digital experience (DX) suite, owing to its capabilities for process automation which help businesses enhance their operational efficiency and staff productivity. Brands in the manufacturing sector are increasingly leveraging RPA to streamline key business processes and increase their time to market

Insurance companies have been struggling with disparate systems and outdated claims processes for decades. Leveraging claims management software can help brands in the insurance industry automate manual processes and optimize workflows, while improving staff efficiency and reducing operational costs

Sitecore Experience Edge is a revolutionary SaaS-based platform with headless content delivery capability, which will help brands drive engaging digital experiences and maximize revenue growth. Aimed at improving content delivery across touchpoints, Sitecore Experience Edge does not add any architectural complexity, maximizing both marketing and IT efficiencies

Businesses in the insurance sector need to deploy agile technology solutions to reinvent complex operational processes and adopt an aggressive strategy for the efficient management of unallocated cash, to strengthen their credit position and build lasting customer relationships

As more and more brands in the banking and financial sector are adopting a ‘phygital’ operating model, it has become imperative for them to get a 360-degree view of their customer behavior across touchpoints to drive contextual communications catering to their dynamic needs. In this blog, we discuss how the Sitecore DXP Platform is helping brands in the BFSI sector drive personalized digital experiences across touchpoints to bolster growth.

The Covid-19 pandemic and movement restrictions have compelled the logistics industry to accelerate their digital investments for optimizing business processes and adopting new ways of working to increase staff efficiency. In this blog, we discuss how disruptive technology is helping brands mitigate key business challenges and fast-track growth.

The customers of today demand one-click claim submissions, 24X7 access to customer service professionals, seamless transactions and premium renewals etc. Leading insurance brands are accelerating their digital transformation initiatives to simplify complex business processes like regulation, policy design, claim management and customer service among others.

The need for driving connected customer experiences has compelled brands to adopt digital experience platforms (DXP), for end-to-end management and delivery of contextual communications to the customers. Composable DXP allows brands to accelerate their digital transformation initiatives by building capabilities that are best suited to their digital needs, providing them the agility to experiment and deliver total digital experience - at scale.

Espire Infolab’s Sitecore Consulting and Assessment services will help your business fast-track DXP goals and build resilience to mitigate any business challenges posed by the next normal in 2021 and beyond. With Digital Customer Experience (DXP) transformation, brands can personalize the end-to-end user journey of customers and build lasting customer relationships. Sitecore, a world leader in the DXP space, helps brands create and deliver contextual and personalized content seamlessly

In the race of acquiring more and more customers, most digital-first businesses underestimate the power of customer communications for retaining existing customers. A robust digital communications strategy not only ensures a seamless customer onboarding, but also improves customer experience, thereby, increasing customer retention.

Sitecore’s Experience platform capabilities with its marketing automation and experience optimization tools will act as a game changer for brands as they will have a crystal-clear view of their content creation stages right from inception to execution to delivery, for driving higher conversions and customer engagement.

The tech-savvy customers of today expect their issues to be resolved with a tap of a button. As a response to this rising need of the customers, most enterprises are turning towards chatbots and deploying conversational AI to address the queries of the customers. Such self- service customer portals improve customer experience and service efficiency

Managing multiple points of interactions across diverse messaging platforms is not only tedious but also becomes a point of confusion with potential loss of information. Taking cognizance of this, Microsoft Graph has launched APIs to programmatically import third-party platform messages into Microsoft Teams. Users can now import channel messages into a new team, specify the message sender, add timestamp and link to files

Microsoft Graph has emerged as a preferred choice for large enterprises for building scalable solutions across multiple platforms and APIs. With its wide access to data and insights, it allows developers to create customer-centric solutions and deliver impeccable experiences across multiple devices to millions of users

Businesses world over have adopted a digital-first approach, not just by deploying the state-of-the-art tools and technologies to optimize business functions but also delivering omni-channel experiences for garnering a higher customer lifetime value.

The concept of delivering enhanced customer experience, the role of multi-experience with the development of IoT devices and advancement in AR/VR domain, has been a popular concept in recent years.

There is a need for a holistic digital transformation in the insurance sector to offer innovative solutions, keep pace with changing social, technological, economic and environmental change and identify new opportunities in real time. From engagement, retention, selling, and servicing, digital transformation has the ability to bring a customer in direct correspondence with an insurance company

With lockdowns and work from home emerging as the new normal, the need to keep employees engaged, motivated and productive was of paramount importance for global businesses. Modern Digital Workplace (DWP) solutions bring together the best of tools & technologies to optimize workflows, foster collaboration and improve employee experiences.

Gartner's top technology trends highlight the upcoming technologies that businesses must focus on for driving innovation and building future resilience. These trends are grouped into three broad categories, namely people centricity, location interdependence and resilient delivery.

At Espire, our commitment to combat the pandemic with a spirit of unity and resilience has helped our customers and business fraternity with uninterrupted service delivery, without compromising on health & safety of our employees.

Progressive Web Apps (PWA) are websites that can be accessed through web browsers and deliver an experience similar to native application. PWAs help businesses reduce data costs and optimize user experience without the need to create separate versions for different devices and operating systems

The task of automating complex systems and processes, hitherto handled by humans, can still not be made possible by one single automation tool, the need is to bring together the different tools and technologies to create a synergy that can help you automate seamlessly, more rapidly and at scale. For this, hyperautomation fits the bill.

Digital transformation has been on the rise, but it is often seen that brands tend to fail in their efforts or remain clueless on how to reap business benefits from it. Digital transformation combines a whole set of technological transformation that is triggered through disruptive tools encompassing AI, ML, Robotics, Automation, Data Analytics as well as digitization and digital content management among others.

Sitecore is enabling brands to leverage the benefits of existing CMS and expand their ability to master the end-to-end content lifecycle through content creation, publishing, engagement data and to kick start the journey towards an omnichannel personalized digital experiences at scale.

In the new normal, customer journey mapping has emerged as a pre-requisite for analyzing customer expectations and delivering personalized customer experiences across all touchpoints. Cross-device and multiple-channel access of services has made mapping customer journey a tedious task for businesses.

A traditional IT set up is not suited for digital transformation. Hence, it has become imperative for organizations looking to fast track their digital transformation journey, to adopt new technology operating models that deploy cloud & attain speed, efficiency, agility, along with robust security. Here are 7 aspects to get you started to formulate a comprehensive cloud strategy

2020 was defined not just by unprecedented events and crisis but also by the spirit of survival, agility and resilience. The COVID-19 pandemic disrupted lives, livelihoods and businesses on a global scale. At Espire, our commitment to combat the pandemic with a spirit of unity, agility and resilience has helped our customers, partners and employees with uninterrupted and excellent service delivery - without compromising on health & safety standards.

In recent times and especially during the pandemic, the phrase ‘content is king’ has caught on like wildfire in the world of marketing but in retrospect, content without context has no value for customers. In simple words, Contextual Communications means that the right message is delivered to the right audience at the right time, using the right channel.

Logistics industry has been undergoing a rapid boom initiated by globalization and catapulted to new heights by new means of communication and rapid advancement in supply chain technologies. However, the new normal as we face today is shaping the logistics industry in newer ways.

With the increase in Insurtech players, tech savvy customers and competitive growth of digital services, digital transformation has become imperative for the insurance industry for both customer acquisition and retention. Eminent insurance providers are utilizing disruptive technology and predictive analysis to examine customer demands and deliver personalized solutions and great customer experience

Tech-savvy customers, increasing digital demands, growth in digital purchases, need for speed to market and elevated customer expectations have made it crucial for brands to plan, devise and roll their AI strategy in the post COVID world scenario to both remain competitive and provide superior customer experience.

McKinsey in its report on automation in logistics anticipates that fully automated warehouses with autonomous vehicles patrolling the aisles will become a reality sooner. Logistic sector is poised to witness managers with Augmented Reality (AR) glasses to have complete visibility over the entire scale of operations and fluid co-ordination between human employees and robots for faster, responsive and efficient operations.

Today, organizations not only face an empowered and tech-savvy customer but also one that is cautious, concerned, engaged and not very loyal. Positioning and formulating a robust CCM and CXM strategy for brands in 2021 would require mapping the evolving customer behavior and requirements, customer inhibitions and spending pattern, which is constantly been reshaped by the ongoing pandemic.

Today's challenging times have pushed for a monumental growth of digital transformation in education as schools and colleges needed to quickly adopt and transition to online learning and that too at a very short notice. This meant adoption of such collaborative platforms that would allow them to seamlessly shift to the new paradigm

Digital transformation in today’s fast paced digital world with empowered customers has become imminent and can only be achieved through enterprise-wide transformation, design thinking and deployment of cutting edge technology. In this blog, we will present before you the top 5 use cases of digital transformation in 2021.

We will now discuss how COVID-19 has acted as a catalyst for digital transformation to shatter the outmoded and traditional methods of teaching, learning and engaging for a more creative, vibrant, modern and innovative ways of learning and for combatting the present crisis as well as narrowing the digital divide for students.

In an era of empowered customers and stiff competition, communicating and delivering products and services to customers in a way they prefer has become essential. Sitecore Profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service, by tagging Sitecore content with defined visitor profiles.

Using the List Manager, you can create Segment Lists segmented with rules. We can use the rules that Sitecore provides out of the box, also we can create custom rules if required. In this blog, we will discuss about how to create custom rules for segmented list using custom facets.

The Sitecore List Manager in most implementation is under-utilized. Sometime marketers are not familiar with real power of Sitecore List manager. The capabilities and potential utility of List Manager even transcends beyond EXM and acts as powerful tool for managing customer segments, when it configured correctly.

Sitecore profiling offers marketers with tremendous opportunity to know what their customers are looking for and what interests them for a real-time content personalization and customer service by tagging Sitecore content with defined visitor profiles.

Content with legacy models, insurance leaders appeared as late adopters of the digital boom that has resurfaced with digital transformation and evolution of disruptive digital technologies- led by artificial intelligence, data analytics, predictive modelling, blockchain, Internet Of Things, intelligent automation and machine learning

With the advent and rise of new digital technologies like Machine Learning (ML), Artificial Intelligence (AI), Intelligent Automation, Internet of Things (IoT), Sensors, Wearables, Drones and Data Analytics, insurance leaders are forced to transition to these digital technologies for collecting and analyzing data and meeting customer expectations.

Sitecore Content Profiling forms the bedrock of all the personalization needs that are being fulfilled through Sitecore Experience platform and hence is one of the most important aspect for marketers and businesses looking to target their customers with relevant, customized and personalized content.

Since the COVID-19 outbreak, most companies have put their WFH processes in place. However, the biggest challenge of working remotely stems from the lack of technology infrastructure, and lack of comfort with new ways of working. By March end 2020, 2.7 billion minutes per day were being spent on Microsoft Teams meetings globally! Surely, the COVID-19 crisis has pushed brands to a new era of 'offices at home'.

The unique proposition that Sitecore Analytics brings with itself is its ability to offer micro analysis on the level of specific user, real-time insights and results which are more helpful for marketers in taking real time actions and personalizing websites. Sitecore offers a dynamic and multi-faceted option by allowing users to create custom reports according to their pre-determined goals or to analyze such aspects which arise on contingent basis.

Businesses need to offer relevant & contextual engagements across platforms and devices every time at a breath-taking pace and responsiveness - to be ahead of the competition & earn customer loyalty for life! In this blog, we will discuss the top 5 qualities of the next-gen CX enterprise in the post COIVD world.

The concept of Customer Engagement Hub has emerged as an architectural framework that integrates multiple systems together - for an optimal customer engagement. A well-designed CEH solution helps in orchestrating a responsive omnichannel interaction in real-time - helping and delighting customers anywhere, anytime!

In an omnichannel centric digital world, headless CMS offers the right solution for modern multi-experience mandate - by delivering content that is no more restricted to just one device or one form of presentation.

There is no doubt that customer experience initiatives and strategies have been an indispensable element for every brand’s customer outreach exercise. However, in today’s uncertain scenario, crafting CX programs which are robust & future-proof are crucial to help brands survive and achieve better ROI in the next normal.

As we move through and beyond the pandemic, we are certain to see continued deployment of artificial intelligence and automation technologies by global businesses to fast track the digital transformation of modern businesses for both agility and resilience. We will discuss here some of the key outcomes and trends as businesses become more intelligent- powered by AI and automation.

One of the highlights of the newly released Sitecore Experience Platform (10.0) is that it brings support for rapid deployment and more efficient solution and team onboarding with modern Docker technology i.e. Sitecore Containers. Sitecore, with the launch of its Sitecore XP 10, will now be providing full support for deploying solutions in containerized environment.

As the world still staggers with the coronavirus pandemic, supply chain finds itself disrupted and is grappling with the gravest challenge in modern times. The nature of disruption in the supply chain caused by the pandemic is unprecedented and requires some breathtaking changes in the entire supply chain management to get things back on track.

Today, thousands of top healthcare institutions have already adopted or are in the process of adopting Microsoft Teams. Teams not just enables secure collaboration, faster and noise-free communication but also ensures regulatory compliance, data privacy & security as well as API integrations - bringing everything under one roof and acting as a single integrated hub.

The current circumstances of a fractured global supply chain, the need to have greater insight and visibility into the end-to-end supply chain, and the exciting promise of digital technology is forcing businesses to leverage the new tools for a smarter and efficient supply chain.

Current COVID-19 challenge has fast tracked the push from Print to Digital with Providers now being forced to bring in digital solutions much faster in their roadmap. Budgets are being relooked to focus on investments in digital technologies and solutions, and reduce on operational spends, factories consolidation etc.

Understanding the need for brands to manage and leverage huge loads of digital assets, Sitecore with its Content Hub 3.4 offers brands with Digital Asset Management (DAM) capabilities that comes packed with AI and video capabilities along with an improved workflow, ease of use and third-party integrations.

COVID-19 crisis has brought in the dawn of ‘new normal’ for businesses as there is a conspicuous shift from physical to digital. Although, digital transformation was in vogue and business leaders and top brands had all shifted to digital, but Covid-19 crisis has acted as the catalyst to accelerate this transformation (from physical to digital).

The importance of digital workplaces and their role in delivering consistent employee experience for higher business returns will continue to grow at a much faster rate as employees continue to work remotely in the COVID-19 era and increased likelihood of more mobile workforce in the post COVID-19 era

Higher educational institutions today are witnessing a gigantic digital shifts not just in terms of rapid evolution of technology and smarter devices but ever demanding tech-savvy students who are early adopters of every disruptive innovation in technology right from the rise of artificial intelligence, robotic process automation and IoT devices to machine learning

The present environment presents a stream of opportunity for insurance carriers to craft awe inspiring customer experience by leveraging modern tools and innovative ways to engage with the customers and follow suit with the new insurance start-ups and InsureTech providers in the way they have addressed the customer expectations and created value for the insurance industry

Sitecore Path Analyzer is a revolutionary and powerful tool that is helping brands to analyze the behavior of visitors and the path they take during their digital customer journey. Path Analyzer shows where customers first entered the website and what different path configuration they followed during their journey within your website.

Business leaders had increasingly embraced advanced analytics and artificial intelligence for good reasons and these two together are expected to result in an annual economic value of up to $15.4 trillion in times to come. Analytics, AI and Machine Learning are poised to be the key digital accelerators that will help brand sail in the turbulent times of the new normal

Today’s employees are what Peter Drucker forecasted in 1959 as the ‘knowledge workers’ and hence it’s high time enterprises create avenues, platforms and culture for these workers to perform to their utmost potential: not fearing of losing their jobs to artificial intelligence- the very intelligence they are originators of!

Sitecore has grown leaps and bounds from just being web experience enabler to one that is now enabling modern marketers with real time customer engagement, cross channel and cross device delivery and designing end-to-end contactless digital customer journey.

Sitecore has grown leaps and bounds from just being web experience enabler to one that is now enabling modern marketers with real time customer engagement, cross channel and cross device delivery and designing end-to-end contactless digital customer journey.

Espire & Anchorstone have a track record of success and are able to support your organisation through this process from end-to-end, dispelling any worries or fear of change within the back office, whilst providing a cost-effective approach.

Sitecore marketing automation comes packed with rich features that guide you towards personalising your offers, automating the digital customer journey, delivering contextual content & creating human connections with a single click. However, Sitecore has kept the doors of creativity open for developers and brands by allowing to extend its own functionality.

Insurtech leaders have long adopted cloud solutions as a primary mover of their business strategy - to improve their resource-intensive calculations, for scaling up their operations, for driving down costs incurred upon maintenance of legacy infrastructure and services, to be more flexible and to ensure a robust business continuity

Intelligent automation has arrived as a solution for businesses not just to overcome the present turbulence created by the global pandemic but also to keep them future-ready and crisis proof. The business world is seeing the transformation of Robotic Process Automation into a more responsive, more intelligent and more agile intelligent automation.

There is a need to move towards offshore managed services - to get access to highly skilled workforce without the need to hire & pay or train them. From employee safety to work-at-home data security, business continuity, and financial resilience, companies need to follow a clear plan for working collaboratively with their offshore service providers

An end-to-end contactless digital customer journey is a detailed framework of the path traversed by the user/customer with a brand encompassing different stages of interaction on digital channels from research, consideration, selection, conversion, service and finally - advocacy

The COVID-19 pandemic has however put all doubts to rest about the ROI of digital transformation. There has been a drastic increase in AI adoption across sectors - ranging from business operations, to production and employee engagement to collaboration, digital communication to conferences