Experience Design

Brand perception and customer online interactions are essential for the success of a brand or campaign. Our DXM experts specialize in usability and rich user interface designs to develop an interactive online experience for users and to understand what they need, what they value, their abilities, and also their limitations.

Service Offerings

Our offerings in the user experience landscape include

  • User Requirements Engineering
  • Contextual Inquiry and User Research
  • User Interface Architecture
  • User Interface Design Inspection
  • Interaction Design
  • Graphic Design and Interface Visualization
  • Navigation and Usability Design
  • Integration with Mobile & Social Media Channels
  • Usability Testing
  • Rich Internet Applications

Discovery: Understanding the system and its context

User Experience helps to understand how a customer feels when interfacing with any system like a website, a web application or desktop software and, with any form of human-computer interaction.

Usability Evaluation

Espire recognizes Usability as one of the most critical quality factors for a successful I.T. product, and for an end user who clicks the mouse and therefore decides everything. Espire incorporates the below mentioned user-centric approach into its customers’ existing processes for the success of their brand and campaign.

  • Focus Groups : In Usability engineering, Espire offers focus group approach to access application or portal’s usability.
  • Heat Map Analysis : Espire offers its customers a variety of heatmap tools to know user statistics for a certain period. Espire uses Google Analytics and CrazyEgg for retrieving user statistics on a particular portal, website or product.

Information Architecture : Creating blueprint

Espire offers a variety of processes to reach to next level i.e. Information Architecture & wireframing followed by usability testing after understanding customer’s pain areas and completing usability assessment.

  • Wireframes Click through Prototypes : Our concrete approach and user-centric design offer a wireframe or screen blueprint or page schematic of your website, including interface elements and navigational systems.
  • Usability Testing (Low, Medium and High Fidelity) : Espire, with its user-centric approach evaluates a product by testing the prototype on the real users to understand the user’s expectations and if it is easy for them to use.

Creative Design : The mockup

Espire offers a dedicated team of creative champions, who are masters of their respective fields, be it portal revamp or redesign, responsive design, mobile apps designs or branding.

Visual Design and Creative Conceptualization

Espire has forte in Visual Design and Creative conceptualization based on end user requirement. Visual design basically focuses on the aesthetics of a site by strategically implementing images, colors, fonts, and other elements. This helps to engage users and build trust & interest in the brand.

Our creative design guidelines offer:

  • Brand Guidelines : Espire makes sure that its design is well synced with the company’s standards and design guidelines to maintain the image of the organization.
  • Application/Website Design Guidelines : Espire helps to create and document design guideline to keep the product or website consistent even during support or maintenance period.

Responsive Development

Responsive Web Design (RWD) services are a part of the bundle of user experiences that Espire offers. People are increasingly using smart devices such as their BlackBerrys, iPhones, iPads, Tablets etc., for browsing, while on the move. It is therefore imperative to ensure that the user experience remains smooth, unhindered and consistent across these devices. Our UX and DCM experts ensure RWD guidelines and best practices are adopted while developing sites for our customers, thereby ensuring ease of access.


Our RWD platform specialization

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Business Values Addressed

Compliance and Standardization

W3C Adherence

We follow the Web Standards recommended by W3C to enable developers to build rich interactive experiences available on any device.

The W3C guide lines key benefits

  • Focus is on adhering the foundation technologies and principles for web architecture to sustain the web that includes HTTP etc.
  • Enables cross-platform compatibility for websites
  • Helps to build a technology stack to support a “Web of data’’
  • Enable web access anywhere, anytime, using any device
Accessibility Standards

Espire makes Digital Content accessible to people with disabilities. The guidelines are intended for all the developers and allow web and WEBAIM to evaluate and certify your site to established web accessibility guidelines.