Brand perception and customer online interactions are essential for the success of a brand or campaign. Our DXM experts specialize in usability and rich user interface designs to develop an interactive online experience for users and to understand what they need, what they value, their abilities, and also their limitations.
Our offerings in the user experience landscape include
User Experience helps to understand how a customer feels when interfacing with any system like a website, a web application or desktop software and, with any form of human-computer interaction.
Espire recognizes Usability as one of the most critical quality factors for a successful I.T. product, and for an end user who clicks the mouse and therefore decides everything. Espire incorporates the below mentioned user-centric approach into its customers’ existing processes for the success of their brand and campaign.
Espire offers a variety of processes to reach to next level i.e. Information Architecture & wireframing followed by usability testing after understanding customer’s pain areas and completing usability assessment.
Espire offers a dedicated team of creative champions, who are masters of their respective fields, be it portal revamp or redesign, responsive design, mobile apps designs or branding.
Visual Design and Creative Conceptualization
Espire has forte in Visual Design and Creative conceptualization based on end user requirement. Visual design basically focuses on the aesthetics of a site by strategically implementing images, colors, fonts, and other elements. This helps to engage users and build trust & interest in the brand.
Our creative design guidelines offer:
Responsive Web Design (RWD) services are a part of the bundle of user experiences that Espire offers. People are increasingly using smart devices such as their BlackBerrys, iPhones, iPads, Tablets etc., for browsing, while on the move. It is therefore imperative to ensure that the user experience remains smooth, unhindered and consistent across these devices. Our UX and DCM experts ensure RWD guidelines and best practices are adopted while developing sites for our customers, thereby ensuring ease of access.
Our RWD platform specialization
Compliance and Standardization
We follow the Web Standards recommended by W3C to enable developers to build rich interactive experiences available on any device.
The W3C guide lines key benefits
Espire makes Digital Content accessible to people with disabilities. The guidelines are intended for all the developers and allow web and WEBAIM to evaluate and certify your site to established web accessibility guidelines.