Your website-the most important digital brand-touchpoint of your business-experiences visits by millions of prospects and customers. For harvesting these opportunities profitably, you need to transform your website into a superior visitor engagement platform that is equipped to deliver personalized, contextual and relevant digital experiences.
To gain this strong edge, Marketers are stepping up their game with advanced Digital Content Management (DCM) solutions that transform their websites - be it business or e-commerce websites - into powerful customer engagement and conversion platforms.
Today the most important lever of digital business strategy of Marketers worldwide is a robust, future-proof and self-serve DCM platform powered by superior content management capabilities, customer intelligence, automation, digital campaign management and customer journey mapping tools.
Espire, being a leader in designing, implementing and supporting digital experience transformation projects of any complexity and scale, is enabling businesses of all sizes with impactful DCM capabilities, quickly and cost-effectively.
Espire's Technology and Consultative DCM Offerings
- Strategic consulting services provided by Espire's DCM Center of Excellence (CoE) consisting of techno-functional consultants and developers with expertise in DCM solutions as well as integration, analytics and cloud technologies
- Comprehensive DCM and UI & UX services covering design, development, testing and deployment of multi-channel DCM solution. This involves assessment of client' specific digital business needs, identifying right solutions, formulating migration plan, robust deployment strategy and ensuring timely implementation of solution, powered by Agile methodology and DevOps
Our global partnership with DCM leaders, such as Sitecore, SDL, SharePoint/O365 , Umbraco and Drupal, coupled with our specialization in Responsive Web Design (RWD) ensures that our solutions provide compelling brand experiences that are device and platform agnostic
- Integration services ensuring seamless integration of DCM solutions with social media and existing business applications in client's IT environment
- Content migration services enabling quick and cost-effective migration of content from client's existing DCM platform - be it Sitecore, SharePoint/O365 , SDL, Drupal or Umbraco - to a superior, future-proof DCM platform
- Version upgrade services for seamless upgrade from client’s existing DCM platform version to the latest version with enhanced functionalities
- Managed support services including L1, L2 & L3 managed support, on-demand services and change management requests
Tools and Technologies
- Marketers empowered with the ability to:
- Engage with the hyper-connected, on-the-go customers of today in a more meaningful, highly personalized and contextual manner, seamlessly across all brand touchpoints - globally and locally
- Have complete control over digital customer journey across all brand touch-points to guide customers on impactful journeys with the brand the way you envision it
- Have 360 degree view of visitors and track real-time visitor interactions with powerful customer intelligence, to understand customer behavior and customer preferences
- Build effective customer conversion strategies by tapping insights from website traffic, user profiling, segmentation, user behavior and customer journeys
- Leverage cross-channel digital campaign management tools to plan, execute, track and optimize digital campaigns through a central platform
- Go global or local, empowered with superior translation and content management technologies
- Content Editors enabled with an easy to use CMS with self-serve capabilities enabling them to quickly add, edit or modify content, resulting in business agility
- Accelerated launch of digital campaigns enabling clients to quickly leverage changing global and local market needs & customer preferences, building strong competitive edge
- A highly secure content management system with multiple layers of security management for author roles and for website security
- Ensured shorter project delivery time and cost optimization by leveraging Espire’s vast repository of easily re-deployable DCM frameworks, powered by Agile project management & DevOps practices and a global delivery model