• Space

    Leveraging Micro-moments to Stay Relevant with Your Prospects

    Customers need to be provided with hyper-personalized content with the help of user data through out their journey

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  • Space

    CX trends to watch for in 2019

    Customers of today are seeking more meaningful and personalized conversations with brands

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  • Space

    Driving customer engagement in a fast-paced BFSI domain with Messagepoint

    The BFSI domain certainly has a greater need for investing in customer communications management (CCM) than any other

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About Author

Vikas

Vikas Kumar

Director - Digital Content Management

Vikas a Marketing Technologist heads the Customer Experience Platform practice at Espire. He leads all initiatives for competency building within the practice, especially on platforms such as Sitecore, Acquia (Drupal), SDL and others. Vikas plays a key role in the design and development of best practices that can help our clients implement customer experience initiatives. He is actively involved in all strategy sessions and collaborates with the project delivery and service excellence teams for deployment & roadmap, architectural guidance/reviews, and capability scaling for Customer Experience practice at Espire.

Vikas has close to 17 Year's experience in marketing technology consulting, spanning diverse industry verticals and geographies; with core expertise in Web Content Management, Personalisation, Content Driven Marketing, E-Commerce, Marketing Automation, Cloud Infrastructure and UX/Mobility.

Author's Post

30th

Jan 2019

CX trends to watch for in 2019

Posted by Vikas Kumar| Customer Experience

Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,

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28th

Jan 2019

Personalization : The new game changer with sitecore and salesforce driving the engine

Posted by Vikas Kumar| Sitecore

Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual

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