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About Author

Vikas

Vikas Kumar

Director - Digital Content Management

Vikas a Marketing Technologist heads the Customer Experience Platform practice at Espire. He leads all initiatives for competency building within the practice, especially on platforms such as Sitecore, Acquia (Drupal), SDL and others. Vikas plays a key role in the design and development of best practices that can help our clients implement customer experience initiatives.

Author's Post

24th

Jul 2019

Top 4 metrics to measure your Customer Experience

Posted by Vikas Kumar| Customer Experience

Measuring your CX performance starts with selection of right CX metrics. The objective of every prominent CX metric is to track whether your solutions, aligned with your CX strategy, to address the problem of customers are actually working

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11st

Jul 2019

8 ways to meet your Personalization goals

Posted by Vikas Kumar| Digital

Personalized websites as a concept is all about displaying contents that fulfils the expectations of the users giving them the feeling of exclusivity and personal attention. An effective approach to personalization can give you an edge with your competitors by providing truly superior customer experience

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21st

May 2019

Enhancing student experience in the digital age

Posted by Vikas Kumar| Digital

Espire has been enabling universities to transform student experiences, our expertise in digital experience platform powered by Sitecore leverages best practices to enhance student engagement for higher education institution

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30th

Jan 2019

CX trends to watch for in 2019

Posted by Vikas Kumar| Customer Experience

Hyper-connected customers of today are seeking more meaningful, personalized and relevant conversations with brands. If you fail to deliver such cross-channel brand experiences and multi-channel customer communication (website, mobile, e-mail, print,

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28th

Jan 2019

Personalization : The new game changer with sitecore and salesforce driving the engine

Posted by Vikas Kumar| Sitecore

Brands can no more rely simply on content development and search engine rankings with cut throat competition and more than ever demanding customers. Websites with dynamic landing pages and interfaces fail short on the demands of converting casual

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