About Me

Rafat heads the Salesforce.com practice for Espire. He is responsible for driving our Salesforce capacity build and strategy. Playing the lead role in delivering innovative customer focused solutions for Salesforce implementation, Rafat contributes to the solution design, architecture and consulting, while helping create and manage Espire’s knowledge bank of Salesforce re-usable assets.

With over 27 years' in the IT industry, Rafat is a certified consultant for Salesforce.com, SIEBEL and SalesLogix and has pioneered Guest Services Management systems for premium international hotel chains, such as the Intercontinental Hotels, Hyatt International and Carlton Hospitality. He is an accomplished cloud-based software solutions architect for sales, marketing, customer service and allied business functions. Specializing in Salesforce since 2003, Rafat has played lead roles in the successful implementation of over 200+ of Salesforce projects for Fortune 500 companies, worldwide. Involved in end-to-end project life cycles Rafat has, over the years, built an impressive depth of experience working on large software projects for Fortune 500 companies such as Electrolux, Carrier Aircon, JP Morgan Chase, British Telecom, Office Depot, Wal-Mart, AOL and Liberty Mutual.

Outside of his professional career, Rafat pursues his interests in Aquaponics, Exotic Pets and Plants.